For small businesses and startups, public relations (PR) is one of the most important tools to develop a reputation that drives sales.
PR helps with business development by elevating the brand of your company, shaping public opinion in a positive way and scaling your business message with the media. When you’ve got the right PR strategy in place, it will boost your business in a number of ways.
So what should you budget for public relations? And how can you start working towards getting the benefits it can offer your business? MACIAS PR created a calculator to help you identify the budget for your startup or established business. You can calculate the potential rate by clicking here, and get an answer back from our team.
You’re only as good as your last media campaign, and that proof is always in the client case study. In the case with the national nonprofit, NPower, we are now on our 7th year of working together, so every year brings new highlights. The organization has expanded into new markets every year we have worked together.
This is a great nonprofit with a mission that is close to my heart. The organization provides free tech training to young adults and military veterans from underserved communities with the purpose of bringing diversity to tech. Their students are typically young adults who may not get a chance to go to college.
I was fortunate to go to Arizona State University while living at home. I proudly put myself through college while working 3 jobs at local newspapers. Whatever their editors asked, I was the first to raise my hand for the assignment, which led to me receiving the national Pulliam Fellowship award as a graduating senior. I know how much this program means to its students.
In 2023, our media coverage for this organization included TV segments in Houston, San Antonio, Raleigh/Durham and Dayton, Ohio. These were all new expansion markets in 2023. We also secured profile stories in each of these new markets with the local newspapers. You can see more targeted local and national media placements by clicking on the link below.
Click here if you’d like to schedule a strategy call, or here if you would like a PR estimate. We can share more client case studies that are relevant for your goals.
About MACIAS PR
MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The NYC PR agency was named Strategic PR Firm of the Year by marketing peers and Financial PR Firm of the Year by Finance Monthly. City & State Magazine also named Mark Macias a Top 50 PR Player in New York.
MACIAS PR has run branding, media and crisis campaigns for tech and healthcare organizations, financial groups, nonprofit organizations, politicians, trade organizations and e-commerce groups. The firm is based in New York City.
How do you know if a PR campaign is effective? I hear this question a lot from potential clients. Contrary to what many people might believe, there are several ways to evaluate the performance of your PR agency. (You can read more on that with this blog How to Measure the ROI of PR).
If you’re short on time, here’s a quick summary to measure the effectiveness of a media campaign.
Number of Targeted Media Placements
Demographics and Readers for those Media Outlets
Actual Sales, which can be measured through analytics.
Improved SEO – since search engines use news stories and blogger stories to measure the value of a website.
There is another way to measure the ROI of PR that is frequently overlooked. It’s more difficult to quantify than Google Analytics but according to researchers out of Motista – a consumer intelligence analytics firm – it’s actually more persuasive and leads to higher revenue for brands. This is where the art of PR contrasts with the science of data.
Imagine if you could have learned two years ago what your youngest workforce wanted when it came to office life.
In 2021, MACIAS PR partnered with the news portal, Brooklyn Chatter, to get a better understanding of how their readers feel about life and work. It was a prescient view of what motivates Generation Z, especially since more recent surveys have revealed similar behavioral patterns.
MACIAS PR conducted the survey from March 18 to 29th, 2021, and involved 2,240 Americans, ages 18 to 24. Participants answered online questions spread across partnered news sites and popular Gen. Z groups, including Her Campus, Gals in Journalism and the Young Journalist Community.
The data found Gen. Z doesn’t want to work remotely and would prefer to split their time between an office and a remote location. And in a more shocking discovery, only 2 percent said they wanted to continue working remotely full-time.
More than half – 52 percent – said they wanted to split their work time between the office and home. Roughly 27 percent of Gen. Z participants said they wanted to spend all 40-hours at the office.
Targeted surveys like this can give companies data-driven insight into the behavior patterns of customers, helping them make more informed decisions. In the case with Brooklyn Chatter, it helped the news portal learn more about what their readers wanted to follow.