Can you sell a story in 30 Seconds?

By Mark Macias

Before I launched this PR firm in 2009, I lived inside morning news meetings at both the local and national level. It’s the place where stories are killed or made – in a matter of minutes.

At the Arizona Republic and the local TV station, Channel 3, we had to pitch story ideas in front of editors, producers and other reporters. In New York, I pitched stories for a nationally syndicated TV program, American Journal. I also approved story ideas as the Executive Producer for Special Projects with NBC.

I don’t want to bore you with my journalism background. (You can read more of my background on LinkedIn).

Here’s why that experience inside the newsroom matters: you only have seconds to pitch a story and that background is the center-point of MACIAS PR.

As the above video demonstrates, if you can’t identify the narrative, communicate the story and angle within 30 seconds, your PR firms in tech and healthcare won’t succeed.

Before anyone on our team pitches a reporter, we practice and perfect our pitch. To outsiders, that might seem a bit childish or even less productive. It’s not.

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MACIAS PR – Why We Deliver Better Results

                               

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries, detailing these campaigns.

Our clients always work with an experienced media strategist. We don’t pawn you off to a junior account executive. And as a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused.

PR Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year from 2017-2020. As part of the selection process, marketing and PR professionals reviewed media campaigns promoted by our agency.

Finance Monthly also named MACIAS PR the 2015-2017 Financial PR Firm of the Year. And in 2021, City & State Magazine named our founder a Top 50 Political PR Power player in New York.

MACIAS PR has run B2B and B2C media and branding campaigns in healthcare, tech startups, financial services, asset management, nonprofits and service sector industries. We’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, CNN and others. (Here’s a closer look at our Annual Report ). We have case studies for all of these industries, backing up our consistent track record.

Message Mark at the bottom of this screen (green button on the right) if you would like to schedule a call. You can also get a free PR estimate by clicking here.

Forbes Analysis – Do Press Releases Lead to Media Coverage?

If you do any research on the different PR newswires, it’s very easy to believe that their distribution lists will lead to coverage. Unfortunately, that’s a bit misleading from my perspective from inside the media.

Yes, many of these news organizations will publish your press release, but it’s less likely people will find it. In addition, Google is picking up fewer of these press releases.

I wrote a story in Forbes that was published today – Do press releases lead to media coverage? You can read the story to get a deeper assessment on when press releases are more effective. Here’s a shorter version of that content to help you understand when press releases can work.

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MACIAS PR Releases 2020 Annual Media Report

The top tech and healthcare PR agency — MACIAS PR— has released its annual media report, detailing the coverage secured in 2020. The list of prominent media includes Forbes, TechCrunch, CNBC, San Francisco Chronicle, Business Insider, New York Times, Politico.

MACIAS PR also secured targeted TV segments with CBS News, Fox News in Detroit, NBC Los Angeles, ABC Washington, News 12 in New York, NY 1 and NJ TV.

“It was a great year for our clients. We got their stories told with some of the most influential publications in 2020, even with the pandemic dominating the news,” said Mark Macias, founder of MACIAS PR. “As we look ahead, our media strategy and creative approach will continue to expand as we keep talking to reporters and producers.”

Marketing peers also named MACIAS PR the 2020 Strategic PR Firm of the Year. The ACQ5 Awards recognized MACIAS PR as an industry leader based on expertise, media deliverables and innovation. Macias also became a PR and branding contributor for Forbes and Entrepreneur Magazine in 2020.

Companies interested in receiving a free PR quote can click here to get an estimate and proposal.

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Forbes Editorial – 3 Tactics for Standing out from Noise

By Mark Macias

It’s never easy standing out from the noise in a cluttered space, but if you’re going to survive as a startup, you have to figure out this formula fast. Otherwise, your business, product or new technology might never have a chance to catch on with the masses.

I recently wrote an editorial for Forbes –Three Tactics For Standing Out From The Startup Noise. You can click on that link to read but here is abridged version of that article if you’re struggling to stand out as a startup.

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How to Maintain Your Leadership Position – Forbes Editorial

By Mark Macias

I recently wrote a story for Forbes on how to maintain your leadership in business. Your business might be in front now, but any event or disruptor can change your position quickly.

