Can you sell a story in 30 Seconds?

By Mark Macias

Before I launched this PR firm in 2009, I lived inside morning news meetings at both the local and national level. It’s the place where stories are killed or made – in a matter of minutes.

At the Arizona Republic and the local TV station, Channel 3, we had to pitch story ideas in front of editors, producers and other reporters. In New York, I pitched stories for a nationally syndicated TV program, American Journal. I also approved story ideas as the Executive Producer for Special Projects with NBC.

I don’t want to bore you with my journalism background. (You can read more of my background on LinkedIn).

Here’s why that experience inside the newsroom matters: you only have seconds to pitch a story and that background is the center-point of MACIAS PR.

As the above video demonstrates, if you can’t identify the narrative, communicate the story and angle within 30 seconds, your PR firms in tech and healthcare won’t succeed.

Before anyone on our team pitches a reporter, we practice and perfect our pitch. To outsiders, that might seem a bit childish or even less productive. It’s not.

Continue reading “Can you sell a story in 30 Seconds?”

MACIAS PR – Why We Deliver Better Results

                               

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries, detailing these campaigns.

Our clients always work with an experienced media strategist. We don’t pawn you off to a junior account executive. And as a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused.

PR Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year from 2017-2020. As part of the selection process, marketing and PR professionals reviewed media campaigns promoted by our agency.

Finance Monthly also named MACIAS PR the 2015-2017 Financial PR Firm of the Year. And in 2021, City & State Magazine named our founder a Top 50 Political PR Power player in New York.

MACIAS PR has run B2B and B2C media and branding campaigns in healthcare, tech startups, financial services, asset management, nonprofits and service sector industries. We’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, CNN and others. (Here’s a closer look at our Annual Report ). We have case studies for all of these industries, backing up our consistent track record.

Message Mark at the bottom of this screen (green button on the right) if you would like to schedule a call. You can also get a free PR estimate by clicking here.

Biggest Content Marketing Mistakes

By Mark Macias

Content marketing is critical to search engines. If you’re doing it wrong, you don’t exist to consumers since they won’t see you on searches.

Lately, I’ve been receiving a lot of emails from companies and brands, asking if they can publish their content on MACIAS PR. I suspect they see our great SEO and appearance on the first page of Google, so they want to join our party.

That is not effective content marketing for both the brand and your SEO. Don’t let other companies or brands leverage your blog.

Unless you’re a huge company, like Starbucks, your blog should be devoted solely to your brand. Don’t create clutter or confusion to your readers.

Continue reading “Biggest Content Marketing Mistakes”

Behind the Scenes of PR Agency – What PR is Really Like

It’s not always pretty in PR but like the caption says, we get it done. MACIAS PR is scrappy in our approach, and the end result is pure beauty for our clients.

But don’t take our word for it. Let us show you a few of the media placements we have placed for our clients over the last 2 weeks.

Local TV Media Placements

MACIAS PR has already secured 4 TV segments for our digital health client during the month of February. The TV segments aired in Tampa Bay, Kansas City, Dallas and Houston. Three of those four markets are top 20 media markets.

So how did we do it?

We came up with conversation topics to get our client on the news. In early February, everyone was talking about the Super Bowl. So we created a campaign around the two quarterbacks playing in the game.

Our agency came up with a creative way to measure the nutrition stats of the two quarterbacks to see how it would impact their game. Here’s a look at how the segment ran in Kansas City.

 

It’s important to reach your audience where they are engaged. In the case of Kansas City and Tampa, their fans were engaged with the big game.

 

Do Contacts Lead to Media Placements?

By Mark Macias

Business owners and entrepreneurs frequently make assumptions with me. They tell me, “you must know a lot of people in the media.”

And yes, I do know journalists, reporters and producers across the US. But honestly, those connections don’t lead to media placements. Yes, sometimes these former colleagues can assist but the friendship never directly leads to a media placement. 

So what does? Stories that are newsworthy.

In business, who you know helps, but when it comes to the media, the rules of the game change.

