With my media experience in TV at both the local and national levels, you’d think I would want to tell business owners that media contacts are our selling point. It’s true, I do have reporter friends and former colleagues across the US.
But here’s the honest word: media relationships are only part of the story. Strategy always beats connections.
You can be best friends with the Executive Producer at Good Morning America. (Ironically, I am friends with the Executive Producer of GMA. We both were producers at Inside Edition and American Journal at the same time). But guess what – if I don’t have a good idea, he’s not going to return my call. This is where strategy comes into play.
There are several rules that MACIAS PR applies to every campaign we launch. I can’t elaborate on every critical factor but I will elaborate on the one rule from our playbook that distinguishes our agency from all others.
News editorial. Our editorial strategy comes straight from the newsroom. As an Executive Producer with NBC and Senior Producer with CBS, I had a close-up leadership role in determining news placements. Our team – regardless of role – always applies these principals to our strategy and execution.
Here’s a closer look at the Top 10 Reasons why your business will get better results by turning to MACIAS PR. This list isn’t a sales pitch. If you read closely, you’ll see it’s an objective approach, just like the news media requires.