Here’s some quick thought-leadership advice on your content marketing campaign. I see clients and potential clients fall for this short-term fix all the time.
Don’t allow other competitors or industries to leverage your own blog and the exposure it brings. I received an email this weekend from a publicists, asking if she could write a post for our company blog. Here was her request, and why you shouldn’t fall for a similar request.
The best PR firms continually brainstorm on the most creative angles for news stories. We do it for clients and we do it for our own PR firm.
I was recently on the PIX 11 Morning Show in NYC, promoting a mobile app that MACIAS PR created for consumers. Our mobile app, Blush No More, gets consumers into the conversation when they run out of things to say. (You can watch the video below). What happens when you run out of things to say at that cocktail party or networking event? You turn to Blush No More for conversation topics that keep the conversation moving forward.
For MACIAS PR, this app provided our firm with a new narrative that got us on local TV in several markets. Our campaign also led to prominent international news placements with Yahoo China, GQ in Germany, The Daily Mail in the UK and others.
So how does this international, national and local coverage help MACIAS PR?
NEW YORK, January 3, 2018 (Newswire.com) – The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from October to December 2017.
In the fourth quarter, MACIAS PR secured news stories and TV segments with 7 On Your Sidein Washington, D.C.,PIX 11 Morning Show in New York, News 12 in New Jersey, Channel 11 in Pittsburgh, the New York Post, Home Business Magazine, Metro New York, American Journal of Managed Care, Mobihealthnews, Digital Journal and others.
The NYC PR firm also placed a thought leadership editorial in Forbes, where its financial client gave business owners advice on alternative lending options.
Forbes is one of the most influential publications when it comes to reaching business leaders. The publication also employs some of the smartest journalists in the biz, making it that much harder to secure placements.
PR is definitely getting more complicated as the media landscape becomes more fragmented. The days of pushing an advertisement or commercial to the largest media outreach are over. Now, you need to be strategic with identifying with your audience is located.
MACIAS PR recently put together this fun short video that follows an aspiring actress in the 1920s. (You can watch the video below). In the short, a woman is in pursuit of fame, but she doesn’t know where to begin. Until, she meets a young man who tells her about the word “Publicist.”
The word “publicist” probably didn’t exist in the 1920s, but the act of promoting people and businesses was definitely around.
Earlier today, MACIAS PR was quoted in a USA Today article as a crisis management expert. Sure, this national exposure will raise the awareness of our brand, but let me tell you where this news story will help us most: SEO.
About a decade ago, there was a big push by all businesses to get back-links to their website. At the time, Google used back-links to assess the value of a website. If it was in a news article, Google’s algorithm gave the website a higher search placement. Makes sense. If USA Today thinks your business is valuable enough to post a link to your website, Google rightly assumed it must have more value than traditional websites.
Then, SEO firms caught onto this back-link game and effectively diluted the value of back-links. Of course, Google is smart, so they changed the SEO game.