MACIAS PR was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our media deliverables and expertise.
PR and Industry Awards
In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. A detailed summary of our approach and media deliverables was required for the nomination. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.
Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the finance publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. We were the only PR firm selected in the USA under that category. You can read more on those honors and awards by clicking here.
By Mark MaciasIt’s the perennial crisis communications question for all industries: how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?
The end-game strategy of crisis communications is to get your business out of the news as quickly as possible. You don’t want a story to linger, or new developments to unfold because it keeps your story in the news cycle.
News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it. No one wants to read old news. It’s why the phrase is a cliche.
Every day new information unfolds about your scandal, the more heavily favored your story is to remain in the news.
There are several critical elements that lead to earned media, but if I had to sum it down to one word, I’d say it’s “editorial.”
Earned media is not about advertising your services to reporters. Journalists aren’t there to listen to a sales pitch. Their job is to identify the news angle.
MACIAS PR works with clients in different industries – healthcare, technology, digital health, nonprofits, consumer services. Our team is constantly speaking with journalists, reporters, writers and producers about news stories, across journalism beats.
Even though our stories vary by industry, we never push promotional material to reporters. It’s a critical differentiator that separates MACIAS PR from other PR firms. We only sell the news story that positions our client in the center of it.