MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

As a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused. We will put our track record up against the biggest PR agencies any day of the week. Over the last two months alone, we’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, NPR, CNN, local TV and influential online Millennial publications, like Cheddar. (View our most recent Q3 report by clicking here).

                               

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Digital Tool to Help Congressional Candidates with Publicity

The top tech public relations firm, MACIAS PR, has updated The Publicity App to include interactive features to help politicians improve their chances of getting on the local news.

Political strategist and former journalist, Mark Macias, says The Publicity App will give political candidates a new digital tool to help them identify news angles for local reporters.

Macias, who is a former Executive Producer with NBC and Senior Producer with CBS in New York, originally developed the mobile app for entrepreneurs and small business owners.

“MACIAS PR is working with Democratic candidates across the US, but not every campaign can afford to hire a top political PR firm,” said Macias. “The Publicity App was designed for these smaller campaigns that need help with publicity but don’t know where to begin.”

The Publicity App features six campaign strategies to help politicians who need help raising money or telling their story to the local media. They include:

  • Political Publicity
  • Story Telling
  • Crisis Management
  • Political Fundraising
  • Online and SEO Campaign
  • Event Promotion

The Publicity App is free to download on iOS and Android. It also includes a personalized calculator that gives PR Estimates to political candidates who are curious how much a campaign will cost for their campaign. The Publicity App will deliver a customized PR proposal – complete with cost – after a PR estimate is requested.

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MACIAS PR Releases Q3 Media Report, Detailing Coverage for Clients

​​​​The top tech and healthcare PR firm —​ MACIAS PR — has released its third-quarter publicity report, detailing the media coverage secured by the agency from July to September 2019.

In the third quarter, MACIAS PR secured prominent news placements with Newsweek, Forbes, New York Times, Washington PostPeople en Espanol, Channel 11 in New York, NBC in New York, News 12 in New York City, Cheddar and other news sites.

The founder of the firm, Mark Macias, said this latest media report reinforces how his PR agency delivers faster and better results than other agencies.

“If you go back and look at our Q1 and Q2 reports for 2019 — or previous years — you will see similar results,” said Macias. “Our PR firm consistently delivers solid media placements with the most influential news organizations. This quarter, MACIAS PR had a trifecta with stories in the New York Times, Washington Post and Newsweek for our latest political client.”

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How Public Relations can Help Develop New Business

There’s a popular question we frequently hear from business owners: How can public relations grow my business, and how do I measure it?

A successful PR campaign must be targeted to the right audience for the best results. A public relations campaign that is focused around business development should always target publications that your customers read.

This is one of the strategies that MACIAS PR takes with every campaign. We are driven by results that delivery metrics that your business needs.

One of the first questions we ask potential clients is – what is the purpose of this PR campaign? The answer will help us develop an effective strategy that gets your product or service in front of customers.

So how can PR help you close sales?

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What is Public Relations? FAQ on how PR Works

What is public relations? It’s one of the most popular questions we continually hear from business owners when we talk shop.

Public relations is one of the most efficient and strategic ways to get your story in front of customers. It introduces your story, product and service directly to potential clients via the media. It’s also more affordable than advertising.

How is PR different from Advertising?

Public relations is not advertising. You can’t buy a news story with the media. Yes, you can buy “sponsored” posts with the media, but that’s really just a commercial put in words. More important, when your advertising budget is over, say goodbye to your “sponsored” post. However, with PR, your story stays on the media website long after your PR budget is over.

PR can also help improve your brand in the media. PR specialists are frequently the front line of defense against crises linked to legal problems, technical difficulties and perhaps even natural disasters. Public relations involves a wide selection of tactics and strategies. So how is MACIAS PR better than other PR firms?

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How Top Tech PR Firms Help Reach Targeted Audience

It’s great to have a product or service that is for the masses, but when it comes to the media, your campaign will be more successful if you narrow down the target. The more targeted a media campaign, the better ROI it will bring to your business.

Just recently, we secured a profile story on our Congressional client on People en Español. This wasn’t just any media placement with the Spanish media – it was one that was extremely targeted and strategic on our end.

Our Congressional client wanted to reach the Latinx community so that she could introduce her brand to them. This is why we created a unique profile story on her and reached out to reporters with the largest Spanish readership in the US  – People en Español  – which reaches 7.1 million Latinx readers every month. 

This media placement is a perfect example of how our team works to secure targeted press coverage. We consistently introduce our clients to the public, getting their story told to the consumers they specifically want to reach. 

Even though our stories vary by industry, we never push promotional material to reporters. It’s a critical differentiator that separates MACIAS PR from other PR firms. We only sell the news story that positions our client in the center of it. 

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Why PR Agencies Must Connect the Dots with Every PR Campaign

The best PR firms connect the dots.

Most PR firms like to spray and pray, or blindly send “pitch blasts” to reporters. But these approaches to securing publicity for a client don’t work. Why? Because it’s essentially leaving it up to luck for reporters to write your story. 

