Art of Small Talk – How PR Helps with People Skills

PR helps build your business, but on a personal level, it can also make you a better communicator and sales person.

A few years ago, I worked with the founder of a hedge fund who wasn’t the best communicator with the media. He made a lot of mistakes when speaking with reporters.

But after a few months, I noticed his delivery got better. He also confided in me that his sales pitches got better. Our media training helped him learn how to better communicate with investors.

You can read more about media training here, but here are 5 Ways PR can help you communicate better in person. I originally wrote this editorial for Entrepreneur Magazine. Here’s a shortened version of that article, highlighting how PR skills can help with in-person social events.

Continue reading “Art of Small Talk – How PR Helps with People Skills”

Entrepreneur Magazine – Are You a Good Candidate for PR?

Not every business is a good candidate for PR. And if you reach out to the PR firm at the wrong time, there’s a good chance that they won’t tell you that you’re wasting money on PR.

Big shocker, especially since I own a PR firm but it’s the honest truth.

I recently wrote a story for Entrepreneur Magazine that detailed which types of businesses are wasting their money on PR. You can read that editorial here.

But if you’re short on time, here’s an abridged version of the advice I shared with their readers.

Continue reading “Entrepreneur Magazine – Are You a Good Candidate for PR?”

Biggest Content Marketing Mistakes

By Mark Macias

Content marketing is critical to search engines. If you’re doing it wrong, you don’t exist to consumers since they won’t see you on searches.

Lately, I’ve been receiving a lot of emails from companies and brands, asking if they can publish their content on MACIAS PR. I suspect they see our great SEO and appearance on the first page of Google, so they want to join our party.

That is not effective content marketing for both the brand and your SEO. Don’t let other companies or brands leverage your blog.

Unless you’re a huge company, like Starbucks, your blog should be devoted solely to your brand. Don’t create clutter or confusion to your readers.

Continue reading “Biggest Content Marketing Mistakes”

Behind the Scenes of PR Agency – What PR is Really Like

It’s not always pretty in PR but like the caption says, we get it done. MACIAS PR is scrappy in our approach, and the end result is pure beauty for our clients.

But don’t take our word for it. Let us show you a few of the media placements we have placed for our clients over the last 2 weeks.

Local TV Media Placements

MACIAS PR has already secured 4 TV segments for our digital health client during the month of February. The TV segments aired in Tampa Bay, Kansas City, Dallas and Houston. Three of those four markets are top 20 media markets.

So how did we do it?

We came up with conversation topics to get our client on the news. In early February, everyone was talking about the Super Bowl. So we created a campaign around the two quarterbacks playing in the game.

Our agency came up with a creative way to measure the nutrition stats of the two quarterbacks to see how it would impact their game. Here’s a look at how the segment ran in Kansas City.

 

It’s important to reach your audience where they are engaged. In the case of Kansas City and Tampa, their fans were engaged with the big game.

 

How to Apologize When the Media is Listening – Forbes Advice

By Mark Macias

Here’s an article that applies to everyone. That’s right – it doesn’t matter if you’re an entrepreneur, leader, follower or even a kid. At some point, you will need to apologize.

But what happens when the apology is amplified by the media?

I recently wrote an article for Forbes answering that question. I break down three tips to help anyone make sure their apology goes the right way. You can read my Forbes article here. If you’re short on time, here’s a shorter version of the key points. Continue reading “How to Apologize When the Media is Listening – Forbes Advice”

Do Contacts Lead to Media Placements?

By Mark Macias

Business owners and entrepreneurs frequently make assumptions with me. They tell me, “you must know a lot of people in the media.”

And yes, I do know journalists, reporters and producers across the US. But honestly, those connections don’t lead to media placements. Yes, sometimes these former colleagues can assist but the friendship never directly leads to a media placement. 

So what does? Stories that are newsworthy.

In business, who you know helps, but when it comes to the media, the rules of the game change.

Want to hear more? Watch the video that goes more in-depth.