MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

As a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused. We will put our track record up against the biggest PR agencies any day of the week.

Over the last two months alone, we’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, NPR, CNN, local TV and influential online Millennial publications, like Cheddar. (Here’s a closer look at our 2019 Annual Report that details the media coverage we secured for our clients).

                               

PR and Industry Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year for three years in a row – 2017, 2018 and 2019. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

2-Year Research – Obstacles Women of Color Face Pursuing Tech Careers

By Mark Macias

Here’s an example of a press release that puts 2 years of research into context. The story was covered by multiple media outlets.

The report supported by the Citi Foundation, Breaking Through, Rising Up: Strategies for Propelling Women of Color in Technology, interviewed and surveyed more than 1,000 tech executives, board advisors and NPower alumni to quantify and qualify how the tech industry views women of color and the barriers women face.

The data driven report highlights the challenges and opportunities that emerge from investing in women of color from low-to-moderate income communities. It also sheds new light on the industry fact that less than 10 percent of all tech professionals are women of color. Continue reading “2-Year Research – Obstacles Women of Color Face Pursuing Tech Careers”

How to Maintain Your Leadership Position – Forbes Editorial

By Mark Macias

I recently wrote a story for Forbes on how to maintain your leadership in business. Your business might be in front now, but any event or disruptor can change your position quickly.

My editorial contains three mantras for maintaining your leadership position.  The insight is based on my time working closely with industry leaders, as well startups striving to become leaders in their space. You can read more of my thought leadership in Forbes by clicking here.

Disruption doesn’t happen overnight.

There’s a cliche in business that disruption can happen overnight. I don’t see it that way. Yes, a new technology can disrupt a business model after it’s introduced and adopted, but that doesn’t take into account the lead-up to developing the technology and time for market penetration. This is why I don’t suggest looking at your competitors when it comes to identifying potential threats to your leadership position. Instead, look toward the hungry startups that are underground right now.

Don’t have a backup plan to failing.

In business, we always need a back-up plan to our back-up plan. It’s a fact of life. But that’s different from having a backup plan to closing the doors for good. Most budding entrepreneurs confront this at some time in their life. I, too, did it in the early years of this PR firm. From my perspective, creativity and ingenuity helped my firm develop (what I believe) is a more efficient and effective business model for PR. I knew there was no backup plan to closing the doors.

Make sure you and your team are happy and healthy.

The entrepreneurial life can be lonely and exhausting. It’s not easy to prioritize your wellness and stay smiling when you’re seeing a spreadsheet that shows red.

I’ve also noticed how these entrepreneurs considered their health and well-being a priority. That’s not always easy when you’re living on the road or working late. Yet somehow, every one of these entrepreneurs found the will and the time to stay healthy and even motivate others.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.

What to Look for When Hiring a Publicist – Forbes Advice

By Mark Macias

I recently wrote a thought leadership editorial for Forbes on what you should look for when hiring a publicist. The advice was based from my time as an Executive Producer with NBC and Senior Producer with CBS when publicists pitched me stories all the time. I got to see up close how most publicists don’t understand how the the media works.

You can the read that thought leadership in Forbes by clicking here. If you’re short on time, here’s an excerpt from that editorial.

Continue reading “What to Look for When Hiring a Publicist – Forbes Advice”

Press Release – Helping Consumers during the Coronavirus

Here’s an example of a press release that helps consumers during tough financial times.

TUCSON, Ariz. – April 7, 2020 – (Newswire.com)- The prescription drug discount program, ScriptSave WellRx, has announced a solution for prescription discounts to help the 10 million Americans who have lost their jobs due to COVID-19.

The exact number of Americans who lost their prescription coverage isn’t tracked, but the Kaiser Family Foundation estimates roughly 49 percent of the country’s total population gets their health insurance from their employer. Under that estimate, 5 million Americans will need assistance paying for their prescription medications.

Under the WellRx prescription discount program, anyone who goes to WellRx.com and types in the special code – “Relief” – will get a free prescription discount card that can be used at their more than 65,000 pharmacy partners including all major chains. The discount card can be downloaded, emailed or sent via text to any phone with a simple click. There is no need to create an account or sign up for anything. Customers who do create a free account can take advantage of additional app and website features.

Robert Craver, marketing director with ScriptSave WellRx, says these discount card programs, like WellRx.com can save consumers up to 80 percent off the cash prescription price across all major pharmacies. The average consumer saves about 60 percent off prescription prices under the program.

