MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

                                     

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

What is PR and How can it Help Your Business?

                       

What is PR? It’s a common question that many business owners might secretly wonder but few ask publicly. MACIAS PR learned this at a recent Tech Startup Trade Show that involved hundreds of tech entrepreneurs. Many of these budding entrepreneurs approached our booth, and asked us point-blank: What is PR and how does it work?

First off – a successful PR campaign will get your story on the news. It will tell your story in a way that motivates people to action. And, it will be memorable story. This is infinitely more valuable than any paid advertisement.

Many successful entrepreneurs, from Bill Gates to Richard Branson, have discussed the value of PR. Gates said “if I was down to my last dollar, I’d spend it on public relations.” Branson has repeatedly said “a good PR story is infinitely more effective than a front page ad.”

Why is that? Because consumers remembers stories. We forgot advertisements. Your customers watch the news to become educated on current events and to learn. We walk out of the room when the commercials come on TV.

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MACIAS PR Celebrates 10 Years of Business

                

NEW YORK, June 3, 2019 (Newswire.com) – MACIAS PR is celebrating 10 years of business in June, growing from a boot-strapped agency into an award-winning full-service public relations firm.

Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, politics and the nonprofit sectors. Their clients have ranged from boot-strapped startups with no messaging in place to established companies with international brand recognition.

MACIAS PR won its first industry award when Finance Monthly named it the PR Consultant Firm of the Year in 2015. The following year, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. In 2017 and 2018, marketing peers named MACIAS PR the Strategic PR Firm of the Year.

The founder, Mark Macias, started the firm after an extensive career with NBC, CBS, American Journal, KTVK and The Arizona Republic. He was Executive Producer with NBC, Senior Producer with CBS in New York, and Investigative Producer with the nationally syndicated TV program, American Journal. Macias started his journalism career with the Arizona Republic and KTVK-TV 3 in Phoenix. He’s also the author of the business book, Beat the Press: Your Guide to Managing the Media, and a contributor with CNBC.

“Potential clients and competitors always try to figure out how we succeed on such a large scale,” said Macias. “Journalism is at the root of our strategy. Our firm continues to dig deeper, searching for the best angles to position our clients in the news. We won’t promote fluff or engage in hyperbole. Instead, we look at the timely news cycle and find ways to position our clients in it.”

Macias credits that editorial approach with helping his firm secure prominent media placements with the NBC Today Show, Good Morning America, USA Today, Wall Street Journal, CNBC, New York Times, Bloomberg and others.

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Top 10 Reasons MACIAS PR Delivers Better Results

By Mark Macias

There are several rules that MACIAS PR applies to every campaign we launch. I won’t share those internal discussions because they play a critical factor behind our success.

However, there is one rule I will share with you from our playbook.

Every news angle must be objective – not subjective.

PR is frequently referred to as hyperbole. During my brief time when I consulted global PR firms under NDAs I saw that hyperbolic approach up close. The account leaders always encouraged their young, 20-something account executives to make the story sound bigger than it was. I never told those PR firms why their approach was wrong. I figured, they would learn on their own.

So what does that have to do with MACIAS PR? I’d like to share the Top 10 Reasons why your business will get better results by turning to MACIAS PR. It’s my Top-10 List that details why MACIAS PR has an edge over other PR firms. Or in hyperbolic terms, why MACIAS PR is the best PR firm explained in objective terms.

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Biggest PR Mistakes – and How to Prevent Them

By Mark Macias

There are many mistakes you can make while pursuing public relations. Fortunately, you can overcome most of those mistakes, however, there is one PR mistake you can rarely overcome. The error effectively makes your entire media placement worthless.

What is it?

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PR Question – Who are the best Media Contacts for PR

                                    

By Mark Macias

There is a general belief among publicists that a solid media Rolodex will get your client in the news. Even business owners are buying into this theory. Potential clients frequently ask me which reporters I know in “tech” or “political” or “fashion” — you name it.

They seem to believe that a friend or “contact” at the right paper or TV station will get their business in the news, but is it true?

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When are the best times to pitch TV reporters and producers

By Mark Macias

TV and newspaper reporters face different deadlines, which means one size does not fit all when it comes to pitching. The best PR firms understand the best times to approach journalists. And it’s not as obvious as you think. This is one of the many insider tactics MACIAS PR applies when getting our story ideas in front of reporters.

A journalist’s deadline varies by beat and city but generally speaking, every TV reporter — that files a daily story —  is under deadline three hours before the newscast.

Many publicists know the unwritten rule is to never pitch a story during a newscast, but that’s not always the case. There are times when it is not only appropriate but strategic to pitch during a newscast.

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PR Newswire – Worth the Money?

By Mark Macias

Clients are always asking me what I think of press releases posted on the PR newswires.

“Why can’t we just write a press release and post it on PRWeb or PRNewsWires? It gets picked up by everyone.” They say.

It seems simple enough on the surface.

PRWeb writes on their home page, “Generate Buzz Online… Forever. Your news lives on the web forever, earning you new business time and time again.”

PRNewswire makes an even bolder claim on their website: “PR Newswire is the authoritative source of news and information for leading global media organizations…. We distribute to more than 200,000 media points and 8,000 websites, offering the most ways to reach your audience online and off.”

So will paid press releases on these PR newswire distribution outlets generate buzz for your business? It depends on what kind of buzz you are looking for and what the announcement is you will be posting.

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Affiliate Marketing PR Campaigns – Why One Size does not Fit All

By Mark Macias

The owner of an affiliate service emailed me recently, asking about a PR starter kit for her clients. Her intentions were in the right place with her email.

“I’m looking for a very inexpensive package to offer my (affiliates), a sort of starter kit to help kick-start their marketing campaign. Most of them have no clue what to do,” she wrote.

Hiring a publicist is not like buying a shirt. There is no universal “starter kit” that works for every business.

For each campaign to be successful, you need to identify the story and what makes it unique. If you are selling t-shirts to teenagers, that requires a different publicity strategy than selling suits to men. And to underscore that statement, it’s even more strategic when targeting women.

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When are Press Releases worth the Money?

When are press releases worth the money? Paid press releases with the PR newswires can be an element of a larger media strategy, but if you are thinking of spending the few hundred dollars for the placement, make sure you ask yourself a few questions first to ensure you are pursuing the right strategy.

Here’s a list of questions to ask yourself before you invest the money.

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