MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

                                     

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Why Strategy is more Important in PR than Media Contacts

By Mark Macias

Potential clients always assume that our media contacts lead to media placements. Just today, I met with a potential client who commented, “you must know a lot of people in the media.”

Yes, we do know a lot of people in the media. In fact, our PR firm is communicating, talking to, pitching and in general discussion with literally hundreds of reporters and producers a week. But guess what – our contacts didn’t lead to the media placements. Our strategy did.

Just like the above photo demonstrates, PR is a game that is won by strategy. You don’t win the game of chess by force or seduction. You win the game of chess through out-thinking, out-maneuvering and out-strategizing your opponent. It’s a critical factor behind the success of MACIAS PR.

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5 PR Tips for Networking Events – Art of Small Talk

By Mark Macias

A few years ago, I wrote an article for Entrepreneur Magazine that detailed how you can apply PR to networking events. (You can read article here).

Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.

Here’s a quick rundown on how to apply PR skills to any networking event, making the art of small talk easier for business.

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PR Question – Who are the best Media Contacts for PR

                                    

By Mark Macias

There is a general belief among publicists that a solid media Rolodex will get your client in the news. Even business owners are buying into this theory. Potential clients frequently ask me which reporters I know in “tech” or “political” or “fashion” — you name it.

They seem to believe that a friend or “contact” at the right paper or TV station will get their business in the news, but is it true?

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The Power of Local TV – Driving Targeted Leads and Exposure

Local TV is still by far one of the most targeted ways to get your story in front of consumers. It is especially effective when you want to sell a product or service to a community.

A recent report from Nielsen found consumers spend an average 4.3 billion minutes watching content on their laptop, tablet, phones and TV. And when it comes to consuming information on the community, those viewers turn to their local news.

MACIAS PR recently ran a campaign in Baltimore for a nonprofit that needed to raise awareness for their community programs. The nonprofit wanted people in the community to learn about their free tech work training programs that could help them launch a career in tech.

This TV segment, which you can see above, was far more effective than any 30-second commercial. The segment told the story through an actual student, which was much more persuasive and emotional than any canned commercial message.

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When are the best times to pitch TV reporters and producers

By Mark Macias

TV and newspaper reporters face different deadlines, which means one size does not fit all when it comes to pitching. The best PR firms understand the best times to approach journalists. And it’s not as obvious as you think. This is one of the many insider tactics MACIAS PR applies when getting our story ideas in front of reporters.

A journalist’s deadline varies by beat and city but generally speaking, every TV reporter — that files a daily story —  is under deadline three hours before the newscast.

Many publicists know the unwritten rule is to never pitch a story during a newscast, but that’s not always the case. There are times when it is not only appropriate but strategic to pitch during a newscast.

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PR Newswire – Worth the Money?

By Mark Macias

Clients are always asking me what I think of press releases posted on the PR newswires.

“Why can’t we just write a press release and post it on PRWeb or PRNewsWires? It gets picked up by everyone.” They say.

It seems simple enough on the surface.

PRWeb writes on their home page, “Generate Buzz Online… Forever. Your news lives on the web forever, earning you new business time and time again.”

PRNewswire makes an even bolder claim on their website: “PR Newswire is the authoritative source of news and information for leading global media organizations…. We distribute to more than 200,000 media points and 8,000 websites, offering the most ways to reach your audience online and off.”

So will paid press releases on these PR newswire distribution outlets generate buzz for your business? It depends on what kind of buzz you are looking for and what the announcement is you will be posting.

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MACIAS PR – Media Report Q1 2019

NEW YORK, April 4, 2019 (Newswire.com) – The top tech and healthcare PR firm — MACIAS PR — has released its first quarter publicity report, detailing the media coverage it secured for clients from January to March 2019.

In January, MACIAS PR secured a TV segment with the top-rated morning show, the NBC Today Show, the showcased the world’s first smart belt, reaching more than 1.4 million viewers across the country. Over the course of the media campaign, MACIAS PR also secured publicity for the health tech client on EntrepreneurUSA Today, Forbes and others.

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Discover your PR Gimmick – Best PR Practices

Everyone needs a gimmick, especially in New York City.

If you want to stand out at a cocktail party or crowded lounge, you need something to push you above the crowd. Some people call that personality; others call it charisma. I call it a gimmick.

It’s no different with branding a product, business, or service. You need to discover what your gimmick is to get noticed, regardless of what you are selling.

Now before the critics start mincing words and breaking down my statement with comments like, “That is shallow,” or “Execution beats style,” or “Hype loses to substance,” ……yeah, yeah, yeah, I get it.

And I agree with you.

But let’s take off that analytical, argumentative cap for a second and discuss this idea in the gray world we live in today.

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Do I need PR or SEO? This assessment will help you.

By Mark Macias

There’s a lot confusion around PR and SEO. I hear it frequently from both clients and potential clients, as they co-mingle these two terms.

PR and SEO might seem similar on the surface but their approach requires a different strategy and execution. Both have different objectives, and that end-game requires a different pregame.

Let’s start with SEO. Google doesn’t reveal much about its search algorithm but they have revealed publicly that content plays a pivotal role in search ranking. Quality content gets a higher ranking with Google, moving you up to the first page. How you market that content also influences your ranking.

How do Media Placements help with SEO?

Media placements are another factor that influence SEO. Google places a higher value on websites that are mentioned in the news. For example, if your business is featured in the New York Post as the best law firm, Google’s algorithm will rightfully assume that your business has more credibility than a law firm that wasn’t mentioned. So in simple terms, the more media outlets that write about your business, the more credibility and higher ranking Google will provide.

One of the biggest misnomers with SEO is that you need a back-link to benefit from a news story. That’s actually a major misconception. Google changed the game after they realized SEO firms were cheating the game and buying back-links. And several years ago, Google even filed a patent that allows it to rank sites without the use of a back-link. In simple terms, if a news site doesn’t include a back-link to your website, your business still benefits with the ranking.

Do Press Releases help with SEO or Media Placements?

Reporters and journalists are smart. They don’t want to read an advertisement. They are looking for the news editorial value, which is completely juxtaposed to content marketing. If you’re trying to get news coverage from a press release, you should be thinking of the news editorial value first. If you want to improve your search ranking with a press release, you do the opposite and prioritize the most important keywords.

The best PR firms will leverage the news cycle by positioning the client into the news cycle – around an editorial angle, not a marketing angle. This is a crucial strategy that MACIAS PR applies to all of our campaigns.

Of course, this is a very high-level view of SEO, but it does provide best practices to improving your search ranking out of the gate. There are of course other tactics, strategies and approaches that apply to both PR and SEO.

Who is the best publicist in the world?

For example, if you type into Google: “who is the best publicist in the world?” – you should see a description about about Mark Macias. Now that involves a tactic that is neither SEO nor PR.

Want to see how we can apply these approaches to your business? Click on the green button at the bottom and message me.

We can also give you a PR estimate if you click here.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a frequent contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.