MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our media deliverables and expertise.

PR and Industry Awards

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. A detailed summary of our approach and media deliverables was required for the nomination. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the finance publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. We were the only PR firm selected in the USA under that category. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

Holiday PR – Getting your Product on the News for holidays

By Mark Macias

What are the best ways to get your retail products in front of potential customers for the holidays?

During my time with NBC and CBS, I was bombarded with gifts and story ideas for potential holiday gift segments. And I wasn’t alone.

Producers, reporters and editors are now getting story ideas pitched to them around the holidays. It can be one of the most difficult times of the year for coverage – unless you execute the publicity campaing right.

MACIAS PR ran a targeted local media campaign for an Internet retailer that was trying to sell their product as gifts for the holidays. Our targeted campaign led to big TV segments and stories in New York with FOX 5, PIX 11, Metro New York, Urban Daddy, Self Magazine, Well & Good Magazine, and others. So how did we do it?

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Empire State Building and PR – What they have in Common

By Mark Macias

What does the Empire State Building have to do with PR? They both require a solid foundation to withstand the scrutiny of time.

MACIAS PR is located across the street from the Empire State Building, so every day I’m reminded of how to sustain an empire over time. Over the years, many buildings and businesses in Manhattan have come and gone, yet the Empire State Building remains.

That’s because of its foundation.

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The MACIAS PR Depth – Our Expertise and Strategy

By Mark Macias

The depth and expertise of MACIAS PR goes deeper than most other PR firms.

If you look at our roster depth – and the types of media campaigns we run – you will see a diverse portfolio of clients. And not just in simplistic B2C industries, but also complicated B2B industries.

MACIAS PR has led media campaigns for Congressional candidates, dating apps, consumer products and apps, weight loss programs, compliance and law firms. We’ve also run B2B media campaigns for pharma, healthcare and healthtech platforms.

Despite the diversity of those clients, one thing remains consistent. MACIAS PR continually delivers tier one placements with the biggest name in news. So how do we do it?

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What our clients say about MACIAS PR

By Mark Macias

I continually hear from potential clients that they got burned by their previous PR firm.

It’s a shame but anyone can put up a shingle and call themselves a PR firm. This is why it’s so important to do your due diligence before you hire your PR firm. You also need to ask the right questions.

  • What kind of track record has this PR firm established?
  • Who is the leader behind the strategy?
  • What experience does the PR firm have in your sector?
  • What do their current and past clients say about them?

I love that last question because to date, we have several clients that MACIAS PR has worked with for years. I think more important, we don’t even have a written agreement anymore. Our clients trust us and we trust them.

Thank you flowers from a Client

Earlier this month, MACIAS PR got a token of appreciation from one of our clients. See the picture of flowers in our office? We got those flowers from a client who we have worked with for more than 2 years.

When was the last time you sent flowers as a thank you to a client? I don’t say this to brag. I share these flowers with you to let you know that MACIAS PR puts our clients first in everything.

When our team secures a publicity or news story for a client – we celebrate with you. We know our business will only succeed with your business growth. It’s a relationship that you can best experience with a fellow business owner.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2018 & 2017 Strategic PR Firm of the Year, 2015 & 2016 PR Firm of the Year – USA. This recognition was based on our media deliverables and expertise. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Best PR Firms are Storytellers First

By Mark Macias

In business, you need to continually find new ways to tell your story to customers, enterprise and the media.

MACIAS PR is built on story tellers. Every day, we find new creative ways to get our clients on the news. We leverage our insider media experience to position your brand into the news cycle.

It’s one of the reasons how we continually get our clients’ stories told with the most influential news organizations – People Magazine, CNBC, Wall Street Journal, Forbes, CNN, Men’s Health Magazine, Washington Post, Time and others.

So how do we do it?

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MACIAS PR – Named the 2018 Strategic PR Firm of the Year

For the fourth year in a row, MACIAS PR is recognized as one of the best PR firms in the USA based on media and branding campaigns it led for clients in healthcare, technology, financial and nonprofit sectors.

This latest recognition comes from the ACQ5 Global Awards, which named MACIAS PR the 2018 Strategic PR Firm of the Year – USA. The award is given by PR and marketing peers based on media deliverables, industry expertise, and creativity.