My editorial contains three mantras for maintaining your leadership position.  The insight is based on my time working closely with industry leaders, as well startups striving to become leaders in their space. You can read more of my thought leadership in Forbes by clicking here.

Disruption doesn’t happen overnight.

There’s a cliche in business that disruption can happen overnight. I don’t see it that way. Yes, a new technology can disrupt a business model after it’s introduced and adopted, but that doesn’t take into account the lead-up to developing the technology and time for market penetration. This is why I don’t suggest looking at your competitors when it comes to identifying potential threats to your leadership position. Instead, look toward the hungry startups that are underground right now.

Don’t have a backup plan to failing.

In business, we always need a back-up plan to our back-up plan. It’s a fact of life. But that’s different from having a backup plan to closing the doors for good. Most budding entrepreneurs confront this at some time in their life. I, too, did it in the early years of this PR firm. From my perspective, creativity and ingenuity helped my firm develop (what I believe) is a more efficient and effective business model for PR. I knew there was no backup plan to closing the doors.

Make sure you and your team are happy and healthy.

The entrepreneurial life can be lonely and exhausting. It’s not easy to prioritize your wellness and stay smiling when you’re seeing a spreadsheet that shows red.

I’ve also noticed how these entrepreneurs considered their health and well-being a priority. That’s not always easy when you’re living on the road or working late. Yet somehow, every one of these entrepreneurs found the will and the time to stay healthy and even motivate others.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.

Creative Tactics that Andy Warhol applied in Publicity

By Mark Macias

My first article in Forbes was published last week, and I think it gives you great insight on my firm’s approach and strategy to business.

Andy Warhol might have been a great artist, but he was also a brilliant publicist at the root. He knew how to sell concepts and create buzz with the media. Even more impressive, Warhol did this at a time before we had the tech platforms that we have today. There was no Instagram or Twitter to share his story.

In my Forbes story, I break down four publicity tactics that Warhol used to generate coverage. It’s an approach that MACIAS PR uses today. You can read the story here, but here are the four takeaways I reveal in this story.

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Best PR Quotes for your Business

by Mark Macias

I honestly believe MACIAS PR is an incubator for ideas. Our team is constantly writing, pitching, researching and brainstorming over new ideas. Along the way, popular quotes get thrown out.

An intern put together and framed some of the top quotes she heard in our office in 2019. Most of these quotes are insider jokes, but there are a few quotes that are tactical to our agency. Here’s a closer look at the top quotes that are aligned with our firm’s strategy.

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Boutique PR Firms vs Global PR Firms – Which Agencies are Best

MACIAS PR might be a boutique PR firm in New York, but our reach and experience is vast. We’ve launched and led publicity, media and branding campaigns for healthcare organizations, digital health companies, tech startups and nonprofits.

Despite the diversity of those industries, MACIAS PR continually secures publicity for our clients with the most influential news publications. In fact, in this month alone, our team has secured prominent news stories for our clients in Teen Vogue, Digital Journal, WDIV Local 4, Model D and MobiHealthNews.

But we don’t just measure our success in the amount of stories we secure. We also have client case studies in several industries available upon request to prove it, too.

As a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused. We will put our track record up against the biggest PR agencies any day of the week – and we have the awards to back us up. This is what makes us truly unlike any other PR firm in the industry. 

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PR Strategy – Finding Your Target Audience for Publicity 

One-size doesn’t fit-all when it comes to PR. The best PR firms create media campaigns that are customized to reach your desired audience or client. This approach is effective with every industry – digital health, technology, financial and even politics.

MACIAS PR recently secured a story on our Congressional client in Teen Vogue. The campaign wasn’t trying to reach Republicans and Democrats across the entire US. Instead, our approach and strategy narrowed the message to reach voters who would have the biggest effect on the campaign.

In the case of our Congressional client, she needed to reach Millennial voters, which is why we reached out to one of the largest Millennial readerships in the US  – Teen Vogue  – which reaches more 4 million readers every month.

Our media placement with Teen Vogue is just one example of how our team works to secure targeted press coverage for our clients.

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