MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.
Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries, detailing these campaigns.
Our clients always work with an experienced media strategist. We don’t pawn you off to a junior account executive. And as a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused.
PR Awards – Earned by MACIAS PR
Marketing peers named MACIAS PR the Strategic PR Firm of the Year from 2017-2020. As part of the selection process, marketing and PR professionals reviewed media campaigns promoted by our agency.
Finance Monthly also named MACIAS PR the 2015-2017 Financial PR Firm of the Year. And in 2021, City & State Magazine named our founder a Top 50 Political PR Power player in New York.
Entrepreneur Magazine just published my editorial that takes a deeper look at how the pandemic is shaping PR.
You can click on this link to read more on the story, but if you’re short on time, here’s a quick synopsis to help with your future publicity campaigns.
This thought leadership was inspired after I read a post in a private Facebook group with reporters and publicists where we exchange ideas. Someone asked if PR was dead.
PR has definitely evolved since I entered this industry after my career with NBC and CBS. But this last year has accelerated even more changes in PR.
It’s even harder today to navigate the media landscape. A lot of journalists lost their jobs because of COVID. In addition, the competition for eyeballs is getting tougher as more online news sites pop up. And we can’t dismiss the consumer market, which is getting more fragmented.
All of these headwinds make a targeted media and communications strategy even more critical.
Here’s a closer look at why I wrote that why experienced strategic thinkers will become even more valued, and more scarce in the coming years.
How quickly the world of tech and business move. It seems like yesterday we were discussing how Millennials were disrupting the workforce. But there’s a bigger change in business that is right around the corner.
In less than 5 years, Generation Z is projected to overtake Millennials when it comes to buying power. If you’re trying to sell any product or service, you better learn quickly how to target this sophisticated group of consumers.
Unlike previous generations, social media won’t put you over the finish line. And you can forget about TV commercials. So how do you reach and motivate Generation Z? Read on to see what our online survey found.
BROOKLYN, N.Y., March 31, 2021 /PRNewswire-PRWeb/ — The online news portal, Brooklyn Chatter, has released a new survey that suggests Generation Z doesn’t want to work remotely once the pandemic ends, preferring instead to split their time between an office and remote location. And in a more shocking discovery, only 2 percent say they want to continue working remotely full-time after the pandemic ends.
The online survey was conducted by the New York PR agency, MACIAS PR, from March 18 to 29th, and involved 2,240 Americans, ages 18 to 24. Survey participants answered online questions spread across partnered news sites and popular Gen. Z member groups, including Her Campus, Gals in Journalism and the Young Journalist Community.
The survey found more than half – 52 percent – say they want to split their work time between the office and home. Roughly 27 percent of Gen. Z participants say they want to spend all 40-hours at the office.
Forbes recently reached out to me and 14 other entrepreneurs, asking for some insight on 2021 customer behavior trends. What are the big trends we anticipate this year?
There were some interesting predictions in the article, which you can read here. If you’re short on time, I’ll break down the trends that I think are most valuable in this article. I’ll start with my advice that I offered Forbes.
If you do any research on the different PR newswires, it’s very easy to believe that their distribution lists will lead to coverage. Unfortunately, that’s a bit misleading from my perspective from inside the media.
Yes, many of these news organizations will publish your press release, but it’s less likely people will find it. In addition, Google is picking up fewer of these press releases.
I wrote a story in Forbes that was published today – Do press releases lead to media coverage? You can read the story to get a deeper assessment on when press releases are more effective. Here’s a shorter version of that content to help you understand when press releases can work.
So how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?
The end-game strategy of crisis communications is to get out of the news as quickly as possible. You don’t want any story to linger because as new developments unfold, it keeps your story in the news cycle.
News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it.
Every day new information comes out, the more chances your negative story remains in the news.
PR helps build your business, but on a personal level, it can also make you a better communicator and sales person.
A few years ago, I worked with the founder of a hedge fund who wasn’t the best communicator with the media. He made a lot of mistakes when speaking with reporters.
But after a few months, I noticed his delivery got better. He also confided in me that his sales pitches got better. Our media training helped him learn how to better communicate with investors.
You can read more about media training here, but here are 5 Ways PR can help you communicate better in person. I originally wrote this editorial for Entrepreneur Magazine. Here’s a shortened version of that article, highlighting how PR skills can help with in-person social events.