Project Focus: This client case study looks at how MACIAS PR helped elevate the brand of an international maritime logistics and vessel refueling, listed on the NASDAQ.

Company Overview

Banle International, headquartered in Hong Kong, is a global leader in maritime logistics and supply chain solutions. Listed on NASDAQ under the ticker BANL, the company plays a pivotal role in facilitating global trade through an extensive port network, with operations in over 60 key ports worldwide.

Client Challenge

This client sought to position itself as a thought leader in maritime sustainability and enhance its visibility within key trade publications. The company wanted to promote its innovations in green shipping, particularly the adoption of alternative fuels, while also increasing its presence in publications that influence decision-makers in the maritime and energy sectors.

Media Strategy and Approach

To address Banle’s needs, MACIAS PR implemented a multi-pronged PR and content strategy, focusing on Banle’s leadership in sustainability and its ability to adapt to evolving emissions regulations.

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