MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

As a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused. We will put our track record up against the biggest PR agencies any day of the week. Over the last two months alone, we’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, NPR, CNN, local TV and influential online Millennial publications, like Cheddar. (View our most recent Q3 report by clicking here).

                               

PR and Industry Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year for three years in a row – 2017, 2018 and 2019. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Best PR Quotes for your Business

by Mark Macias

I honestly believe MACIAS PR is an incubator for ideas. Our team is constantly writing, pitching, researching and brainstorming over new ideas. Along the way, popular quotes get thrown out.

An intern put together and framed some of the top quotes she heard in our office in 2019. Most of these quotes are insider jokes, but there are a few quotes that are tactical to our agency. Here’s a closer look at the top quotes that are aligned with our firm’s strategy.

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MACIAS PR Releases Annual Media Report, Detailing Agency’s Growth

The top tech and healthcare PR firm — MACIAS PR — has released its annual media report, detailing coverage secured for clients in 2019. The list of media placements was long and influential.

In the fourth quarter, MACIAS PR secured stories for their clients with national TV, newspaper and online publications, including Forbes, CNN, CBS News, NewsWeek and MSN. The firm also placed targeted local TV segments with Channel 19 in Alabama, Channel 4 in New York and PIX 11 in New York.

The third quarter was even bigger for MACIAS PR. The public relations agency secured stories with Newsweek, Forbes, New York Times, Washington Post, People en Espanol, Channel 11 in New York, NBC in New York, News 12 in New York City, Cheddar and others.

Media Campaign Highlights $58 Million Fundraising Round

In the second quarter, MACIAS PR launched a fundraising campaign for a digital health client. The fundraising announcement highlighted a $58 million fundraising round that was covered by more than 30 news publications, including TechCrunch, AlleyWatch, Entrepreneur, MobiHealthNews, Axios, and Fortune.

MACIAS PR kicked off 2019 with a TV segment with the top-rated morning show, the NBC Today Show. The national TV segment showcased the world’s first smart belt, reaching more than 1.4 million viewers across the country. MACIAS PR also secured media placements with Entrepreneur, USA Today, and Forbes in the first quarter in 2019.

MACIAS PR Named 2019 Strategic PR Firm of the Year

The coverage in 2019 led to MACIAS PR getting named the Strategic PR Firm of the Year by marketing and industry peers. The ACQ5 Awards recognizes industry leaders based on their expertise and innovation.

“MACIAS PR might be a boutique public relations agency in New York, but I’ll put our media results, strategy and deliverables up against the biggest PR firms in this country,” said Macias. “At the root, MACIAS PR is an entrepreneur’s agency. We continue to look at the media, business and messaging through the lense of an entrepreneur and that helps our team deliver better results at a faster pace.”

Mark Macias Named to Forbes Business Council

That entrepreneurial approach was recognized by the Forbes Business Council, which named Mark Macias to their board in December 2019. Macias was vetted and selected by a review committee based on the depth and diversity of his experience as a journalist, author, entrepreneur and media strategist.

Each Forbes Business Council member must have demonstrated a successful business track record and industry leadership, as well as personal and professional achievements and honors, for their inclusion.

MACIAS PR Launches Scientific Political Polling Services

MACIAS PR also launched a new scientific polling service in 2019. The polls come with margin of errors as small as +/-3 percent, or larger based on the client’s budget.

Macias says these polls provide data-driven political insight on voters’ sentiment and ignite new opportunities to position candidates into the news cycle.

“We craft our polls with the news agenda in mind, making sure the poll results lead to new insight on voter sentiment,” said Macias. “In the past, these political polls with margin of errors were only available to incumbents or heavily funded campaigns, but that’s changing. We’ve invested in technology and formed partnerships that allow us to run the same scientific polls on the same platforms as presidential pollsters.”

About MACIAS PR

The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed.

Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent media contributor with CNBC, Forbes and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

Companies interested in receiving a PR estimate can click here to get an online proposal.

Founder of MACIAS PR – Mark Macias – Named to the Forbes Business Council

​Forbes Business Council – an invitation-only organization for successful business leaders and entrepreneurs – has announced Mark Macias – founder of MACIAS PR – has been named to the Council.

Macias was vetted and selected by a review committee based on the depth and diversity of his experience as a journalist, author, entrepreneur and media strategist. The committee evaluates each member’s business track record and demonstrated industry leadership, as well as personal and professional achievements and honors.

