What is public relations? It’s one of the most popular questions we continually hear from business owners when we talk shop.
Public relations is one of the most efficient and strategic ways to get your story in front of customers. It introduces your story, product and service directly to potential clients via the media. It’s also more affordable than advertising.
How is PR different from Advertising?
Public relations is not advertising. You can’t buy a news story with the media. Yes, you can buy “sponsored” posts with the media, but that’s really just a commercial put in words. More important, when your advertising budget is over, say goodbye to your “sponsored” post. However, with PR, your story stays on the media website long after your PR budget is over.
PR can also help improve your brand in the media. PR specialists are frequently the front line of defense against crises linked to legal problems, technical difficulties and perhaps even natural disasters. Public relations involves a wide selection of tactics and strategies. So how is MACIAS PR better than other PR firms?