TV newsrooms are much different than newsrooms for magazines and newspapers. Over my career, I’ve worked inside newsrooms in print and TV, pitching story ideas and approving stories in TV.
I always tell my team, you can have the best idea but if the wrong reporter is pitched, we fail. Securing media coverage is largely influenced by the initial research that identifies the right media contact.
Here’s an abridged version of the different titles in TV newsrooms and what they mean. If you’re short on time, you can just watch the video we put together on newsroom titles.
There’s a popular question we frequently hear from business owners: How can PR grow my business, and how do I measure it?
I’ve written extensively on here and other outlets, like Forbes and Entrepreneur, on how to measure the ROI of PR. You can read those articles here.
A successful PR campaign must be targeted to the right audience for the best results. A PR campaign that is focused around business development should always target publications that your customers read.
This is one of the strategies that MACIAS PR takes with every campaign. We are driven by results that delivery metrics that your business needs.
One of the first questions we ask potential clients is – what is the purpose of this PR campaign? The answer will help us develop an effective strategy that gets your product or service in front of customers.
Want to get the most out of your PR firm or publicist? Try showing a little empathy with your team and see how it leads to better results.
Most experienced entrepreneurs and sales leaders understand the value of empathy, but unfortunately – when it comes to outside vendors – it’s frequently forgotten. I’ve observed and experienced this inside and outside of the PR business.
As a former Executive Producer with NBC, I always showed empathy with my producers and reporters because I genuinely felt their pain. I recognized when employees needed a break to recharge their mind and body, or when a family issue needed time outside of work. It might not have been financially aligned with the corporate spreadsheet but it always inspired more productivity and loyalty.
Plus, it was the right thing to do.
In this era of tight employment and waning worker loyalty, empathy needs to be on a higher level. You can’t fake it because workers will see through it in time.
Unfortunately, when it comes to hiring an outside PR firm or publicist, we don’t get to experience empathy until after the contract is signed. Over the last decade of running this agency, I’ve seen how clients who value our work with a spreadsheet are typically the most difficult. They ignite more stress. In the worst situations, they believe they know more about the media than me and undermine every decision.
Here’s a closer look at some of the warning signs that suggest you might need to do an empathy check. And if you have empathy, trust me, the best pr firms will always want to work with you and usually at a lower price.
Building a brand from scratch is never easy, but there are tactics and approaches you can take that will help scale your brand faster.
On the surface, most entrepreneurs naturally gravitate to large media outlets. They rightfully assume that getting coverage in a national publication will get their mission, services and products out there faster.
And while that is true, I’ve found there is often another overlooked group that many entrepreneurs purposely avoid.
I recently wrote an article for Entrepreneur, elaborating on why smaller media shouldn’t be overlooked. You can read that article by clicking here, but if you’re short on time, here’s an abridged version of the key points from my thought leadership.