It’s like using a shotgun to hit your target, instead of a sniper rifle. That’s why at MACIAS PR, we always uses the right weapon to hit our target.

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MACIAS PR – Our Consistent Track Record with Media Placements

How many PR firms can say they secure stories for their clients every day of the week? Well MACIAS PR can say it.

In the last week, MACIAS PR secured publicity for our clients on local and national TV, as well as in print.

On Monday, PIX 11 in New York City shot a TV segment on our digital health client. That same day, our team also got our political client on CNN.  Two days earlier, WNBC ran a story on our other digital health client. Oh, we can’t forget our nonprofit client who has been with us for more than 2 years. That organization appeared in the largest newspaper in St. Louis.

MACIAS PR in the News

Over the summer, our in-house team built a mobile app for fun that tells New Yorkers where to go for entertainment. News 12 Brooklyn ran a TV segment on our mobile app, Brooklyn Bound. Two different Brooklyn newspapers also published features on the app and interviewed our founder, Mark Macias.

Sometimes, you need to live in the moment and reflect on the good times. This was a good week for MACIAS PR and all of our PR partners who inspire us everyday to look for new ways to get them on the news. Want to see what we can do for you? Message us in the

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

Paid Sponsored Posts – Are they worth it?

There’s a digital marketing trend taking place that involves sponsored posts.

More brands are buying sponsored stories or posts with targeted news outlets, like Men’s Health, hoping to give the allusion that the media is writing about them.

On the surface, the intent is to fool consumers into believing the publication is endorsing your product or service with a favorable story. But does it work?

First off, a sponsored post, also known as a promoted post or promoted story is essentially an advertisement. There is no independent journalist writing the story from an objective perspective. Instead, the company approves the story copy and message.

But how good is a story – sponsored or not – if no one sees it?

Sponsored Posts are not Discoverable

If you dig deeper with sponsored posts, you will see they don’t appear anywhere near the pages where consumers browse. Sponsored posts are published in different news sections that are usually not discoverable. In simple terms, the story is not on the home page, or news sections where consumers are exploring and reading. Sponsored stories are buried with other unread content.

Yes, sponsored posts are discoverable by Google, but think about it: If a consumer is Googling your product or service, they already know about your brand. What good is a sponsored post if it’s buried in a section that consumers don’t see?

Compare this in contrast to earned media where the story does appear on the home page and is very visible to consumers. A news feature written by a journalist is  placed in a high-traffic section that consumers will see. It also doesn’t come with a transparency clause that tells consumers you paid for the placement.

Most news publications clearly state that the content is sponsored – like the above sponsored post with Men’s Health demonstrates.

How do Sponsored Posts compare to Earned Media?

But probably the strongest argument against buying sponsored posts boils down to budget – and how well it works for you. All sponsored posts are removed when an advertising budget ends. That doesn’t happen with earned media. Real news stories stay up – long after your PR campaign ends. The dollar cost average decreases over time, making your PR campaign more affordable than any sponsored post.

Digital trends come and go. Content marketing is not new and these sponsored posts will continue to grow in saturation as newsrooms shrink in size. Unfortunately, it’s unlikely your brand will grow with this trend, especially after your advertising budget ends and you have nothing left to show for it.

That’s right – when your content marketing budget is over – say goodbye to those stories and any marketing budget you placed to get them.

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.

How B2B PR Firms can Develop Quality Business Leads

Many B2B businesses wrongly believe that PR is just for consumer-facing products. It’s not. An effective public relations campaign can help your business develop quality leads and at a fraction of the cost.

The best PR agencies develop strategies that are aligned with your goals. MACIAS PR has launched and executed several B2B media campaigns that introduced a product and services to targeted enterprises.

A recent campaign helped introduce a digital health service to HR professionals. The article educated HR professionals on how a government-supported wellness program could lower their healthcare costs. The story also explained how the program could help employees become healthier and boost morale with the program. And for those HR professionals who didn’t know about the program, the article explained how it works and how to participate in the program via our client.

The article, which you can read  by clicking here, introduced this B2B company to more than 240,000 Human Resource professionals, according to their website. That’s more effective than sending out 200,000 emails to potential clients. The publication did the selling for this client.

PR as a Marketing Strategy in B2B Sectors

Business frequently turns to advertising for marketing initiatives. Yes, advertisements can reach your targeted customers but so can PR. Content is still king in the media and if your business has a good story to sell, the best PR firms will be able to get you exposure.

You can also work with your PR firm to align the message and outlet so it fits with your brand. HR Advisor was a perfect match for this client because its readers are potential customers of this program.

The legitimacy of the publication also gives readers a feeling of trust. HR Advisor has been around for more than 30 years and serves more than 90 percent of the Fortune 500. So the next time you are analyzing your ad buy budget for trade publications, ask yourself: do you pick up the publication for the ads or the content?

Marketing peers named MACIAS PR the 2017 and 2018 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s also a contributor with CNBC and author of the books, Beat the Press: Your Guide to Managing the Media and the Tao of PR.