The depth and expertise of MACIAS PR goes deeper than most other PR firms.
If you look at our roster depth – and the types of media campaigns we run – you will see a diverse portfolio of clients. And not just in simplistic B2C industries, but also complicated B2B industries.
MACIAS PR has led media campaigns for Congressional candidates, dating apps, consumer products and apps, weight loss programs, compliance and law firms. We’ve also run B2B media campaigns for pharma, healthcare and healthtech platforms.
Despite the diversity of those clients, one thing remains consistent. MACIAS PR continually delivers tier one placements with the biggest name in news. So how do we do it?
I continually hear from potential clients that they got burned by their previous PR firm.
It’s a shame but anyone can put up a shingle and call themselves a PR firm. This is why it’s so important to do your due diligence before you hire your PR firm. You also need to ask the right questions.
What kind of track record has this PR firm established?
Who is the leader behind the strategy?
What experience does the PR firm have in your sector?
What do their current and past clients say about them?
I love that last question because to date, we have several clients that MACIAS PR has worked with for years. I think more important, we don’t even have a written agreement anymore. Our clients trust us and we trust them.
Thank you flowers from a Client
Earlier this month, MACIAS PR got a token of appreciation from one of our clients. See the picture of flowers in our office? We got those flowers from a client who we have worked with for more than 2 years.
When was the last time you sent flowers as a thank you to a client? I don’t say this to brag. I share these flowers with you to let you know that MACIAS PR puts our clients first in everything.
When our team secures a publicity or news story for a client – we celebrate with you. We know our business will only succeed with your business growth. It’s a relationship that you can best experience with a fellow business owner.
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2018 & 2017 Strategic PR Firm of the Year, 2015 & 2016 PR Firm of the Year – USA. This recognition was based on our media deliverables and expertise. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.
Hispanics are the fastest growing demographic yet they are frequently overlooked as a consumer market when it comes to PR.
The US Census Bureau says there are currently more than 57 million Hispanics in the United States, yet this group of consumers only has only two major sources for national news – Univision and Telemundo. Yes, there are smaller, local and cable outlets – like CNN en Espanol and Azteca – but those news organizations don’t have the same reach.
If you get your product or service on Univision or Telemundo, you’ve effectively reached roughly half of the Hispanic market.
Here’s an example of how a media campaign can build on itself.
MACIAS PR recently secured a high profile story in the New York Post that positioned our financial client as a consumer watchdog. The article explained how Payday Lenders are preying on New York City’s poorest residents.
It’s difficult to stand out in today’s cluttered social media world.
Facebook alone receives more than 4 million likes every 60-seconds. Consumers upload 300-plus hours of video every minute to YouTube. And Instagram will collect more than 2 million red hearts before you even finish reading this story.
With this constant stream of content, you need creative content that stands out.
MACIAS PR recently released a video that transported viewers back to the 1920s. We posed the question, “What happens when an actress reveals she wants fame in the 1920s?” and it seemed to spark people’s curiosity.
In just over a week, the video has generated close to 2,000 views on YouTube, and reached more than 1600 people on Facebook. Another 500 consumers actively went out of their way to click on the video and watch it on Facebook.
This 1920s video was successful because it utilized several approaches that drive social media. Here are some of the tactics we used to generate traffic towards our post.
Is it ever appropriate to pitch reporters and producers on their Facebook, Twitter or Instagram accounts? I belong to a private Facebook group for publicists and members of the media. An editor just posted a note to all members about that topic. She wrote:
“At the risk of offending some people in this group, I must impart a little known truth upon you all: Every time an editor on deadline is pitched via Facebook (or Instagram, or Twitter) DM, an angel loses its wings. True story. Don’t let your pitch be the reason. Emails are awesome.”