MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.
Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries, detailing these campaigns.
Our clients always work with an experienced media strategist. We don’t pawn you off to a junior account executive. And as a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused.
PR Awards – Earned by MACIAS PR
Marketing peers named MACIAS PR the Strategic PR Firm of the Year from 2017-2020. As part of the selection process, marketing and PR professionals reviewed media campaigns promoted by our agency.
Finance Monthly also named MACIAS PR the 2015-2017 Financial PR Firm of the Year. And in 2021, City & State Magazine named our founder a Top 50 Political PR Power player in New York.
Entrepreneur Magazine just published my editorial that takes a deeper look at how the pandemic is shaping PR.
You can click on this link to read more on the story, but if you’re short on time, here’s a quick synopsis to help with your future publicity campaigns.
This thought leadership was inspired after I read a post in a private Facebook group with reporters and publicists where we exchange ideas. Someone asked if PR was dead.
PR has definitely evolved since I entered this industry after my career with NBC and CBS. But this last year has accelerated even more changes in PR.
It’s even harder today to navigate the media landscape. A lot of journalists lost their jobs because of COVID. In addition, the competition for eyeballs is getting tougher as more online news sites pop up. And we can’t dismiss the consumer market, which is getting more fragmented.
All of these headwinds make a targeted media and communications strategy even more critical.
Here’s a closer look at why I wrote that why experienced strategic thinkers will become even more valued, and more scarce in the coming years.
How quickly the world of tech and business move. It seems like yesterday we were discussing how Millennials were disrupting the workforce. But there’s a bigger change in business that is right around the corner.
In less than 5 years, Generation Z is projected to overtake Millennials when it comes to buying power. If you’re trying to sell any product or service, you better learn quickly how to target this sophisticated group of consumers.
Unlike previous generations, social media won’t put you over the finish line. And you can forget about TV commercials. So how do you reach and motivate Generation Z? Read on to see what our online survey found.
Content marketing is critical to search engines. If you’re doing it wrong, you don’t exist to consumers since they won’t see you on searches.
Lately, I’ve been receiving a lot of emails from companies and brands, asking if they can publish their content on MACIAS PR. I suspect they see our great SEO and appearance on the first page of Google, so they want to join our party.
That is not effective content marketing for both the brand and your SEO. Don’t let other companies or brands leverage your blog.
Unless you’re a huge company, like Starbucks, your blog should be devoted solely to your brand. Don’t create clutter or confusion to your readers.
Business owners always ask me how can they measure the ROI of PR. The question inspired a recent thought leadership article I wrote for Forbes, which you can read here.
Contrary to what many business owners and entrepreneurs think, you can measure an effective PR campaign. Here are 5 approaches that I broke down in my Forbes article. You can read that article if you’d like to hear more in-depth on these approaches.
I didn’t want to give the obvious, so I thought about my own clients and mistakes I’ve seen them make over the years. Here’s what I told Forbes.
“The CEO is a crucial component for any successful branding campaign. Think Jobs, Musk, Zuckerberg—you know their companies. I’ve worked with a lot of brands that don’t like to use their CEO in the media and I don’t understand it. Any CEO must be receptive to speaking with the media, discussing business trends and thought leadership with reporters. The best publicists know how to leverage the CEO.”
Leverage Your CEO with Branding
A few years, our agency worked with a digital health brand that didn’t want to give us access to their CEO. I understand the CEO is likely busy, but the corporate gate-keepers actually made our job more difficult. How could we identify trends or position the brand as a leader if we weren’t given access to any of this insight?
I tried to share my concerns with their marketing team but they assured me the CEO didn’t want to speak with the media. Making this even more frustrating, their biggest competitor was leveraging their CEO for an IPO.
Don’t make that mistake. If you’re CEO, leverage that title and experience for media coverage. I understand if the CEO is shy, but the top sales guy needs to be over-exposed with the media.
Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. Our founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a PR contributor with CNBC and Forbes, providing media analysis, insight and crisis advice on timely business topics.
Before I introduce my clients to a reporter, I always try to research the journalist’s background to get a better idea of their experience. It reveals more insight for my communication style with them.
NEW YORK (Newswire) JULY 27, 2020 – The New York public relations agency, MACIAS PR, has released a new survey that suggests TV commercials and online ads are losing their influence over consumers, even as news consumption rises during the pandemic.
The online survey was conducted July 15-16th, and involved more than 2,000 Americans who answered questions detailing the best approach to get them to buy new products.
A staggering 70 percent of survey participants said TV commercials no longer influence them to buy products. Roughly 45 percent said positive online consumer reviews and positive stories on the news influence them the most when it comes to buying a new product or service.
The CEO of MACIAS PR, Mark Macias, said his agency conducted the survey to gain better insight on where consumers are paying attention.
Here’s an example of a press release that puts 2 years of research into context. The story was covered by multiple media outlets.
NEW YORK (PRWEB) JUNE 18, 2020 – One of the country’s largest nonprofit tech training programs, NPower, has released a two-year study that takes an in-depth look at the obstacles young women of color face entering the technology industry and what the industry needs to overcome diversity barriers.
The report supported by the Citi Foundation, Breaking Through, Rising Up: Strategies for Propelling Women of Color in Technology, interviewed and surveyed more than 1,000 tech executives, board advisors and NPower alumni to quantify and qualify how the tech industry views women of color and the barriers women face.