Month: October 2016

ROI Analysis PR vs Advertising – New White Paper

Posted on by Mark Macias

By Mark Macias

Macias PR has just published a white paper that takes a closer look at the ROI of PR vs. advertising. The paper analyzes three recent media campaigns that promoted two mobile apps and a local housing event in San Antonio.

Our team was able to secure nine TV segments for these clients in Arizona, New York and Texas. In addition, Macias PR secured magazine, newspaper, radio and online publicity with targeted local and online publications.

But how much would this organic news publicity cost had these clients took the traditional advertising approach?

PR vs Advertising – A Quantitative Look

This white paper breaks down the cost these clients would have paid for this exposure under an advertising campaign based on local ad market rates. You can read the white paper by clicking PR vs Advertising vs Marketing – A Media Case Study.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

New Online Calculator Gives Cost of PR

Posted on by Mark Macias

By Mark Macias

If you have ever called up a PR firm and tried to get a quote for a media campaign, you know it’s not easy getting an estimate over the phone. And there is a reason for that. The cost for a media campaign varies based on your product/service, the complexity of your campaign and even who you want to target. Now, there is an online calculator that gives you the cost of PR without having to pick up the phone.

Free Online Calculator Reveals Cost of PR

Macias PR has just unveiled the first-ever mobile tool that allows any business or entrepreneur to get a PR estimate without picking up the phone. If you have ever been curious about whether you can afford a PR campaign, or even how much a PR campaign costs for your business, now you can find out with just a few clicks.

Of course, we are always here to answer your questions over the phone or via chat (green button at the bottom). But if you’re averse to speaking with people, our new PR tool will give you a more simplified process when determining whether a PR campaign is cost effective for your budget. Click here to test out our new PR calculator.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.