Want to hear more? Watch the video that goes more in-depth.

 

New Survey – What Motivates Consumers to Buy

The online survey was conducted July 15-16th, and involved more than 2,000 Americans who answered questions detailing the best approach to get them to buy new products.

A staggering 70 percent of survey participants said TV commercials no longer influence them to buy products. Roughly 45 percent said positive online consumer reviews and positive stories on the news influence them the most when it comes to buying a new product or service.

The CEO of MACIAS PR, Mark Macias, said his agency conducted the survey to gain better insight on where consumers are paying attention.

Continue reading “New Survey – What Motivates Consumers to Buy”

5 Mistakes Leaders Make with Reporters – Forbes Analysis

By Mark Macias

I recently wrote a story for Forbes, outlining 5 mistakes I frequently see leaders make with reporters. CEOs are traditionally articulate and great with the gift of gab, but when it comes to their interaction with the media, I’ve frequently observed many of the leaders make the same mistake.

It’s a shame because it’s not easy getting interviews with reporters. PR firms have to work very hard to land the pre-interview, and you typically only get one shot. Over the summer, our team secured a 20-minute phone interview with a FOX News anchor. I worked with the CEO closely, gave him a briefing document and was on the call, trying to keep it focused. Still, at the end of the phone call, the anchor told the CEO point-blank: I don’t know what this story is now.

Here is an abridged version of the article I wrote for Forbes. You can read it more in-depth by clicking here. Continue reading “5 Mistakes Leaders Make with Reporters – Forbes Analysis”

What to Look for When Hiring a Publicist – Forbes Advice

By Mark Macias

I recently wrote a thought leadership editorial for Forbes on what you should look for when hiring a publicist. The advice was based from my time as an Executive Producer with NBC and Senior Producer with CBS when publicists pitched me stories all the time. I got to see up close how most publicists don’t understand how the the media works.

You can the read that thought leadership in Forbes by clicking here. If you’re short on time, here’s an excerpt from that editorial.

Continue reading “What to Look for When Hiring a Publicist – Forbes Advice”

The One Group of Consumers Every Campaign Should Target – Forbes Editorial

By Mark Macias

I recently wrote a story for Forbes that breaks down a hidden group of consumers that many PR campaigns miss. You can read that Forbes editorial by clicking here. A synopsis of my advice is below.

Everyone has heard of influencers, but have you heard of emotional motivators? They should be at the top of the radar of your public relations strategy, especially if you’re trying to get more consumers on board with your product or service. 

Emotional motivators are a specific group of consumer behavioral patterns — like the need for excitement or attention — that drive decision-making. I define emotional motivators as those who are not shy about expressing their feelings; when they “feel,” everyone around them feels, too. And when they like something, everyone knows it. 

When a PR strategy taps into emotional motivators, you can earn a brand ambassador better than any celebrity spokesperson. In my experience, these motivators help bring a higher return on investment for any PR campaign and increase the chances that your brand will spread via word-of-mouth.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.

Thought Leadership in Forbes – What Houdini Teaches us about Selling

By Mark Macias

One of the most exciting parts of my work is getting to learn from experienced entrepreneurs and CEOs from all walks of life, and from different industries. It’s given me a unique opportunity to observe thought-leadership up close. This entrepreneurial experience also gives your company an advantage because it helps us craft successful media campaigns that are designed to drive new business.

We don’t push stories for the sake of pushing stories. MACIAS PR identifies story angles that will continually push your product or service in front of the right desired customer.

I recently wrote an article in Forbes – What the Great Houdini can Teach Us about Selling.

I tell readers in this article if you want to learn how to get publicity for your business, put away those MBA case studies and read up on Houdini. Throughout my time working with entrepreneurs, startups and CEOs, I’ve seen how Houdini can teach us all about getting our brand out there.

Here’s an abridged version of what I wrote in that Forbes article.

Continue reading “Thought Leadership in Forbes – What Houdini Teaches us about Selling”