There are advantages to working with a media insider. Or in the case with MACIAS PR, it’s like having an Executive Producer in your corner.
During my time with NBC and CBS, I approved ideas from publicists, reporters and producers – where I believe we had a special formula for approving stories. I always pushed our reporters and producers to sell creative, timely, enterprise angles. We didn’t want to just communicate information to viewers but produced stories that would inspire viewers and readers to interact.
Today, MACIAS PR takes the same approach with our campaigns. We don’t push information, but look for strong, enterprise story angles. I’m always pushing our team to identify elements that will get consumers talking about our story at the dinner table or cocktail party. It’s rooted in our DNA.
But there’s another little-known tactic that MACIAS PR takes with our campaigns. It’s an approach that only those inside the TV medium would know. We leverage affiliate feeds.
As an entrepreneur, you have to learn quickly what are your weaknesses and strengths. Sure, when you’re starting out, you have to do everything from billing to bookkeeping to the actual work. But as you scale, the workload needs to be delegated. You need some business hacks.
I speak with startups all the time who tell me they tried to get PR on their own. They tell me they listened to Mark Cuban who said it is easy to get PR and spent hours, days and even months trying to get a story on the news.
That money and time could have been better spent on growing their own business.
I don’t know accounting or bookkeeping, but my business needs that function. I could (and I have tried) to learn Quickbooks and even do my own taxes, but that wouldn’t be an efficient place to spend my time.
My expertise is the media. My business is PR. I’m better served by spending my time on what I know.
No one likes losing a deal to a competitor – and we’re no different at Macias PR. We want to win every deal because we are competitive.
But recently, we have been getting more calls from companies that spoke with us earlier in the year and realized they made a mistake. It happened again earlier this month when a healthcare company said they weren’t happy with their current PR firm and planned to leave them.
Many small businesses outsource their social media to PR or digital marketing agencies. Unfortunately, many of these business owners find out later that they don’t own the content that they paid for.
It’s a horrible situation for any business to experience. You pay for something but get nothing in return when it’s over. Unfortunately, I’ve seen it all too many times with restaurants, bars and entrepreneurs who didn’t do their homework.