“We are honored to welcome Mark Macias into the Forbes Business Council,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

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Profile on our Founder – Mark Macias

A popular entrepreneur publication – The Native Society Magazine  – recently profiled the founder of MACIAS PR – Mark Macias. Their editor asked some thoughtful questions on the PR industry, emerging trends and where the firm finds inspiration.

It’s not easy coming up with new story angles on a daily basis, yet MACIAS PR continually does that. It’s one of the reasons why we were just named the 2019 Strategic PR Firm of the Year by marketing peers. It’s the third year in a row that we were honored with it.

Here’s some excerpts from the interview.

Your most difficult moment at the Business? (and what did you learn?)

When I left CBS, let me just say it was not a friendly goodbye. I wrote a book, Beat the Press: Your Guide to Managing the Media, and CBS accused me of revealing insider secrets. It’s a long story, but when I left CBS, I didn’t have a golden parachute. But I did have a laptop, invaluable experience with the media, and a stronger desire to succeed. I was still hungry even after careers with NBC and CBS in high profile roles. That energy took me through those poor times when I was eating cold pizza and freezing in my apartment because the heating was so expensive. But I plowed through – and I learned that if you are talented and work hard, you will succeed over time if you combine that with perseverance.

Career advice to those in your industry?

I had a call this morning with a former TV reporter who is leaving the industry. He’s thinking about transitioning to PR. I said – it’s tough. It’s tough going from network TV to local TV because the pace is so much faster. Many TV producers find it difficult to transition from network to local TV because of the pace and daily grind. It’s similar with PR and agency work. You are constantly pushing a client to the media, selling a reporter, speaking with new potential clients, assuring current clients. It’s emotional, but I think if you genuinely love people, you will love the connection that comes with PR.

You can read more of this interview with Mark Macias by clicking here. Want to see how this experience inside the media can help your business grow? Click here to get a PR estimate or click on the green button at the bottom to schedule a call with Mark.

MACIAS PR Named 2019 Strategic PR Firm of the Year

​The ACQ5 Global Awards has announced the top tech and healthcare public relations firm, MACIAS PR, has been named the 2019 Strategic PR Firm of the Year by marketing and industry peers.

The global award is based on an independent analysis of marketing and industry professionals who evaluate media deliverables, expertise and innovation in public relations and digital marketing.

In 2019, MACIAS PR led media and branding campaigns for clients in digital health, technology, biotech, politics, e-commerce and the nonprofit sectors. Those media campaigns led to prominent features for their clients with the NBC Today Show, Washington Post, USA Today, ABC News, Wired, TechCrunch, People Magazine, CNN, New York Times, Politico and others.

This is the third year in a row that MACIAS PR was recognized by the ACQ5 Global Awards. In 2017 and 2016,  Finance Monthly also named MACIAS PR the Financial PR Firm of the Year and the PR Consultant Firm of the Year in 2015.

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MACIAS PR – 10 Year Anniversary Getting Clients on the News

The tech and healthcare public relations firm, MACIAS PR, is celebrating 10 years of business, growing from a boot-strapped agency into an award-winning full-service public relations firm.

Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, politics and the nonprofit sectors. Their clients have ranged from boot-strapped startups with no messaging in place to established companies with international brand recognition.

In 2015, MACIAS PR won its first industry award when Finance Monthly named MACIAS PR the PR Consultant Firm of the Year; In 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year based on the firm’s media deliverables and expertise; And in 2017 and 2018, marketing peers named MACIAS PR the Strategic PR Firm of the Year, awarding it the ACQ5 Global Award in public relations.

The founder, Mark Macias, started the firm after an extensive career with NBC, CBS, American Journal, KTVK and The Arizona Republic. He was Executive Producer with NBC, Senior Producer with CBS in New York, and Investigative Producer with the nationally syndicated TV program, American Journal. Macias started his journalism career with the Arizona Republic and KTVK-TV 3 in Phoenix. He’s also the author of the business book, Beat the Press: Your Guide to Managing the Media, and a contributor with CNBC.

“Potential clients and competitors always try to figure out how we succeed on such a large scale,” said Macias. “Journalism is at the root of our strategy. Our firm continues to dig deeper, searching for the best angles to position our clients in the news. We won’t promote fluff or engage in hyperbole. Instead, we look at the timely news cycle and find ways to position our clients in it.”

Macias credits that editorial approach with helping his firm secure prominent media placements with the NBC Today Show, Good Morning America, USA Today, Wall Street Journal, CNBC, New York Times, Bloomberg and others.

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Paid Sponsored Posts – Are they worth it?

