MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

                                     

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Paid Sponsored Posts – Are they worth it?

There’s a digital marketing trend taking place that involves sponsored posts.

More brands are buying sponsored stories or posts with targeted news outlets, like Men’s Health, hoping to give the allusion that the media is writing about them.

On the surface, the intent is to fool consumers into believing the publication is endorsing your product or service with a favorable story. But does it work?

First off, a sponsored post, also known as a promoted post or promoted story is essentially an advertisement. There is no independent journalist writing the story from an objective perspective. Instead, the company approves the story copy and message.

But how good is a story – sponsored or not – if no one sees it?

Sponsored Posts are not Discoverable

If you dig deeper with sponsored posts, you will see they don’t appear anywhere near the pages where consumers browse. Sponsored posts are published in different news sections that are usually not discoverable. In simple terms, the story is not on the home page, or news sections where consumers are exploring and reading. Sponsored stories are buried with other unread content.

Yes, sponsored posts are discoverable by Google, but think about it: If a consumer is Googling your product or service, they already know about your brand. What good is a sponsored post if it’s buried in a section that consumers don’t see?

Compare this in contrast to earned media where the story does appear on the home page and is very visible to consumers. A news feature written by a journalist is  placed in a high-traffic section that consumers will see. It also doesn’t come with a transparency clause that tells consumers you paid for the placement.

Most news publications clearly state that the content is sponsored – like the above sponsored post with Men’s Health demonstrates.

How do Sponsored Posts compare to Earned Media?

But probably the strongest argument against buying sponsored posts boils down to budget – and how well it works for you. All sponsored posts are removed when an advertising budget ends. That doesn’t happen with earned media. Real news stories stay up – long after your PR campaign ends. The dollar cost average decreases over time, making your PR campaign more affordable than any sponsored post.

Digital trends come and go. Content marketing is not new and these sponsored posts will continue to grow in saturation as newsrooms shrink in size. Unfortunately, it’s unlikely your brand will grow with this trend, especially after your advertising budget ends and you have nothing left to show for it.

That’s right – when your content marketing budget is over – say goodbye to those stories and any marketing budget you placed to get them.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How B2B PR Firms can Develop Quality Business Leads

Many B2B businesses wrongly believe that PR is just for consumer-facing products. It’s not. An effective public relations campaign can help your business develop quality leads and at a fraction of the cost.

The best PR agencies develop strategies that are aligned with your goals. MACIAS PR has launched and executed several B2B media campaigns that introduced a product and services to targeted enterprises.

A recent campaign helped introduce a digital health service to HR professionals. The article educated HR professionals on how a government-supported wellness program could lower their healthcare costs. The story also explained how the program could help employees become healthier and boost morale with the program. And for those HR professionals who didn’t know about the program, the article explained how it works and how to participate in the program via our client.

The article, which you can read  by clicking here, introduced this B2B company to more than 240,000 Human Resource professionals, according to their website. That’s more effective than sending out 200,000 emails to potential clients. The publication did the selling for this client.

PR as a Marketing Strategy in B2B Sectors

Business frequently turns to advertising for marketing initiatives. Yes, advertisements can reach your targeted customers but so can PR. Content is still king in the media and if your business has a good story to sell, the best PR firms will be able to get you exposure.

You can also work with your PR firm to align the message and outlet so it fits with your brand. HR Advisor was a perfect match for this client because its readers are potential customers of this program.

The legitimacy of the publication also gives readers a feeling of trust. HR Advisor has been around for more than 30 years and serves more than 90 percent of the Fortune 500. So the next time you are analyzing your ad buy budget for trade publications, ask yourself: do you pick up the publication for the ads or the content?

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How to Measure an Effective PR Campaign

By Mark Macias

How do you measure the performance of an effective PR firm? It’s a question I hear a lot from potential clients. There are several traditional ways to evaluate the performance of your PR agency, and you can read more on that with this blog on How to Measure the ROI of PR. If you’re short on time, the CliffsNotes are below:

  • Number of Media Placements
  • Demographics and Reader base for those Media Outlets
  • Increased Credibility, which Helps Close Sales;
  • Actual Sales, which can be measured through links published in news stories or through Analytics.
  • Improved SEO – since search engines use news stories and blogger stories to measure the value of a website.

But there is another way to measure the ROI of PR that is frequently overlooked. It’s more difficult to quantify than any Google Analytics Report but according to researchers out of Motista – a consumer intelligence analytics firm – it’s actually more persuasive and leads to higher revenue for brands. This is where the art of PR contrasts with the science of data.

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What is PR and How can it Help Your Business?

