There are advantages to being a media insider. You better understand how to get a story on the news from an editorial perspective. It also gives you a behind-the-scenes look at how the operation works.
There’s a little-known used tactic that MACIAS PR applies to many of our TV campaigns. It’s an approach I learned during my time as a producer with local TV in Phoenix and Miami. There were many times when I had to find a day-of-air story on a moment’s notice. I frequently turned to the in-house feeds to find new ideas.
Every local TV station subscribes to affiliate feeds that deliver video and stories into their newsroom. Many of these stories are from other local markets – but if executed properly as a producer – you can frequently take a story from one market and run it in your own.
As an entrepreneur, you have to learn quickly what are your weaknesses and strengths. Sure, when you’re starting out, you have to do everything from billing to bookkeeping to the actual work. But as you scale, the workload needs to be delegated. You need some business hacks.
I speak with startups all the time who tell me they tried to get PR on their own. They tell me they listened to Mark Cuban who said it is easy to get PR and spent hours, days and even months trying to get a story on the news.
That money and time could have been better spent on growing their own business.
I don’t know accounting or bookkeeping, but my business needs that function. I could (and I have tried) to learn Quickbooks and even do my own taxes, but that wouldn’t be an efficient place to spend my time.
My expertise is the media. My business is PR. I’m better served by spending my time on what I know.
No one likes losing a deal to a competitor – and we’re no different at Macias PR. We want to win every deal because we are competitive.
But recently, we have been getting more calls from companies that spoke with us earlier in the year and realized they made a mistake. It happened again earlier this month when a healthcare company said they weren’t happy with their current PR firm and planned to leave them.
Many small businesses outsource their social media to PR or digital marketing agencies. Unfortunately, many of these business owners find out later that they don’t own the content that they paid for.
It’s a horrible situation for any business to experience. You pay for something but get nothing in return when it’s over. Unfortunately, I’ve seen it all too many times with restaurants, bars and entrepreneurs who didn’t do their homework.