MACIAS PR – Why We Deliver Better Results

                               

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Agencies based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries, detailing these campaigns.

Our clients always work with an experienced media strategist who knows from the inside how to get stories on the news. We never pawn you off to a junior account executive. And as a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused.

We’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, NPR, CNN, local TV and influential online Millennial publications, like Cheddar. (Here’s a closer look at our 2019 Annual Report that details the media coverage we secured for our clients).

PR and Industry Awards – Earned by MACIAS PR

Marketing peers named MACIAS PR the Strategic PR Firm of the Year for three years in a row – 2017, 2018 and 2019. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Forbes Advice – Approaching Journalists Based on their Experience

By Mark Macias

Before I introduce my clients to a reporter, I always try to research the journalist’s background to get a better idea of their experience. It reveals more insight for my communication style with them.

I recently wrote an editorial for Forbes: How To Approach Reporters Based On Their Experience. It outlines how to approach these different reporters based on their experience. Here’s a condensed version of that thought leadership that was published by Forbes.

Continue reading “Forbes Advice – Approaching Journalists Based on their Experience”

Top Tech and Healthcare PR Agency, MACIAS PR, Releases Q3 Media Report

The top tech and healthcare PR agency — MACIAS PR — has released its Q3 media report, detailing the media coverage it secured for clients from July to September 2020.

In the third quarter, MACIAS PR secured national news stories, several local TV segments and online features that reached some of the biggest news organizations across the globe, including the New York Times, Politico, The Independent, The Hill, San Francisco Chronicle, and the UK Daily Express

In September, MACIAS PR secured a front page story with the New York Times that featured an artist and political activist who is using his art to empower voters. The international newspapers, The Independent and the Daily Express in the UK, also ran several features on the activist who secretly recorded President-elect Trump during a meeting with civil rights leaders in January 2017.

MACIAS PR also secured several TV segments for its digital health and nonprofit clients on NJ TV, Fox 2 Detroit, CBS Baltimore and NBC 4 Washington.

Mark Macias, the founder of the firm, says all of these media placements came during COVID when traditional news stories were harder to place. 

“Much of the media is hyper focused on the upcoming elections and COVID, yet we were able to find creative ways to help our clients stand out,” said Macias. “This media exposure is even more influential for our clients where consumers are constantly searching for updates. This is a captivated consumer during COVID, so news is even more powerful.”

Continue reading “Top Tech and Healthcare PR Agency, MACIAS PR, Releases Q3 Media Report”

Can Artificial Intelligence work with PR? Forbes Editorial

By Mark Macias

A few years ago, a friend and co-founder of  a major retail startup asked me a question over dinner: Why can’t AI be used in PR?

He explained how AI was helping his startup sell products by predicting which products would be best sellers. If AI could help sell shoes and clothes, why couldn’t it work to sell news stories?

That conversation inspired a recent article I wrote for Forbes: Artificial Intelligence in PR: Is it Science Fiction. You can read that story here but if you’re short on time, here are the quick takeaways.

There’s not enough Big Data in PR to Use AI

You need billions of data points for AI to learn, grow and predict over time. But more importantly, you need quality data. If AI uses incomplete or unreliable data, it will never be able to learn and develop.

PR is nowhere near gathering this kind of big data for news coverage. But even if we did have big data on news generation, it wouldn’t have the critical thinking and creative mindset to create new enterprise stories from scratch. More important, this data would likely be outdated every 24 hours, meaning billions of new data points would need to be created from scratch every day.

Journalism is an Art – Not a Science

Micro journalism is one of the reasons why viewers can turn on the local news and see many stations starting with the same two or three news stories. But as the newscasts continue, that’s when micro journalism becomes more apparent.

News selection will begin to mimic its editors over time, and as editors change, so will the news selection. If AI pushed stories in the media, the ideas would all be the same since it’s trying to generate coverage that is most likely to be covered. If it’s that obvious, the story will already be in the news by the time AI suggested it.

The best PR combines critical thinking, creativity and intuition.

AI doesn’t have the critical thinking or creativity to create enterprise news angles from scratch. And based on my experience inside the newsrooms, I don’t see that developing in my lifetime. Another reason why I don’t see AI running PR campaigns is that it is difficult to conceptualize abstract ideas into a news story. Even the most experienced publicists have difficulty consistently placing stories across different sectors and media outlets. This craft gets even harder once you start factoring in the different editorial anglings of the local, national and trade mediums.

