Researchers and journalists have repeatedly recognized and named Macias PR one of the best PR Firms in the USA. In 2017, the ACQ5 Global Awards named us the "Strategic PR Firm of the Year - USA" based on our media strategy that led to prominent placements with the Wall Street Journal, CNBC, Bloomberg, Reuters and others.
Finance Monthly also named us the PR Firm of the Year in 2015, 2016 and 2017 saying: "There is one public relations firm in New York that is completely revolutionizing the world of financial PR." The award was given by their journalists and researchers.
Our founder, Mark M. Macias, has worked inside the newsrooms of NBC, CBS, KTVK, Arizona Republic and American Journal. As the Executive Producer with WNBC in New York and a nationally syndicated NBC business show, Macias approved and vetted story ideas from publicists, reporters, producers and viewers. This editorial and programming experience gives us an edge when it comes to securing prominent news placements. It's like having an Executive Producer on your team.
Macias PR crafts every media campaign with an insider knowledge of the elements needed for a compelling news story. Our creative enterprise approach identifies the strongest editorial theme that positions your brand into the news cycle. Every client works closely with the founder of the firm for a customized and individualized media strategy. You're not delegated to a junior account executive who forgets about your campaign when the day is done.
Macias has also been a media expert on TV and in print. He authored the communications book, Beat the Press: Your Guide to Managing the Media, which was featured in the New York Times, New York Post, Fox Business News, KTVK, KPHO, Toronto Sun, KCBS among others. He's also a frequent PR contributor with CNBC, giving media analysis and crisis advice to timely business topics.
Macias PR has extensive experience running campaigns for big brands, including MasterCard, Deloitte, MicroStrategy, Columbia University Medical Center, Gansevoort Hotel Group, The Soho House, The Observer and others. We worked closely with these brands to develop a digital strategy that included content creation and execution. These diverse campaigns targeted different groups - from Millennials and Baby Boomers to enterprises.
We've also worked with startups and smaller organizations, developing their brands from scratch.
And when negative news breaks, we know how to redirect it. Crisis communications is a catchy buzzword but few publicists understand from the inside how to manage it. With Macias PR you are always working with an experienced crisis consultant, guiding your brand to better coverage.
As an Investigative Producer and Executive Producer, Macias has been inside legal meetings with network counsel as they debated which stories should be killed, aired or altered. Macias PR has led crisis communications campaigns for nonprofit organizations, financial groups and politicians.