What is PR? It’s a common question that many business owners might secretly wonder but few ask publicly. MACIAS PR learned this at a recent Tech Startup Trade Show that involved hundreds of tech entrepreneurs. Many of these budding entrepreneurs approached our booth, and asked us point-blank: What is PR and how does it work?
First off – a successful PR campaign will get your story on the news. It will tell your story in a way that motivates people to action. And, it will be memorable story. This is infinitely more valuable than any paid advertisement.
Many successful entrepreneurs, from Bill Gates to Richard Branson, have discussed the value of PR. Gates said “if I was down to my last dollar, I’d spend it on public relations.” Branson has repeatedly said “a good PR story is infinitely more effective than a front page ad.”
Why is that? Because consumers remembers stories. We forgot advertisements. Your customers watch the news to become educated on current events and to learn. We walk out of the room when the commercials come on TV.