The MACIAS PR Depth – Our Expertise and Strategy

By Mark Macias

The depth and expertise of MACIAS PR goes deeper than most other PR firms.

If you look at our roster depth – and the types of media campaigns we run – you will see a diverse portfolio of clients. And not just in simplistic B2C industries, but also complicated B2B industries.

MACIAS PR has led media campaigns for Congressional candidates, dating apps, consumer products and apps, weight loss programs, compliance and law firms. We’ve also run B2B media campaigns for pharma, healthcare and healthtech platforms.

Despite the diversity of those clients, one thing remains consistent. MACIAS PR continually delivers tier one placements with the biggest name in news. So how do we do it?

Continue reading “The MACIAS PR Depth – Our Expertise and Strategy”

What our clients say about MACIAS PR

By Mark Macias

I continually hear from potential clients that they got burned by their previous PR firm.

It’s a shame but anyone can put up a shingle and call themselves a PR firm. This is why it’s so important to do your due diligence before you hire your PR firm. You also need to ask the right questions.

  • What kind of track record has this PR firm established?
  • Who is the leader behind the strategy?
  • What experience does the PR firm have in your sector?
  • What do their current and past clients say about them?

I love that last question because to date, we have several clients that MACIAS PR has worked with for years. I think more important, we don’t even have a written agreement anymore. Our clients trust us and we trust them.

Thank you flowers from a Client

Earlier this month, MACIAS PR got a token of appreciation from one of our clients. See the picture of flowers in our office? We got those flowers from a client who we have worked with for more than 2 years.

When was the last time you sent flowers as a thank you to a client? I don’t say this to brag. I share these flowers with you to let you know that MACIAS PR puts our clients first in everything.

When our team secures a publicity or news story for a client – we celebrate with you. We know our business will only succeed with your business growth. It’s a relationship that you can best experience with a fellow business owner.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2018 & 2017 Strategic PR Firm of the Year, 2015 & 2016 PR Firm of the Year – USA. This recognition was based on our media deliverables and expertise. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

How to Reach New Markets – Tapping into the Growing Hispanic Market

By Marta Majstorovic

Hispanics are the fastest growing demographic yet they are frequently overlooked as a consumer market when it comes to PR.

The US Census Bureau says there are currently more than 57 million Hispanics in the United States, yet this group of consumers only has only two major sources for national news – Univision and Telemundo. Yes, there are smaller, local and cable outlets – like CNN en Espanol and Azteca – but those news organizations don’t have the same reach.

If you get your product or service on Univision or Telemundo, you’ve effectively reached roughly half of the Hispanic market.

Continue reading “How to Reach New Markets – Tapping into the Growing Hispanic Market”

PR vs. Billboard Advertising – Which is Better?

By Yunshuang Bao

MACIAS PR recently received this mailer at work. We couldn’t help but wonder – are business owners actually paying for this kind of marketing?

People move fast on the streets of New York City and rarely pay attention to signs, let alone moving billboards that could run them over.

Mobile billboard advertising is also not targeted. It drives randomly down streets, giving random odds of reaching your targeted customer. So how does this compare to PR?

Continue reading “PR vs. Billboard Advertising – Which is Better?”

Financial Client Featured in The Jewish Voice

By Mark Macias

Here’s an example of how a media campaign can build on itself.

MACIAS PR recently secured a high profile story in the New York Post that positioned our financial client as a consumer watchdog. The article explained how Payday Lenders are preying on New York City’s poorest residents.

Earlier this month, another publication – The Jewish Voice – picked up the story. Continue reading “Financial Client Featured in The Jewish Voice”

Nonprofit PR – Media Placement in the Community

By Mark Macias

PR is more than just driving new business. It can also be used to promote your name in the community and it doesn’t matter if you’re a small nonprofit, or a large corporation.

Our nonprofit client recently received a $30,000 donation from AT&T. If you’re a corporation giving money to the community, ideally, you want others to know about it.

And that was part of our job. Here’s how MACIAS PR helped spread the word with the media.

Continue reading “Nonprofit PR – Media Placement in the Community”

Digital Health Client on Local News – TV Segment

By Mark Macias

Our digital health client was featured on the PIX 11 Morning Show in New York City last week.

We positioned our client as an expert in the wellness space, and positioned their user as the main character for the story.

It’s one thing to say in advertisements that your product helps consumers lose weight. It’s another arena when your customer goes on the local news and tells consumers how your product helped them lose weight. Continue reading “Digital Health Client on Local News – TV Segment”

Consumer Client on 7 On Your Side – Washington DC

By Mark Macias

During my time in TV news, I was a consumer producer for 3 On Your Side in Phoenix, Arizona. These types of consumer advocacy segments are great publicity opportunities for your product or service.

It’s not easy getting a story on 7 On  Your Side or 3 On Your Side. You need a strong, adversarial narrative that will rally consumers around you. This type of consumer segment frequently involves an element of good versus evil. Continue reading “Consumer Client on 7 On Your Side – Washington DC”

Creative Social Media Examples – How to Stand Out

By Julianna Alvarado

It’s difficult to stand out in today’s cluttered social media world.

Facebook alone receives more than 4 million likes every 60-seconds. Consumers upload 300-plus hours of video every minute to YouTube. And Instagram will collect more than 2 million red hearts before you even finish reading this story.

With this constant stream of content, you need creative content that stands out.

MACIAS PR recently released a video that transported viewers back to the 1920s. We posed the question, “What happens when an actress reveals she wants fame in the 1920s?” and it seemed to spark people’s curiosity.

In just over a week, the video has generated close to 2,000 views on YouTube, and reached more than 1600 people on Facebook. Another 500 consumers actively went out of their way to click on the video and watch it on Facebook.

This 1920s video was successful because it utilized several approaches that drive social media. Here are some of the tactics we used to generate traffic towards our post.

Continue reading “Creative Social Media Examples – How to Stand Out”

Is it smart to pitch reporters on social media?

By Mark Macias

Is it ever appropriate to pitch reporters and producers on their Facebook, Twitter or Instagram accounts? I belong to a private Facebook group for publicists and members of the media. An editor just posted a note to all members about that topic. She wrote:

“At the risk of offending some people in this group, I must impart a little known truth upon you all: Every time an editor on deadline is pitched via Facebook (or Instagram, or Twitter) DM, an angel loses its wings. True story. Don’t let your pitch be the reason. Emails are awesome.”

I am connected on Facebook to many close friends in PR and the media. Understandably, the social connection gives the illusion that we are close, and even friends. Unless you hang out with them, I’m sorry to break the news to you, but you are not BFFs. Continue reading “Is it smart to pitch reporters on social media?”