MACIAS PR was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our media deliverables and expertise.
PR and Industry Awards
In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. A detailed summary of our approach and media deliverables was required for the nomination. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.
Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the finance publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. We were the only PR firm selected in the USA under that category. You can read more on those honors and awards by clicking here.
It’s the perennial crisis communications question for all industries: how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?
The end-game strategy of crisis communications is to get your business out of the news as quickly as possible. You don’t want a story to linger, or new developments to unfold because it keeps your story in the news cycle.
News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it. No one wants to read old news. It’s why the phrase is a cliche.
Every day new information unfolds about your scandal, the more heavily favored your story is to remain in the news.
There are several critical elements that lead to earned media, but if I had to sum it down to one word, I’d say it’s “editorial.”
Earned media is not about advertising your services to reporters. Journalists aren’t there to listen to a sales pitch. Their job is to identify the news angle.
MACIAS PR works with clients in different industries – healthcare, technology, digital health, nonprofits, consumer services. Our team is constantly speaking with journalists, reporters, writers and producers about news stories, across journalism beats.
Even though our stories vary by industry, we never push promotional material to reporters. It’s a critical differentiator that separates MACIAS PR from other PR firms. We only sell the news story that positions our client in the center of it.
There’s a lot confusion around PR and SEO. I hear it frequently from both clients and potential clients, as they co-mingle these two terms.
PR and SEO might seem similar on the surface but their approach requires a different strategy and execution. Both have different objectives, and that end-game requires a different pregame.
Let’s start with SEO. Google doesn’t reveal much about its search algorithm but they have revealed publicly that content plays a pivotal role in search ranking. Quality content gets a higher ranking with Google, moving you up to the first page. How you market that content also influences your ranking.
When I was an Executive Producer at NBC and Senior Producer at CBS in New York, I wasn’t easy to manage. In fact, my News Director with NBC in Miami told me bluntly, “Mark, you’re not easy to manage.”
In hindsight, I wasn’t a “yes” producer. I was always looking for the next big story to tell. And when we debated stories in the morning meeting, I continued to sell it even after the story was rejected. That approach must have worked because NBC promoted me to one of youngest Executive Producers in New York.
Fast forward to today. I just read an article in the Harvard Business Review that can help your business when it comes to managing creative people. It’s titled, “What Stan Lee Knew About Managing Creative People.” The article will also help you get the most out of your PR firm.
How to get the most out of your PR Firms
The best PR firms hire creative people. These agencies want to hire publicists who won’t quit even when reporters say no. As the owner of this PR firm, I want to hire publicists and researchers who will challenge conventional thinking. This approach is helpful in PR because it helps us deliver more interesting stories, which is the landmark of quality journalism
MACIAS PR takes this same approach with our media strategy. We continue to search for creative enterprise angles that haven’t been told before. And we are relentless. Just today, a CBS reporter said he finally sold his bosses on our story. We’ve been working him for weeks now and it paid off.
But what does this have to do with your business?
If you want to hire a creative PR firm, let them do their jobs. Yes, you know your industry but hopefully you trust them enough, along with their strategy.
Let your PR firm run and challenge the status quo by coming up with the best enterprise angles for your business. You will help your PR firm by offering new ideas and keeping your publicists alert of new developments. At the same time, the best PR firms – like MACIAS PR – will continue to search for new ways to position you with the media.
According to HBR, creative people need to keep busy; they want credit; they’re always dreaming big; and they want money. It seems like common sense, but if the Harvard Business Review published a study on it, maybe more people need to be reminded of it.
Give credit to your PR team, even if it’s just internally. It will work wonders for your business down the road when no one is watching. And if they’re helping you sell more products and services, tell them.
If you want to hear unconventional stories and creative narratives, reach out to us. I’ll give you a customized strategy over the phone that I promise will make you say, “I didn’t think of that.” Just let us do our jobs. 🙂
Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.
NEW YORK, February 22, 2019 (Newswire.com) – It’s the question every business owner wants to know: How much does PR cost? The top tech and healthcare PR firm MACIAS PR has just unveiled a free tool to help all founders, marketers and business owners identify the cost for any public relations campaign – without even picking up the phone.
FreePRQuote.com is exactly what the name says – a free PR quote for any business or industry, regardless of size.
The founder and owner of MACIAS PR Mark Macias says he created the virtual tool as a way to help business owners who are asking him “How much does PR cost?”
“How much does the typical PR campaign cost is a relevant question in business,” said Macias. “The cost for PR is similar to other service sector industries, like accounting and law. The cost depends on how many hours are needed to execute the campaign; how complicated is the work; what specific needs do you have; how unique is your product. FreePRQuote.com provides a free PR estimate based on how the business responds to these questions.”
As an entrepreneur, you have to learn quickly what are your weaknesses and strengths. Sure, when you’re starting out, you have to do everything from billing to bookkeeping to the actual work. But as you scale, the workload needs to be delegated. You need some business hacks.
I speak with startups all the time who tell me they tried to get PR on their own. They tell me they listened to Mark Cuban who said it is easy to get PR and spent hours, days and even months trying to get a story on the news.
That money and time could have been better spent on growing their own business.
I don’t know accounting or bookkeeping, but my business needs that function. I could (and I have tried) to learn Quickbooks and even do my own taxes, but that wouldn’t be an efficient place to spend my time.
My expertise is the media. My business is PR. I’m better served by spending my time on what I know.
The owner of an affiliate service emailed me recently, asking about a PR starter kit for her clients. Her intentions were in the right place with her email.
“I’m looking for a very inexpensive package to offer my (affiliates), a sort of starter kit to help kick-start their marketing campaign. Most of them have no clue what to do,” she wrote.
Hiring a publicist is not like buying a shirt. There is no universal “starter kit” that will work for every business, especially if your business involves retail.
For each campaign to be successful, you need to identify the story and what makes it unique. If you are selling t-shirts to teenagers, that is a different publicity campaign than a men’s store selling expensive suits to professionals. And to underscore that statement, it’s also a different publicity campaign than one that reaches professional women.
I got an email recently from a marketing consultant who I have worked with in the past. She’s introduced me to many great “players” in the business scene and she is a friend, so I want her to succeed.
She asked if I would help her with publicity for an upcoming project. Her idea was to push press releases to her audience.
I asked who was her targeted audience and she ran off a list that pretty much included everyone.
It’s great to have a product that is for the masses, but when it comes to the media, your campaign will be more successful if you narrow down the target. The more targeted a media campaign, the better ROI it will bring to your business.