                       

What is PR? It’s a common question that many business owners might secretly wonder but few ask publicly. MACIAS PR learned this at a recent Tech Startup Trade Show that involved hundreds of tech entrepreneurs. Many of these budding entrepreneurs approached our booth, and asked us point-blank: What is PR and how does it work?

First off – a successful PR campaign will get your story on the news. It will tell your story in a way that motivates people to action. And, it will be memorable story. This is infinitely more valuable than any paid advertisement.

Many successful entrepreneurs, from Bill Gates to Richard Branson, have discussed the value of PR. Gates said “if I was down to my last dollar, I’d spend it on public relations.” Branson has repeatedly said “a good PR story is infinitely more effective than a front page ad.”

Why is that? Because consumers remembers stories. We forgot advertisements. Your customers watch the news to become educated on current events and to learn. We walk out of the room when the commercials come on TV.

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MACIAS PR Celebrates 10 Years of Business

                

NEW YORK, June 3, 2019 (Newswire.com) – MACIAS PR is celebrating 10 years of business in June, growing from a boot-strapped agency into an award-winning full-service public relations firm.

Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, politics and the nonprofit sectors. Their clients have ranged from boot-strapped startups with no messaging in place to established companies with international brand recognition.

MACIAS PR won its first industry award when Finance Monthly named it the PR Consultant Firm of the Year in 2015. The following year, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. In 2017 and 2018, marketing peers named MACIAS PR the Strategic PR Firm of the Year.

The founder, Mark Macias, started the firm after an extensive career with NBC, CBS, American Journal, KTVK and The Arizona Republic. He was Executive Producer with NBC, Senior Producer with CBS in New York, and Investigative Producer with the nationally syndicated TV program, American Journal. Macias started his journalism career with the Arizona Republic and KTVK-TV 3 in Phoenix. He’s also the author of the business book, Beat the Press: Your Guide to Managing the Media, and a contributor with CNBC.

“Potential clients and competitors always try to figure out how we succeed on such a large scale,” said Macias. “Journalism is at the root of our strategy. Our firm continues to dig deeper, searching for the best angles to position our clients in the news. We won’t promote fluff or engage in hyperbole. Instead, we look at the timely news cycle and find ways to position our clients in it.”

Macias credits that editorial approach with helping his firm secure prominent media placements with the NBC Today Show, Good Morning America, USA Today, Wall Street Journal, CNBC, New York Times, Bloomberg and others.

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Top 10 Reasons MACIAS PR Delivers Better Results

By Mark Macias

There are several rules that MACIAS PR applies to every campaign we launch. I won’t share those internal discussions because they play a critical factor behind our success.

However, there is one rule I will share with you from our playbook.

Every news angle must be objective – not subjective.

PR is frequently referred to as hyperbole. During my brief time when I consulted global PR firms under NDAs I saw that hyperbolic approach up close. The account leaders always encouraged their young, 20-something account executives to make the story sound bigger than it was. I never told those PR firms why their approach was wrong. I figured, they would learn on their own.

So what does that have to do with MACIAS PR? I’d like to share the Top 10 Reasons why your business will get better results by turning to MACIAS PR. It’s my Top-10 List that details why MACIAS PR has an edge over other PR firms. Or in hyperbolic terms, why MACIAS PR is the best PR firm explained in objective terms.

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Biggest PR Mistakes – and How to Prevent Them

By Mark Macias

There are many mistakes you can make while pursuing public relations. Fortunately, you can overcome most of those mistakes, however, there is one PR mistake you can rarely overcome. The error effectively makes your entire media placement worthless.

What is it?

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PR Question – Who are the best Media Contacts for PR

                                    

By Mark Macias

There is a general belief among publicists that a solid media Rolodex will get your client in the news. Even business owners are buying into this theory. Potential clients frequently ask me which reporters I know in “tech” or “political” or “fashion” — you name it.

They seem to believe that a friend or “contact” at the right paper or TV station will get their business in the news, but is it true?

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When are the best times to pitch TV reporters and producers

By Mark Macias

TV and newspaper reporters face different deadlines, which means one size does not fit all when it comes to pitching. The best PR firms understand the best times to approach journalists. And it’s not as obvious as you think. This is one of the many insider tactics MACIAS PR applies when getting our story ideas in front of reporters.

A journalist’s deadline varies by beat and city but generally speaking, every TV reporter — that files a daily story —  is under deadline three hours before the newscast.

Many publicists know the unwritten rule is to never pitch a story during a newscast, but that’s not always the case. There are times when it is not only appropriate but strategic to pitch during a newscast.

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