MACIAS PR Celebrates 9 Years of Growth in Public Relations

​​The top tech and healthcare PR firm, MACIAS PR, celebrates 9 years of growth in the competitive NYC public relations market.

During this time, MACIAS PR has grown from a small cubicle with no clients into an award-winning strategic PR and digital marketing firm that works with clients in healthcare, finance, tech and the nonprofit sectors.

In 2017 and 2016, journalists with Finance Monthly named MACIAS PR the “Financial PR Firm of the Year” based on the firm’s media strategy, deliverables, expertise and innovation in PR. In 2015, Finance Monthly named MACIAS PR the “PR Consultant Firm of the Year.”

Marketing peers also named MACIAS PR the 2017 “Strategic PR Firm of the Year,” honoring it with the ACQ5 Global Awards. The award is based on the firm’s media and marketing strategy.

Continue reading “MACIAS PR Celebrates 9 Years of Growth in Public Relations”

Get your Business into the Conversation – PR Examples

By Charlotte Knobben

If you want to get your business into the conversation, you can learn a lot from Starbucks.

Earlier this week, Starbucks dominated social media feeds and got everyone talking about their brand. It didn’t matter if you were on Linkedin, Facebook or Twitter, Starbucks closing their doors for diversity training was trending.

So why was this so intriguing to consumers and the media? It’s unusual for any business to shut their doors for training. Throw in a publicly traded company, like Starbucks, and millions of dollars were at risk for the sole purpose of training employees.

What can your business or brand do that is unconventional, unexpected or even progressive? You may not be able to shut your store for 4-hours, but perhaps there is another creative way to align your business with a higher cause.

Continue reading “Get your Business into the Conversation – PR Examples”

Our Client is in People Magazine – How did we do it?

by Mark Macias

People Magazine is one of the most influential magazines in the USA. When you’re in the grocery store, you can’t help but pick up the publication and skim the stories on your favorite celebrities.

Earlier this month, our digital health client was in the magazine under their “We Tried It” section. I actually got the idea of reaching out to the “We Tried It” editor after reading a magazine at my mother-in-law’s house. She’s subscribed to the magazine and as timing would have it, I saw a section that was perfect for my client.

Continue reading “Our Client is in People Magazine – How did we do it?”

Clients in the Media – MACIAS PR Accountability Report

By Mark Macias

Memorial Day is right around the corner, but MACIAS PR is not in vacation mode. We are still securing media placements for our clients with magazines, newspapers and TV.

The week leading up to Memorial Day Weekend is notoriously difficult when it comes to securing media placements. I can say from experience, TV newsrooms are understaffed as reporters, producers and photographers request vacation days to maximize the long holiday weekend.

Despite that obstacle, MACIAS PR secured two TV segments for clients in Baltimore and Philadelphia. We also secured a story with the largest newspaper in Houston. And our clients are in two national magazines. You can see those placements in the above photo.

Continue reading “Clients in the Media – MACIAS PR Accountability Report”

Happy Birthday to MACIAS PR – Celebrating 9 Years

Image result for happy birthday images

By Mark Macias

Remember the age of 9? It was so much fun to celebrate your birthday. You wanted the world to know that you were on the cusp of reaching greatness.

Next month, MACIAS PR will be celebrating 9 years of being in business. Personally, I’m so excited about this anniversary that I can’t even wait until June to announce it. I have to write about it today – a full two weeks and 3 days before the official anniversary.

It’s never fun getting a year older after the age of 30. I don’t even like celebrating my birthday anymore. But for my PR firm, I want to bring out the blow horns and balloons that announce we hit 9 years of being in business. It’s a long way from that lonely, small cubicle on 38th Street and Broadway where I launched this PR firm.

Continue reading “Happy Birthday to MACIAS PR – Celebrating 9 Years”

Why NYC is Great for PR Firms

By Mark Macias

It’s one thing to observe Manhattan from a safe distance; it’s another thing to experience the energy and vitality of this City when you’re in the middle of the storm.

Today, a late afternoon spring storm hit Manhattan and you could feel the gush of life on every street corner. The above photo was taken from across the river in New Jersey.

There are many great cities in our awesome country. Los Angeles, Miami, Denver, Phoenix, Seattle, San Diego, Washington, DC, New Orleans, Houston. My PR firm has run media campaigns in all of those cities. Every new city is a fun adventure.

But New York City is special from a media perspective. If you walk in Midtown during the day, you can feel the bustle and energy in the air. Stand outside Fox News or NBC News and you might see a famous news anchor, or even Jimmy Fallon of The Tonight Show.

Continue reading “Why NYC is Great for PR Firms”

Publicity Advice from PT Barnum

By Mark Macias

I just finished reading a book by PT Barnum on business. The Art of Money Getting provides many lessons on life, business, values and money. It also provides some strategy on PR.

PT Barnum was a master showman at publicity. He created the “Greatest Show on Earth – Barnum & Bailey Circus. He was also a successful entrepreneur who knew publicity better than anyone.

One of Barnum’s lessons from his book stood out to me and hit home as a publicist and business owner. He wrote:

“If you hesitate, some bolder hand will stretch out before you and get the prize. Remember the proverb of Solomon: ‘He becometh poor that dealeth with a slack hand; but the hand of the diligent maketh rich.’”

Continue reading “Publicity Advice from PT Barnum”

How to get your brand in Men’s Health Magazine

By Mark Macias

At some point in his life, every man will pick up Men’s Health Magazine. It’s one of the biggest publications in the US and the largest men’s magazine on newsstands. The publication speaks to men from all generations.

MACIAS PR is excited to say that our digital health client is on page 45 of this month’s issue of Men’s Health Magazine.

Getting a story in any magazine is much harder today than in previous years. The number of magazines keeps shrinking and that means the supply for stories is also dwindling.

Ten years ago, there were dozens of men’s magazines on newsstands. If one writer didn’t pick up your story, you moved onto the next. It’s not like that today. The supply for media placements gets smaller while the demand for publicity keeps growing.

Continue reading “How to get your brand in Men’s Health Magazine”