By Mark Macias
Leveraging influencers is all the rage with right now digital strategy, even when it’s not always the best, targeted approach.
Yes, influencer campaigns can work well and raise the profile of your tech brand but it’s not for every brand or industry. Some brands are better off going the traditional route.
First, here’s how influencers can be leveraged successfully and how my PR firm executed a digital campaign with a tech startup.
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