
In the future, brands will not look anything like they do today. Yes, we will have names like Coke, Netflix and Starbucks but their upstart competitors will have a huge advantage when it comes to the world of digital competition.
In the 1990s and earlier, it took years to build a brand. But today, you can build a brand in days with strategic help from search engines.
Think about it: when you’re looking for a restaurant near you, you probably go right to your phone. We don’t need to remember brands anymore. Instead, we search for “best restaurants near me” — and Google provides the list.
Continue reading “The Future of Brands – Forbes Analysis”