There are many unconventional PR tactics that can get your brand or product directly in front of consumers and they don’t involve the traditional media. One digital strategy approach that is frequently overlooked involves targeting editors who manage newsletter blasts for news organizations. These editors are frequently looking for content that is unique to their website. If your idea appeals to their targeted audience, you will have a better chance of securing publicity through this medium.
In business, who you know helps, but when it comes to the media, the rules of the game change. Here’s a video blog explaining why a solid understanding of editorial and media strategy matter more than the journalist behind the title. #AlwaysFreshPR
Personality matters in life but it will only get you so far with PR, especially with healthcare PR. Here’s a short video blog that explains why healthcare journalists are some of the most difficult reporters and producers to pitch. They scrutinize stories with a scalpel.
Here’s how to improve your media coverage with healthcare and health tech stories. #AlwaysFreshPR