MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups, securing publicity that led to increased funding. (We have the case studies to prove it). Our firm has also run branding and media campaigns for established companies and brands that needed to stand out from the clutter.

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Connecting the Dots with the Media – Best PR Campaigns

PR is in many ways like a puzzle. The best PR firms will connect the dots and identify the right narrative for your business.

An experienced media strategist will also find ways to fit your narrative into the larger, media puzzle.

MACIAS PR has a consistent track record for securing stories with the biggest names in news. From the NBC Today Show to Good Morning America, our firm has gotten on our clients on these morning shows. We find unique ways to connect your story line into the news line.

It’s not an easy task, especially in today’s cluttered market where startups of all sizes are striving to stand out in the market.

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MACIAS PR – Media Report Q1 2019

NEW YORK, April 4, 2019 (Newswire.com) – The top tech and healthcare PR firm — MACIAS PR — has released its first quarter publicity report, detailing the media coverage it secured for clients from January to March 2019.

In January, MACIAS PR secured a TV segment with the top-rated morning show, the NBC Today Show, the showcased the world’s first smart belt, reaching more than 1.4 million viewers across the country. Over the course of the media campaign, MACIAS PR also secured publicity for the health tech client on EntrepreneurUSA Today, Forbes and others.

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Helping a Local Story Go National – Insider Media Analysis

There are advantages to being a media insider. You better understand how to get a story on the news from an editorial perspective. It also gives you a behind-the-scenes look at how the operation works.

There’s a little-known used tactic that MACIAS PR applies to many of our TV campaigns. It’s an approach I learned during my time as a producer with local TV in Phoenix and Miami. There were many times when I had to find a day-of-air story on a moment’s notice. I frequently turned to the in-house feeds to find new ideas.

Every local TV station subscribes to affiliate feeds that deliver video and stories into their newsroom. Many of these stories are from other local markets – but if executed properly as a producer – you can frequently take a story from one market and run it in your own.

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Do I need PR or SEO? This assessment will help you.

By Mark Macias

There’s a lot confusion around PR and SEO. I hear it frequently from both clients and potential clients, as they co-mingle these two terms.

PR and SEO might seem similar on the surface but their approach requires a different strategy and execution. Both have different objectives, and that end-game requires a different pregame.

Let’s start with SEO. Google doesn’t reveal much about its search algorithm but they have revealed publicly that content plays a pivotal role in search ranking. Quality content gets a higher ranking with Google, moving you up to the first page. How you market that content also influences your ranking.

How do Media Placements help with SEO?

Media placements are another factor that influence SEO. Google places a higher value on websites that are mentioned in the news. For example, if your business is featured in the New York Post as the best law firm, Google’s algorithm will rightfully assume that your business has more credibility than a law firm that wasn’t mentioned. So in simple terms, the more media outlets that write about your business, the more credibility and higher ranking Google will provide.

One of the biggest misnomers with SEO is that you need a back-link to benefit from a news story. That’s actually a major misconception. Google changed the game after they realized SEO firms were cheating the game and buying back-links. And several years ago, Google even filed a patent that allows it to rank sites without the use of a back-link. In simple terms, if a news site doesn’t include a back-link to your website, your business still benefits with the ranking.

Do Press Releases help with SEO or Media Placements?

Reporters and journalists are smart. They don’t want to read an advertisement. They are looking for the news editorial value, which is completely juxtaposed to content marketing. If you’re trying to get news coverage from a press release, you should be thinking of the news editorial value first. If you want to improve your search ranking with a press release, you do the opposite and prioritize the most important keywords.

The best PR firms will leverage the news cycle by positioning the client into the news cycle – around an editorial angle, not a marketing angle. This is a crucial strategy that MACIAS PR applies to all of our campaigns.

Of course, this is a very high-level view of SEO, but it does provide best practices to improving your search ranking out of the gate. There are of course other tactics, strategies and approaches that apply to both PR and SEO.

Who is the best publicist in the world?

For example, if you type into Google: “who is the best publicist in the world?” – you should see a description about about Mark Macias. Now that involves a tactic that is neither SEO nor PR.

Want to see how we can apply these approaches to your business? Click on the green button at the bottom and message me.

We can also give you a PR estimate if you click here.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

The Cat and Mouse Strategy – It applies to PR

This is an excerpt from “The Tao of PR” by Mark Macias.

Why does the cat always catch the mouse? When you think of how agile and quick a mouse can be, he should always outmaneuver the cat. Yet, nearly 100 percent of the time, the cat will catch the mouse.

That’s not just a fun question. It’s actually a way of thinking that applies to PR and business.

First off, I’m not an expert on mice or cats. I have never owned a cat and I hate mice. But as a person who lives in Manhattan, and every New Yorker will tell you – “if you have mice, get a cat and the problem will go away.” There’s a reason why everyone says that and I believe the strategy also applies to public relations and business.

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Best PR Firms are Storytellers First

By Mark Macias

In business, you need to continually find new ways to tell your story to customers, enterprise and the media.

MACIAS PR is built on story tellers. Every day, we find new creative ways to get our clients on the news. We leverage our insider media experience to position your brand into the news cycle.

It’s one of the reasons how we continually get our clients’ stories told with the most influential news organizations – People Magazine, CNBC, Wall Street Journal, Forbes, CNN, Men’s Health Magazine, Washington Post, Time and others.

So how do we do it?

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PR around your Clients – Telling your Story through Customers

By Mark Macias

PR is more than just telling your story through the media. An alternative and equally influential media campaign will use customers to tell your story.

This form of PR, positioning your customers as characters, is very effective when it comes to hyping the quality of your services. Of course, it must be true. Reporters can read through hype when it’s not backed by substance. So how can you do this with your brand?

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What Media Deliverables can you Expect?

By Mark Macias

I conversed recently with a health tech startup out of Eastern Europe, looking for PR. Following our conversation, the company asked a straight-forward question via email: What kind of media deliverables can we expect?

Many PR firms promise the world during the sell, but fail to deliver once the contract is signed. I know this because I continually hear from potential clients on how they got burned by their last PR firm.

So how can you protect your business and brand to ensure you get the most exposure and best coverage?

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Get your Brand into the Conversation – Example

By Mark Macias

How do you get clients talking about your brand, product or service? Water cooler material is one approach that MACIAS PR continually leverages with our media campaigns.

Today is one of the hottest days of  summer – so what are people likely talking about? My guess is the weather. Here’s how we positioned our digital health client on CBS 2 and a popular health news site by creating water cooler material.

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