NEW YORK (Newswire) JULY 27, 2020 – The New York public relations agency, MACIAS PR, has released a new survey that suggests TV commercials and online ads are losing their influence over consumers, even as news consumption rises during the pandemic.
The online survey was conducted July 15-16th, and involved more than 2,000 Americans who answered questions detailing the best approach to get them to buy new products.
A staggering 70 percent of survey participants said TV commercials no longer influence them to buy products. Roughly 45 percent said positive online consumer reviews and positive stories on the news influence them the most when it comes to buying a new product or service.
The CEO of MACIAS PR, Mark Macias, said his agency conducted the survey to gain better insight on where consumers are paying attention.
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