MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

As a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused. We will put our track record up against the biggest PR agencies any day of the week. Over the last two months alone, we’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, NPR, CNN, local TV and influential online Millennial publications, like Cheddar. (View our most recent Q3 report by clicking here).

                               

PR and Industry Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year for three years in a row – 2017, 2018 and 2019. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Profile on our Founder – Mark Macias

A popular entrepreneur publication – The Native Society Magazine  – recently profiled the founder of MACIAS PR – Mark Macias. Their editor asked some thoughtful questions on the PR industry, emerging trends and where the firm finds inspiration.

It’s not easy coming up with new story angles on a daily basis, yet MACIAS PR continually does that. It’s one of the reasons why we were just named the 2019 Strategic PR Firm of the Year by marketing peers. It’s the third year in a row that we were honored with it.

Here’s some excerpts from the interview.

Your most difficult moment at the Business? (and what did you learn?)

When I left CBS, let me just say it was not a friendly goodbye. I wrote a book, Beat the Press: Your Guide to Managing the Media, and CBS accused me of revealing insider secrets. It’s a long story, but when I left CBS, I didn’t have a golden parachute. But I did have a laptop, invaluable experience with the media, and a stronger desire to succeed. I was still hungry even after careers with NBC and CBS in high profile roles. That energy took me through those poor times when I was eating cold pizza and freezing in my apartment because the heating was so expensive. But I plowed through – and I learned that if you are talented and work hard, you will succeed over time if you combine that with perseverance.

Career advice to those in your industry?

I had a call this morning with a former TV reporter who is leaving the industry. He’s thinking about transitioning to PR. I said – it’s tough. It’s tough going from network TV to local TV because the pace is so much faster. Many TV producers find it difficult to transition from network to local TV because of the pace and daily grind. It’s similar with PR and agency work. You are constantly pushing a client to the media, selling a reporter, speaking with new potential clients, assuring current clients. It’s emotional, but I think if you genuinely love people, you will love the connection that comes with PR.

You can read more of this interview with Mark Macias by clicking here. Want to see how this experience inside the media can help your business grow? Click here to get a PR estimate or click on the green button at the bottom to schedule a call with Mark.

MACIAS PR Named 2019 Strategic PR Firm of the Year

​The ACQ5 Global Awards has announced the top tech and healthcare public relations firm, MACIAS PR, has been named the 2019 Strategic PR Firm of the Year by marketing and industry peers.

The global award is based on an independent analysis of marketing and industry professionals who evaluate media deliverables, expertise and innovation in public relations and digital marketing.

In 2019, MACIAS PR led media and branding campaigns for clients in digital health, technology, biotech, politics, e-commerce and the nonprofit sectors. Those media campaigns led to prominent features for their clients with the NBC Today Show, Washington Post, USA Today, ABC News, Wired, TechCrunch, People Magazine, CNN, New York Times, Politico and others.

This is the third year in a row that MACIAS PR was recognized by the ACQ5 Global Awards. In 2017 and 2016,  Finance Monthly also named MACIAS PR the Financial PR Firm of the Year and the PR Consultant Firm of the Year in 2015.

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What is Public Relations? FAQ on how PR Works

What is public relations? It’s one of the most popular questions we continually hear from business owners when we talk shop.

Public relations is one of the most efficient and strategic ways to get your story in front of customers. It introduces your story, product and service directly to potential clients via the media. It’s also more affordable than advertising.

How is PR different from Advertising?

Public relations is not advertising. You can’t buy a news story with the media. Yes, you can buy “sponsored” posts with the media, but that’s really just a commercial put in words. More important, when your advertising budget is over, say goodbye to your “sponsored” post. However, with PR, your story stays on the media website long after your PR budget is over.

PR can also help improve your brand in the media. PR specialists are frequently the front line of defense against crises linked to legal problems, technical difficulties and perhaps even natural disasters. Public relations involves a wide selection of tactics and strategies. So how is MACIAS PR better than other PR firms?

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What is Public Relations? Does your business need PR?

By Annalee Tacuri

What is PR? It’s a simple question that many business owners ask MACIAS PR in conversations. In short, Public Relations introduces your brand or story directly to consumers through a third source. The media is one of the most popular platforms used in PR. Unlike advertising, public relations doesn’t buy media placements. The PR firm places your story in the media.

How is PR different from advertising?

  • Credibility: When commercials appear, you just want them to be over and return back to what you were watching. Consumers don’t trust ads, because the ads are trying to sell you a product. However, a TV segment brings more credibility to your product or service since it’s coming from the media.
  • Target Audience: Ads focus on targeting potential customers. PR can also target your desired customer by placing stories in the desired media outlet. But unlike advertising, PR continues working for your business long after the budget is over. With advertising, your ads are immediately pulled when your budget runs out.
  • Goals: Public Relations builds brand awareness through influential media placements. They also build trust with consumers who watch the story on TV or read it in the newspaper.

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Why Strategy is more Important in PR than Media Contacts

By Mark Macias

Potential clients always assume that our media contacts lead to media placements. Just today, I met with a potential client who commented, “you must know a lot of people in the media.”

Yes, we do know a lot of people in the media. In fact, our PR firm is communicating, talking to, pitching and in general discussion with literally hundreds of reporters and producers a week. But guess what – our contacts didn’t lead to the media placements. Our strategy did.

Just like the above photo demonstrates, PR is a game that is won by strategy. You don’t win the game of chess by force or seduction. You win the game of chess through out-thinking, out-maneuvering and out-strategizing your opponent. It’s a critical factor behind the success of MACIAS PR.

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5 PR Tips for Networking Events – Art of Small Talk

By Mark Macias

A few years ago, I wrote an article for Entrepreneur Magazine that detailed how you can apply PR to networking events. (You can read article here).

Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.

Here’s a quick rundown on how to apply PR skills to any networking event, making the art of small talk easier for business.

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PR Question – Who are the best Media Contacts for PR

                                    

By Mark Macias

There is a general belief among publicists that a solid media Rolodex will get your client in the news. Even business owners are buying into this theory. Potential clients frequently ask me which reporters I know in “tech” or “political” or “fashion” — you name it.

They seem to believe that a friend or “contact” at the right paper or TV station will get their business in the news, but is it true?

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The Power of Local TV – Driving Targeted Leads and Exposure

Local TV is still by far one of the most targeted ways to get your story in front of consumers. It is especially effective when you want to sell a product or service to a community.

A recent report from Nielsen found consumers spend an average 4.3 billion minutes watching content on their laptop, tablet, phones and TV. And when it comes to consuming information on the community, those viewers turn to their local news.

MACIAS PR recently ran a campaign in Baltimore for a nonprofit that needed to raise awareness for their community programs. The nonprofit wanted people in the community to learn about their free tech work training programs that could help them launch a career in tech.

This TV segment, which you can see above, was far more effective than any 30-second commercial. The segment told the story through an actual student, which was much more persuasive and emotional than any canned commercial message.

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When are the best times to pitch TV reporters and producers

By Mark Macias

TV and newspaper reporters face different deadlines, which means one size does not fit all when it comes to pitching. The best PR firms understand the best times to approach journalists. And it’s not as obvious as you think. This is one of the many insider tactics MACIAS PR applies when getting our story ideas in front of reporters.

A journalist’s deadline varies by beat and city but generally speaking, every TV reporter — that files a daily story —  is under deadline three hours before the newscast.

Many publicists know the unwritten rule is to never pitch a story during a newscast, but that’s not always the case. There are times when it is not only appropriate but strategic to pitch during a newscast.

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