So if you hear new buzz about AI entering PR, put up your critical thinking and ask the solid questions that machine learning has yet to think of.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from this background inside the media.

 

MACIAS PR Celebrates 11 Years of Growth in Public Relations & Marketing

Over the years, MACIAS PR has grown from a small cubicle with no clients into an award-winning strategic PR and digital marketing firm that works with clients across the healthcare, finance, tech and the nonprofit sectors. It’s also won numerous awards and accolades from both journalists and industry peers.

Marketing peers named MACIAS PR the 2017, 2018 and 2019 “Strategic PR Firm of the Year,” honoring it with the ACQ5 Global Awards. The award is based on the firm’s media and marketing strategy. In 2017 and 2016, journalists with Finance Monthly named MACIAS PR the “Financial PR Firm of the Year” based on the firm’s media strategy, deliverables, expertise and innovation in PR. In 2015, Finance Monthly named MACIAS PR the “PR Consultant Firm of the Year.”

The History of MACIAS PR

MACIAS PR was founded on June 1st, 2009 by Mark Macias, a former Executive Producer with NBC and Senior Producer with CBS in New York. He founded the firm during the Great Recession when many businesses were failing.

Since then, the agency’s clients have appeared in the biggest news publications in the world, including the New York Times, Wall Street Journal, CNN, Good Morning America, The Daily Mail in the UK, The Financial Times and USA Today. MACIAS PR has also secured media placements in other languages, including Spanish, Korean, Portuguese and Russian news publications.

Today, Macias is a frequent contributor with Forbes, giving readers advice on business, strategy and messaging. You can read some of his thought leadership here. Macias is also a popular PR and branding expert with major media publications, including CNBCthe Washington Post and entertainment publications.

The Editorial and Strategy Behind MACIAS PR

At MACIAS PR, every client works directly with the founder of the firm. Macias says it’s like having an Executive Producer on your team, Identifying the best news angles for your business.

“The owner of every business always treat his clients and customers better than any sales guy,” said Macias. “It’s no different with MACIAS PR. We put our clients’ goals first and out-think the competition when it comes to strategy and execution. Our competitive streak shows when it comes to selling stories to the media. We fight for stories and don’t give up.”

Macias predicts his firm will continue to grow but will never lose the personal touch that makes every client personal.

“MACIAS PR is not quite a teenager, and that’s a good thing” said Macias. “We’re not lazy or worried about how we look, like most teens. We just want to make our clients proud. This PR firm will grow based on our media deliverables but our personal interaction with clients and reporters will never change.”

If you’d like a customized strategy, feel free to message Mark here, or get a free PR estimate by clicking here.

5 Mistakes Leaders Make with Reporters – Forbes Analysis

By Mark Macias

I recently wrote a story for Forbes, outlining 5 mistakes I frequently see leaders make with reporters. CEOs are traditionally articulate and great with the gift of gab, but when it comes to their interaction with the media, I’ve frequently observed many of the leaders make the same mistake.

It’s a shame because it’s not easy getting interviews with reporters. PR firms have to work very hard to land the pre-interview, and you typically only get one shot. Over the summer, our team secured a 20-minute phone interview with a FOX News anchor. I worked with the CEO closely, gave him a briefing document and was on the call, trying to keep it focused. Still, at the end of the phone call, the anchor told the CEO point-blank: I don’t know what this story is now.

Here is an abridged version of the article I wrote for Forbes. You can read it more in-depth by clicking here. Continue reading “5 Mistakes Leaders Make with Reporters – Forbes Analysis”

How to Maintain Your Leadership Position – Forbes Editorial

By Mark Macias

I recently wrote a story for Forbes on how to maintain your leadership in business. Your business might be in front now, but any event or disruptor can change your position quickly.

My editorial contains three mantras for maintaining your leadership position.  The insight is based on my time working closely with industry leaders, as well startups striving to become leaders in their space. You can read more of my thought leadership in Forbes by clicking here.

Disruption doesn’t happen overnight.

There’s a cliche in business that disruption can happen overnight. I don’t see it that way. Yes, a new technology can disrupt a business model after it’s introduced and adopted, but that doesn’t take into account the lead-up to developing the technology and time for market penetration. This is why I don’t suggest looking at your competitors when it comes to identifying potential threats to your leadership position. Instead, look toward the hungry startups that are underground right now.

