MACIAS PR – Why We Deliver Better Results

                               

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries, detailing these campaigns.

Our clients always work with an experienced media strategist. We don’t pawn you off to a junior account executive. And as a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused.

PR Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year from 2017-2021. As part of the selection process, marketing and PR professionals reviewed media campaigns promoted by our agency.

Finance Monthly also named MACIAS PR the 2015-2017 Financial PR Firm of the Year. And in 2021, City & State Magazine named our founder, Mark Macias, a Top 50 Political PR Power player in New York.

MACIAS PR has run B2B and B2C media and branding campaigns in healthcare, tech startups, financial services, asset management, nonprofits and service sector industries. We’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, CNN and others. (Here’s a closer look at our Annual Report ). We have case studies for all of these industries, backing up our consistent track record.

Message Mark at the bottom of this screen (green button on the right) if you would like to schedule a call. You can also get a free PR estimate by clicking here.

Does Performance based PR work? MACIAS PR Forbes Analysis

By Mark Macias

Every once in a while, I’ll get a request from a potential client asking if my PR agency would work off a performance-based structure. 

It happened again recently and inspired this thought leadership article I wrote for Forbes.

In theory, a performance-based model sounds like a great idea. The client doesn’t pay for anything unless the PR agency succeeds. Of course, as most entrepreneurs learn, if any deal is too one-sided, you lose money.

I don’t think many entrepreneurs really understand the depth, strategy and resources required to run a successful media campaign that leads to earned media — and I’m not talking about a press release. I’m talking about a bonafide news story or feature in a publication that you read.

You can read my analysis in Forbes here. If you’re short on time, here’s an abridged version of my thoughts on performance based PR.

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My Forbes Advice: How to Approach Journalists Based on their Experience

By Mark Macias

Before I introduce my clients to a reporter, I always try to research the journalist’s background to get a better idea of their experience. It reveals more insight for my communication style with them.

I recently wrote an editorial for Forbes: How To Approach Reporters Based On Their Experience. It outlines how to approach these different reporters based on their experience. Here’s a condensed version of that thought leadership that was published by Forbes.

How to Apologize When the Media is Listening – Forbes Advice

By Mark Macias

Here’s an article that applies to everyone. That’s right – it doesn’t matter if you’re an entrepreneur, leader, follower or even a kid. At some point, you will need to apologize.

But what happens when the apology is amplified by the media?

I recently wrote an article for Forbes answering that question. I break down three tips to help anyone make sure their apology goes the right way. You can read my Forbes article here. If you’re short on time, here’s a shorter version of the key points. Continue reading “How to Apologize When the Media is Listening – Forbes Advice”

Entrepreneur Editorial – How the Pandemic is Shaping PR

Entrepreneur Magazine just published my editorial that takes a deeper look at how the pandemic is shaping PR.

You can click on this link to read more on the story, but if you’re short on time, here’s a quick synopsis to help with your future publicity campaigns.

This thought leadership was inspired after I read a post in a private Facebook group with reporters and publicists where we exchange ideas. Someone asked if PR was dead.

PR has definitely evolved since I entered this industry after my career with NBC and CBS. But this last year has accelerated even more changes in PR.

It’s even harder today to navigate the media landscape. A lot of journalists lost their jobs because of COVID. In addition, the competition for eyeballs is getting tougher as more online news sites pop up. And we can’t dismiss the consumer market, which is getting more fragmented.

All of these headwinds make a targeted media and communications strategy even more critical.

Here’s a closer look at why I wrote that why experienced strategic thinkers will become even more valued, and more scarce in the coming years.

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Why Fear of Failure Destroys the Best PR Campaigns

              

By Mark Macias

Fear is an attitude that can never be associated with public relations. A creative media strategy requires confidence in an idea and strength with the execution.

The best publicists know they can’t be afraid of creative ideas when pitching reporters. The only thing more dangerous than fear? Complacency.

If your PR firm hasn’t succeeded recently with media outreach, it’s time to assess their level of fear. How far will they go to push your ideas and angles? Are they pushing stories that are already in the news, or are they conceptualizing new ideas that leading publications will want to follow?

Here’s a look at what separates the best PR firms from the agencies that never succeed.

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Can you sell a story in 30 Seconds?

By Mark Macias

Before I launched this PR firm in 2009, I lived inside morning news meetings at both the local and national level. It’s the place where stories are killed or made – in a matter of minutes.

At the Arizona Republic and the local TV station, Channel 3, we had to pitch story ideas in front of editors, producers and other reporters. In New York, I pitched stories for a nationally syndicated TV program, American Journal. I also approved story ideas as the Executive Producer for Special Projects with NBC.

I don’t want to bore you with my journalism background. (You can read more of my background on LinkedIn).

Here’s why that experience inside the newsroom matters: you only have seconds to pitch a story and that background is the center-point of MACIAS PR.

As the above video demonstrates, if you can’t identify the narrative, communicate the story and angle within 30 seconds, your PR firms in tech and healthcare won’t succeed.

Before anyone on our team pitches a reporter, we practice and perfect our pitch. To outsiders, that might seem a bit childish or even less productive. It’s not.

Continue reading “Can you sell a story in 30 Seconds?”

The Future of Branding in Digital World – Forbes Analysis

By Mark Macias

It might seem hard to believe but the future of brands will not look anything like it does today. Yes, we will continue to have names like Coke, Netflix and Starbucks but their upstart competitors will have a huge advantage when it comes to the world of digital competition.

I wrote about this recently in Forbes, which you can read here. If you’re short on time, I’ll give you a faster read.

Unlike the 1990s and earlier, it took years to build a brand. But today, search engines like Google are dominating the branding space. You no longer need to remember brands. Instead, we just turn to Google, ask our question, and then the brand that Google chooses pops up.

Outside of the consumer market, brands are already beginning to exist less, and if you don’t believe me, look at your own personal journey. When was the last time you were searching for a restaurant in a new neighborhood?

You probably searched for “best restaurants near me” on your phone — and Google brought them to you. You didn’t have to remember the name of a restaurant chain; a search engine replaced your memory with an option. Those expensive commercials on TV were likely replaced with the restaurants listed on your phone.

The good news is this new digital world is leveling the playing field for upstart brands. But the key to this successful brand strategy is to create a campaign around the right words.

As I wrote in Forbes: It’s not enough for people to search for the name of your restaurant on their phones. You want to position your product or service with search terms that new customers will use to find your product. 

Click here to read more of my thought leadership in Forbes.

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.

Marketing to Gen. Z – A Closer Look at their Post Pandemic Views

How quickly the world of tech and business move. It seems like yesterday we were discussing how Millennials were disrupting the workforce. But there’s a bigger change in business that is right around the corner.

In less than 5 years, Generation Z is projected to overtake Millennials when it comes to buying power. If you’re trying to sell any product or service, you better learn quickly how to target this sophisticated group of consumers.

Unlike previous generations, social media won’t put you over the finish line. And you can forget about TV commercials. So how do you reach and motivate Generation Z? Read on to see what our online survey found.

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Biggest Content Marketing Mistakes

By Mark Macias

Content marketing is critical to search engines. If you’re doing it wrong, you don’t exist to consumers since they won’t see you on searches.

Lately, I’ve been receiving a lot of emails from companies and brands, asking if they can publish their content on MACIAS PR. I suspect they see our great SEO and appearance on the first page of Google, so they want to join our party.

That is not effective content marketing for both the brand and your SEO. Don’t let other companies or brands leverage your blog.

Unless you’re a huge company, like Starbucks, your blog should be devoted solely to your brand. Don’t create clutter or confusion to your readers.

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