Month: March 2025

Client Case Study – Compliance Firm

Posted on by Mark Macias

Background Blue River Partners, a leading compliance firm with offices across the US, approached MACIAS PR with a targeted B2B objective: increase brand awareness among fund managers through strategic media exposure. The firm needed a PR campaign that would effectively position them as industry thought leaders in compliance solutions for investment advisors, hedge funds, and private equity firms.

Strategy and Execution

MACIAS PR worked closely with Blue River Partners’ leadership team to craft compelling narratives that resonated with fund managers and industry stakeholders. Our approach included:

  • Thought Leadership Development: We identified key trends in the alternative investment space and positioned Blue River’s experts as authoritative voices on these topics.
  • Targeted Media Outreach: Leveraging our strong media connections, we secured high-impact coverage in top-tier business publications, including The Wall Street Journal, International Business Times, New York Post, Fox Business, and other industry outlets.
  • Industry Event Organization: To further enhance Blue River’s visibility, MACIAS PR conceptualized and executed a hedge fund and private equity forum in New York. This event brought together fund managers and compliance professionals for insightful discussions on emerging industry trends.

Media Results

  • Blue River Partners received national media exposure in prestigious financial and business publications, solidifying their reputation as compliance experts.
  • The industry forum attracted fund managers and alternative investment professionals, providing valuable networking and business development opportunities.
  • The founding partner of Blue River Partners was featured as a panelist, sharing insights on industry trends. Coverage of the event appeared in the hedge fund trade publication All About Alpha.

MACIAS PR successfully expanded the firm’s visibility within the financial sector By strategically positioning Blue River Partners as thought leaders with the media. Our tailored strategy not only generated media coverage but also facilitated direct engagement with potential clients, helping drive business growth.

You can review more of the media coverage we secured by clicking here.

ABOUT MACIAS PR

Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s a PR contributor with Entrepreneur and Forbes, providing media analysis, insight and crisis advice. City & State Magazine named him a top Political PR Player in New York in 2022 and 2024.

PR Case Study: Burke Rehabilitation Hospital

Posted on by Mark Macias

Case Study: Securing Media Coverage for Burke Rehabilitation Hospital

Burke Rehabilitation Hospital, one of the nation’s oldest and most respected rehabilitation centers, is located in Westchester County, just outside New York City. Despite its stellar reputation, securing media coverage for hospitals beyond the city limits has historically been a challenge. During my tenure as Executive Producer at NBC, I witnessed this firsthand—newsrooms often prioritize stories that are easier to access, opting to interview experts within a short commute rather than traveling over an hour for a story.

With media budgets tightening and travel constraints increasing, this geographic bias made it even harder for hospitals like Burke to gain visibility. That’s where MACIAS PR stepped in.

A Strategic Media Approach

MACIAS PR led a proactive media campaign for Burke, leveraging our enterprise-driven strategy to secure high-profile coverage. Our approach resulted in features in ABC, Fox, Channel 11, Metro New York, and The Wall Street Journal—outlets that might not have otherwise considered a rehabilitation hospital outside of NYC.

Our strategy was built around identifying and amplifying Burke’s unique strengths. We focused on their groundbreaking research, clinical trials, and compelling human-interest stories that stood out in a crowded media landscape. One of our most successful campaigns centered on a video game developed by Burke researchers to aid stroke recovery, capturing the media’s attention with its innovative approach to rehabilitation.

Beyond traditional hospital coverage, we also positioned Burke’s health club as an exclusive fitness center for individuals over 40, attracting new clients by tapping into a niche health and wellness market.

Results-Driven PR

By crafting compelling narratives and leveraging insider media expertise, MACIAS PR ensured Burke’s expertise reached a wider audience. Click here for a more detailed look at our media coverage.

Client-Case-Study-Burke-Rehabilitation-Hospital-MACIAS-PR-Client-Case-StudyDownload

If you’re looking to elevate your organization’s media presence, contact MACIAS PR today for a customized PR estimate or to schedule a consultation.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – an Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named Macias one of the top 50 best PR pros in New York in 2022 and 2024. Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. Message us if you’d like to get a customized strategy.