Don’t have a backup plan to failing.

In business, we always need a back-up plan to our back-up plan. It’s a fact of life. But that’s different from having a backup plan to closing the doors for good. Most budding entrepreneurs confront this at some time in their life. I, too, did it in the early years of this PR firm. From my perspective, creativity and ingenuity helped my firm develop (what I believe) is a more efficient and effective business model for PR. I knew there was no backup plan to closing the doors.

Make sure you and your team are happy and healthy.

The entrepreneurial life can be lonely and exhausting. It’s not easy to prioritize your wellness and stay smiling when you’re seeing a spreadsheet that shows red.

I’ve also noticed how these entrepreneurs considered their health and well-being a priority. That’s not always easy when you’re living on the road or working late. Yet somehow, every one of these entrepreneurs found the will and the time to stay healthy and even motivate others.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.

Press Release – Helping Consumers during the Coronavirus

Here’s an example of a press release that helps consumers during tough financial times.

TUCSON, Ariz. – April 7, 2020 – (Newswire.com)- The prescription drug discount program, ScriptSave WellRx, has announced a solution for prescription discounts to help the 10 million Americans who have lost their jobs due to COVID-19.

The exact number of Americans who lost their prescription coverage isn’t tracked, but the Kaiser Family Foundation estimates roughly 49 percent of the country’s total population gets their health insurance from their employer. Under that estimate, 5 million Americans will need assistance paying for their prescription medications.

Under the WellRx prescription discount program, anyone who goes to WellRx.com and types in the special code – “Relief” – will get a free prescription discount card that can be used at their more than 65,000 pharmacy partners including all major chains. The discount card can be downloaded, emailed or sent via text to any phone with a simple click. There is no need to create an account or sign up for anything. Customers who do create a free account can take advantage of additional app and website features.

Robert Craver, marketing director with ScriptSave WellRx, says these discount card programs, like WellRx.com can save consumers up to 80 percent off the cash prescription price across all major pharmacies. The average consumer saves about 60 percent off prescription prices under the program.

“We know what our customers are feeling right now and we wanted to find a way to help them in this time of need,” said Craver. “Using a discount card, like WellRx will lower the cost of medications and many times the price can be less than what a consumer might have paid under their health insurance plan.” Continue reading “Press Release – Helping Consumers during the Coronavirus”

The One Group of Consumers Every Campaign Should Target – Forbes Editorial

By Mark Macias

I recently wrote a story for Forbes that breaks down a hidden group of consumers that many PR campaigns miss. You can read that Forbes editorial by clicking here. A synopsis of my advice is below.

Everyone has heard of influencers, but have you heard of emotional motivators? They should be at the top of the radar of your public relations strategy, especially if you’re trying to get more consumers on board with your product or service. 

Emotional motivators are a specific group of consumer behavioral patterns — like the need for excitement or attention — that drive decision-making. I define emotional motivators as those who are not shy about expressing their feelings; when they “feel,” everyone around them feels, too. And when they like something, everyone knows it. 

When a PR strategy taps into emotional motivators, you can earn a brand ambassador better than any celebrity spokesperson. In my experience, these motivators help bring a higher return on investment for any PR campaign and increase the chances that your brand will spread via word-of-mouth.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.

Thought Leadership in Forbes – What Houdini Teaches us about Selling

By Mark Macias

One of the most exciting parts of my work is getting to learn from experienced entrepreneurs and CEOs from all walks of life, and from different industries. It’s given me a unique opportunity to observe thought-leadership up close. This entrepreneurial experience also gives your company an advantage because it helps us craft successful media campaigns that are designed to drive new business.

We don’t push stories for the sake of pushing stories. MACIAS PR identifies story angles that will continually push your product or service in front of the right desired customer.

I recently wrote an article in Forbes – What the Great Houdini can Teach Us about Selling.

I tell readers in this article if you want to learn how to get publicity for your business, put away those MBA case studies and read up on Houdini. Throughout my time working with entrepreneurs, startups and CEOs, I’ve seen how Houdini can teach us all about getting our brand out there.

Here’s an abridged version of what I wrote in that Forbes article.

Continue reading “Thought Leadership in Forbes – What Houdini Teaches us about Selling”