“We know what our customers are feeling right now and we wanted to find a way to help them in this time of need,” said Craver. “Using a discount card, like WellRx will lower the cost of medications and many times the price can be less than what a consumer might have paid under their health insurance plan.” Continue reading “Press Release – Helping Consumers during the Coronavirus”

The One Group of Consumers Every Campaign Should Target – Forbes Editorial

By Mark Macias

I recently wrote a story for Forbes that breaks down a hidden group of consumers that many PR campaigns miss. You can read that Forbes editorial by clicking here. A synopsis of my advice is below.

Everyone has heard of influencers, but have you heard of emotional motivators? They should be at the top of the radar of your public relations strategy, especially if you’re trying to get more consumers on board with your product or service. 

Emotional motivators are a specific group of consumer behavioral patterns — like the need for excitement or attention — that drive decision-making. I define emotional motivators as those who are not shy about expressing their feelings; when they “feel,” everyone around them feels, too. And when they like something, everyone knows it. 

When a PR strategy taps into emotional motivators, you can earn a brand ambassador better than any celebrity spokesperson. In my experience, these motivators help bring a higher return on investment for any PR campaign and increase the chances that your brand will spread via word-of-mouth.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.

Press Release – Congressional Campaign in Arizona

We’re excited to be helping this Congressional campaign in Arizona. You can read more:  http://www.digitaljournal.com/pr/4600931#ixzz6EyXya95X

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Public Data Analysis Shows Rep. Debbie Lesko is Vulnerable With Voters Inside the District

SUN CITY, Ariz. – February 25, 2020 – (Newswire.com) The Congressional campaign for Michael Muscato has released a meta-analysis from public sources that shows Rep. Debbie Lesko is vulnerable inside her district, as well as with women voters.

Researchers with the campaign culled through public data from the nonpartisan nonprofit OpenSecrets, as well as through the most recent FEC filing reports, to assess how Lesko is fairing with voters in her district, and with women.

The latest FEC filing report shows Lesko’s campaign is relying heavily on donations designated for different political campaigns, making her fundraising appear larger than it actually is.

Among the findings:

Continue reading “Press Release – Congressional Campaign in Arizona”

Thought Leadership in Forbes – What Houdini Teaches us about Selling

By Mark Macias

One of the most exciting parts of my work is getting to learn from experienced entrepreneurs and CEOs from all walks of life, and from different industries. It’s given me a unique opportunity to observe thought-leadership up close. This entrepreneurial experience also gives your company an advantage because it helps us craft successful media campaigns that are designed to drive new business.

We don’t push stories for the sake of pushing stories. MACIAS PR identifies story angles that will continually push your product or service in front of the right desired customer.

I recently wrote an article in Forbes – What the Great Houdini can Teach Us about Selling.

I tell readers in this article if you want to learn how to get publicity for your business, put away those MBA case studies and read up on Houdini. Throughout my time working with entrepreneurs, startups and CEOs, I’ve seen how Houdini can teach us all about getting our brand out there.

Here’s an abridged version of what I wrote in that Forbes article.

Continue reading “Thought Leadership in Forbes – What Houdini Teaches us about Selling”

Creative Tactics that Andy Warhol applied in Publicity

By Mark Macias

My first article in Forbes was published last week, and I think it gives you great insight on my firm’s approach and strategy to business.

Andy Warhol might have been a great artist, but he was also a brilliant publicist at the root. He knew how to sell concepts and create buzz with the media. Even more impressive, Warhol did this at a time before we had the tech platforms that we have today. There was no Instagram or Twitter to share his story.

In my Forbes story, I break down four publicity tactics that Warhol used to generate coverage. It’s an approach that MACIAS PR uses today. You can read the story here, but here are the four takeaways I reveal in this story.

Continue reading “Creative Tactics that Andy Warhol applied in Publicity”

Best PR Quotes for your Business

by Mark Macias

I honestly believe MACIAS PR is an incubator for ideas. Our team is constantly writing, pitching, researching and brainstorming over new ideas. Along the way, popular quotes get thrown out.

An intern put together and framed some of the top quotes she heard in our office in 2019. Most of these quotes are insider jokes, but there are a few quotes that are tactical to our agency. Here’s a closer look at the top quotes that are aligned with our firm’s strategy.

Continue reading “Best PR Quotes for your Business”