Case Study: Campaign for Burke Rehabilitation Hospital

Posted on June 24, 2025 by Mark Macias

Client: Burke Rehabilitation Hospital
Industry: Healthcare / Rehabilitation
Location: Westchester County, New York
Agency: MACIAS PR

Branding Challenge

Burke Rehabilitation Hospital, one of the oldest and most respected rehab facilities in the U.S., faced a unique media challenge: its location just outside New York City created a geographic barrier that limited its visibility. Despite its pioneering research and clinical programs, New York City media outlets often prioritized institutions closer to the city’s core due to travel constraints and shrinking newsroom resources.

Even with an impressive institutional history and clinical impact, Burke was overlooked by top-tier media simply because reporters were less inclined to travel beyond city limits. That’s where MACIAS PR stepped in with a customized, media-savvy strategy.

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CASE STUDY: Elevating WellRx in the Digital Health Market

Posted on June 24, 2025 by Mark Macias

Challenge: Standing Out in a Crowded Prescription Savings Market

Rising prescription costs continue to dominate the healthcare conversation. Despite their unique solution that helped consumers save money, WellRx, a digital health company, struggled to gain visibility in a saturated market. Their core value proposition—lowering prescription costs through a free, easy-to-use mobile app—was being overshadowed by competitors with stronger media traction.

That changed when WellRx partnered with MACIAS PR.

Objectives of the Publicity Campaign

When WellRx approached MACIAS PR in 2017, they had two clear goals:

Drive more app downloads by raising awareness of their consumer savings platform
Gain media share by getting mentioned alongside, or above, their top competitor dominating industry headlines

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Case Study: AI & Digital Infrastructure Leader listed on NASDAQ

Posted on June 20, 2025 by Mark Macias

Project Focus: This client case study looks at how MACIAS PR helped elevate the brand of an emerging AI and digital infrastructure client.

Overview: MACIAS PR launched a media campaign for Mawson Infrastructure Group, a leader in sustainable digital infrastructure. It is listed on the NASDAQ.

Our media coverage emphasized the company’s role in modernizing America’s industrial heartland and how it is contributing to the AI revolution while addressing environmental challenges.

This case study explores the media exposure secured for Mawson across major publications, including a cover story in Newsweek and expert analysis with the Financial Times, Marketwatch, MIT Review and others.

Linkedin Recommendation from Mawson Marketing Director:

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Lessons from the Bill Belichick PR Disaster

Posted on June 5, 2025 by Mark Macias

You don’t have to be a football fan to know Bill Belichick is in a PR sinkhole. He’s a smart guy and can only blame himself for the rookie mistakes. There are several PR and media lessons you can learn from his PR disaster.

Don’t ask for questions in advance

Belichick asked the CBS producers for the questions in advance. If the President doesn’t get reporter questions in advance, don’t expect them either. Reporters and producers don’t owe you anything. They want candid answers – not canned responses. If you practice an answer in advance, you lose authenticity.

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