Another Crisis Brewing for Elon Musk and Tesla- How to Respond

Posted on January 24, 2024 by Mark Macias

Most people know Elon Musk is controversial but he’s close to igniting a new crisis with one of his most passionate and loyal groups of Tesla followers.

I wrote an article in Forbes a few years ago that detailed warning signs your brand is about to blow up and a crisis is emerging. If ignored, your brand becomes ripe for a crisis. This latest media coverage on Tesla is a clear warning sign to their stock owners who worry about pricing pressures and future EV sales.

Tesla owners are one of the few remaining groups who have stuck alongside Musk even after his divisive tweets, controversial statements and media comments. The media is now beginning to circle around Teslas that can’t charge in the cold, leaving drivers stranded. Chicago media was all over this story last week, calling Tesla charging stations “car graveyards.”

Another article in the global publication, The Express, is taking this communications crisis to a higher level. The story interviewed angry drivers who had to wait in 45-minute lines in Brooklyn and Queens to charge their vehicles because of a charging station shortage.

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City & State Magazine Names Mark Macias to PR Power List

Posted on January 22, 2024 by Mark Macias

USA, January 22, 2024 — The award-winning PR agency, MACIAS PR, has announced that City & State Magazine has named its founder Mark Macias to their 2024 Political PR Power List.

City & State Magazine is a premier multimedia news organization that covers New York local and state politics and policy. Every year, the publication recognizes and ranks the top PR agencies and publicists based on the firm’s size, reputation, clients and impact on the New York state political sphere.

In the words from their article, “What unites them is that they all are consummate PR pros.”

Macias is a former Executive Producer with NBC and Senior Producer with CBS in New York. He founded the agency in 2009 after a successful journalism career at the local and national levels.

“There are many larger PR agencies on this list, but that’s not who we aim to be,” said Macias. “We have no desire to become the biggest agency with the largest client roster. We just want to be the best PR agency, develop long-term relationships with our clients and deliver consistent results with the media.”

MACIAS PR has led media and branding campaigns for clients across tech, politics, health and nonprofit industries. But places a larger emphasis on health care. Noom, Meru Health, Lifesum, WellRx, Columbia University Medical Center, Burke Hospital and Kilo Health are just a few of their more prominent health tech clients.

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Client Case Study – Member of Congress

Posted on January 21, 2024 by Mark Macias

MACIAS PR has led media campaigns for Congressional challengers across Washington, Illinois, Arizona, California, Maryland and New York. We’ve also worked with members of Congress, including Rep. Norma Torres (CA-35) of Los Angeles.

The media campaign for Rep. Torres required a different approach for media coverage. Our goal was to position the Congresswoman into the news cycle as an influential Latina. I worked closely with the Congresswoman to identify positive stories that would soften and strengthen her image among potential voters. Our agency had to adhere to strict federal election guidelines and work separately from her District offices.

Our Media Strategy and Approach

MACIAS PR focused this entire media campaign around programming and editorial. Media campaigns focused around politicians are frequently more challenging since journalists understand how most candidates are pushing an agenda. We overcame this political challenge by identifying features that distinguished the unique personal experiences of the Congresswoman. MACIAS PR also leveraged her deep understanding of policy for timely news angles that positioned her as a thought leader.

One of those editorials appeared in the Washington Post where Rep. Torres shared political insight on how the Guatemalan election had a direct impact on Americans. This article was shared with the Congressional delegation who accompanied House Speaker Nancy Pelosi and Rep. Norma Torres on their visit to Central America.

This strategy led to prominent news articles, soft features and news segments with local and national TV, local and national radio, newspapers, online news sites and magazines. One influential feature appeared in People Magazine, which profiled her upbringing as an immigrant from Guatemala.

You can see some of those stories by clicking on the case study below. Click here if you’d like to discuss a media strategy for your organization or upcoming campaign. You can also get a PR estimate by clicking here.

MACIAS-PR-client-case-study-in-politics Download

ABOUT MACIAS PR

Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with Entrepreneur, CNBC and Forbes. City & State Magazine named him to their 2024 Political PR Power List in New York.