More than 120,000 firms and publicists were nominated around the globe, but MACIAS PR was the only marketing and PR firm selected for the award. This is the second year in a row that MACIAS PR was named the ACQ5 Strategic PR Firm of the Year. In 2017 and 2016, journalists with Finance Monthly named MACIAS PR the Financial PR Firm of the Year – USA and the 2015 PR Consultant Firm of the Year.

The founder of MACIAS PR – Mark Macias – said the firm’s strategy is rooted in journalism, editorial and programming principles that lead to coverage.

“MACIAS PR begins every campaign with a deeper look at the news and editorial value of the product or service we are promoting,” said Macias. “Journalism is the foundation behind every PR campaign we launch. It’s one of the reasons why we consistently secure top-tier media placements for our clients across industries. We understand the elements needed for a strong news story or feature. It’s not fluff with us.”

PR Accomplishments that Led to “Strategic PR Firm of the Year” Award

MACIAS PR secured prominent news stories for its clients with CNBC, People Magazine, ABC 6 in Philadelphia, Forbes, Men’s Health Magazine, CBS News and others over the last 12 months.

Macias was also quoted as a PR, branding, and crisis communications expert in several publications, including CNBC, Australia’s Sydney Morning Herald, Media Post.

In July, CNBC turned to MACIAS PR for crisis advice involving one of the country’s largest pizza chains – Papa Johns. Macias told their readers how the crisis could have been better handled with a pro-active approach (link to story). Macias expanded on that story with a blog on the firm’s website, giving business owners and CEOs more in-depth crisis advice (crisis advice article).

New Clients in Healthcare, Consumer Tech, and Politics

MACIAS PR continued to grow in 2018 with new clients in politics, healthcare, digital health, entertainment, and tech. The firm launched and led media and branding campaigns for a general election Congressional campaign, consumer tech product, a new dating app and one of the country’s fastest-growing digital health platforms.

MACIAS PR also launched a marketing and media campaign for a new Off-Broadway play on the final hours of Elvis Presley’s life – “The King, The Final Hours” – which opens in New York City on Oct. 17.

Macias says the publicity his firm secured for the play has helped drive early ticket sales. The play has been featured on NY1, Brooklyn Eagle, Broadway Box, Rock and Roll Globe, Broadway World, Talkin Broadway, and others. Macias says his firm will expand into theater PR and marketing beginning in 2019.

“It’s getting harder for businesses to navigate this complicated media landscape,” said Macias. “You need an experienced and proven media strategist to stand out from the clutter. Our team is always working hard to make sure our clients get the best coverage that continually converts to revenue, sales and downloads.”

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

About the ACQ5 Awards

Since 2006, the ACQ Global Awards recognizes innovators and industry leaders across a spectrum of industries. The firms and businesses are nominated and selected by industry peers who understand the challenges and accomplishments within PR and marketing.

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Q3 Media Report for MACIAS PR – Media Deliverables

NEW YORK – October 1, 2018 – (Newswire.com)  The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from July to September 2018.

MACIAS PR secured TV segments, newspaper and online features that targeted Millennials, women, fitness conscious consumers, voters, theatergoers and enterprise with stories in Bustle, CBS NEWS, Women’s ENews, Now This and others.

A local TV station in Baltimore, Channel 2, ran a long feature on the firm’s nonprofit client that promoted their summer educational tech program, while NY1 ran a segment on a play that MACIAS PR is promoting to New Yorkers.

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PR Advice for CEOs – Why it’s Important to Brag

By Mark Macias

I frequently media train CEOs and founders of companies on how to deliver their message to reporters. One mistake many CEOs make with reporters is not what they say – but what they don’t say.

When you speak with reporters, it’s your job to sell your company or service. If you don’t tell a reporter what is great about your product, they’ll never know.

You might think reporters already know that your product won an industry award. Or maybe you’ll assume that the reporter read your Wikipedia page and learned about your experience. It’s possible, but do you want to leave your selling point to chance?

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Empire State Building and MACIAS PR – What they have in Common

By Mark Macias

The Empire State Building is across the street from our office, so we see that powerful monument every day. The iconic monument reminds why a solid foundation is needed for any building or media campaign to outlast time.

Before MACIAS PR launches any campaign, we always make sure we have the elements and foundation for a successful media campaign. We don’t just start pitching reporters. We don’t “spray and pray” which is a common phrase you hear at other PR firms.

No, MACIAS PR focuses on the foundation first.

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