There’s a digital marketing trend taking place that involves sponsored posts.

More brands are buying sponsored stories or posts with targeted news outlets, like Men’s Health, hoping to give the allusion that the media is writing about them.

On the surface, the intent is to fool consumers into believing the publication is endorsing your product or service with a favorable story. But does it work?

First off, a sponsored post, also known as a promoted post or promoted story is essentially an advertisement. There is no independent journalist writing the story from an objective perspective. Instead, the company approves the story copy and message.

But how good is a story – sponsored or not – if no one sees it?

Sponsored Posts are not Discoverable

If you dig deeper with sponsored posts, you will see they don’t appear anywhere near the pages where consumers browse. Sponsored posts are published in different news sections that are usually not discoverable. In simple terms, the story is not on the home page, or news sections where consumers are exploring and reading. Sponsored stories are buried with other unread content.

Yes, sponsored posts are discoverable by Google, but think about it: If a consumer is Googling your product or service, they already know about your brand. What good is a sponsored post if it’s buried in a section that consumers don’t see?

Compare this in contrast to earned media where the story does appear on the home page and is very visible to consumers. A news feature written by a journalist is  placed in a high-traffic section that consumers will see. It also doesn’t come with a transparency clause that tells consumers you paid for the placement.

Most news publications clearly state that the content is sponsored – like the above sponsored post with Men’s Health demonstrates.

How do Sponsored Posts compare to Earned Media?

But probably the strongest argument against buying sponsored posts boils down to budget – and how well it works for you. All sponsored posts are removed when an advertising budget ends. That doesn’t happen with earned media. Real news stories stay up – long after your PR campaign ends. The dollar cost average decreases over time, making your PR campaign more affordable than any sponsored post.

Digital trends come and go. Content marketing is not new and these sponsored posts will continue to grow in saturation as newsrooms shrink in size. Unfortunately, it’s unlikely your brand will grow with this trend, especially after your advertising budget ends and you have nothing left to show for it.

That’s right – when your content marketing budget is over – say goodbye to those stories and any marketing budget you placed to get them.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How B2B PR Firms can Develop Quality Business Leads

Many B2B businesses wrongly believe that PR is just for consumer-facing products. It’s not. An effective public relations campaign can help your business develop quality leads and at a fraction of the cost.

The best PR agencies develop strategies that are aligned with your goals. MACIAS PR has launched and executed several B2B media campaigns that introduced a product and services to targeted enterprises.

A recent campaign helped introduce a digital health service to HR professionals. The article educated HR professionals on how a government-supported wellness program could lower their healthcare costs. The story also explained how the program could help employees become healthier and boost morale with the program. And for those HR professionals who didn’t know about the program, the article explained how it works and how to participate in the program via our client.

The article, which you can read  by clicking here, introduced this B2B company to more than 240,000 Human Resource professionals, according to their website. That’s more effective than sending out 200,000 emails to potential clients. The publication did the selling for this client.

PR as a Marketing Strategy in B2B Sectors

Business frequently turns to advertising for marketing initiatives. Yes, advertisements can reach your targeted customers but so can PR. Content is still king in the media and if your business has a good story to sell, the best PR firms will be able to get you exposure.

You can also work with your PR firm to align the message and outlet so it fits with your brand. HR Advisor was a perfect match for this client because its readers are potential customers of this program.

The legitimacy of the publication also gives readers a feeling of trust. HR Advisor has been around for more than 30 years and serves more than 90 percent of the Fortune 500. So the next time you are analyzing your ad buy budget for trade publications, ask yourself: do you pick up the publication for the ads or the content?

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How to Measure an Effective PR Campaign

By Mark Macias

How do you measure the performance of an effective PR firm? It’s a question I hear a lot from potential clients. There are several traditional ways to evaluate the performance of your PR agency, and you can read more on that with this blog on How to Measure the ROI of PR. If you’re short on time, the CliffsNotes are below:

  • Number of Media Placements
  • Demographics and Reader base for those Media Outlets
  • Increased Credibility, which Helps Close Sales;
  • Actual Sales, which can be measured through links published in news stories or through Analytics.
  • Improved SEO – since search engines use news stories and blogger stories to measure the value of a website.

But there is another way to measure the ROI of PR that is frequently overlooked. It’s more difficult to quantify than any Google Analytics Report but according to researchers out of Motista – a consumer intelligence analytics firm – it’s actually more persuasive and leads to higher revenue for brands. This is where the art of PR contrasts with the science of data.

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