Client Case Study – Media and Content Campaign for Lending Organization

Posted on January 16, 2024 by Mark Macias

MACIAS PR led the publicity, social media and content marketing for Provident Loan Society from June 2014 to June 2019. Our media strategy introduced their alternative lending services to new and existing clients across the New York metro area.

Over the course of our partnership, MACIAS PR helped grow their customer base among college students, business owners, immigrants and consumers with no credit. Their former CEO and CMO both credited MACIAS PR with increasing their revenue and growing their customer base by 50 percent among Latinos. You can read their testimonials on Linkedin.

Our media campaigns also introduced their services to consumers who speak Spanish and Mandarin via targeted outlets covering those communities.

Targeted Consumer-Facing Media Campaign

MACIAS PR led the entire media campaign from conception to execution. Our team identified stories of interest and reframed them around news stories.

Our media coverage included stories with: CNN, New York Post, ABC 7, FOX5, NY 1, PIX 11, Metro New York, Crain’s Business Magazine, Univision, Inc., Entrepreneur Magazine and others.

Digital Marketing, Social Media and Content Creation

In January 2017, MACIAS PR took over the content marketing for Provident Loan. Our team searched for trending topics on Google and social media, and created content that positioned them into the conversation.

Our approach had an immediate impact on their web traffic, growing it year-over-year from 2017 to 2019. This increased web traffic began showing up in the first month.

You can review the case study by clicking here. Or if you’d like to schedule a call to discuss more, click here.

Marketing-PR-Case-Study-Provident-Loan-Society-of-New-York-copy Download

ABOUT MACIAS PR

Our founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Power Player in New York in 2024 and 2022, while marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year.

Thought Leadership in Forbes – What Houdini Teaches us about Selling

Posted on January 16, 2024 by Mark Macias

One of the most exciting parts of my work is learning from experienced entrepreneurs and CEOs from all walks of life. The proximity to these entrepreneurs has given me a unique opportunity to observe thought leadership up close.

I recently wrote an article in Forbes – What the Great Houdini can Teach Us about Selling. The entire story was inspired by a CEO who was a magician before his career in finance took off. He always shared stories with me on how magic is related to business. We need to captivate the buyer and never reveal our industry secrets, he would say.

I turned that thought leadership into thought leadership for Forbes. Here’s an abridged version of that article.

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MACIAS PR Named Top Political PR Power Player by City & State

Posted on January 9, 2024 by Mark Macias

MACIAS PR is proud to announce that City & State Magazine has named us to their 2024 Political PR Power list. Their recognition ranks the top PR firms in New York based on their leadership team, prominent clients and recent accomplishments.

In the words from their article, “What unites them is that they all are consummate PR pros.”

If you read the City & State article, you will see many larger New York-based PR firms and agencies on their list. MACIAS PR is proud to not be the biggest firm listed. I’ve always told my team, we don’t want to be the biggest; we want to be the best. And our track record proves we are committed to that vision.

MACIAS PR has run many publicity and media campaigns for a diverse group of clients over the years. Clients from across the health care/digital health, tech, political, financial and nonprofit space have turned to us for help with their branding. With all of these clients, we secured top tier media placements that helped elevate their brand.

2023 Client Case Study for Nonprofit Organization

One notable client developed over the last 8 years. In 2016, MACIAS PR started working with a little-known nonprofit organization, NPower. At the time, NPower was primarily a regional organization but by 2023, NPower had expanded across the US and into new states. In 2023 alone, the organization launched new programs in San Antonio, Houston, Dayton and Raleigh-Durham.

Our regional media strategy led to prominent news stories with targeted TV, newspapers and online media outlets. You can see that annual media report below for a closer look at our 2023 deliverables.

If you’re a nonprofit or for profit looking for help elevating your brand, feel free to message us to discuss a customized media strategy. We’re always looking for new partners that have a passion for people.

Nonprofit-Media-Campaign-2023-MACIAS-PR Download

ABOUT MACIAS PR

Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in New York.