What does the Empire State Building have to do with PR? They both require a solid foundation to withstand the scrutiny of time.
MACIAS PR is located across the street from the Empire State Building, so every day I’m reminded of how to sustain an empire over time. Over the years, many buildings and businesses in Manhattan have come and gone, yet the Empire State Building remains.
In business, you need to continually find new ways to tell your story to customers, enterprise and the media.
MACIAS PR is built on story tellers. Every day, we find new creative ways to get our clients on the news. We leverage our insider media experience to position your brand into the news cycle.
It’s one of the reasons how we continually get our clients’ stories told with the most influential news organizations – People Magazine, CNBC, Wall Street Journal, Forbes, CNN, Men’s Health Magazine, Washington Post, Time and others.
I conversed recently with a health tech startup out of Eastern Europe, looking for PR. Following our conversation, the company asked a straight-forward question via email: What kind of media deliverables can we expect?
Many PR firms promise the world during the sell, but fail to deliver once the contract is signed. I know this because I continually hear from potential clients on how they got burned by their last PR firm.
So how can you protect your business and brand to ensure you get the most exposure and best coverage?
Disruption doesn’t just come from technology. It also comes from lawmakers who introduce new laws that restrict or hinder your business. Airbnb is facing this disruption from municipalities across the country and it’s a lesson all entrepreneurs should heed.
Airbnb may be a disruptor but when it comes to this branding and PR campaign against the hotel trade industry, it is failing like a poorly managed tech startup. Here are 5 of the mistakes I outlined in the Luxury Daily article.
MACIAS PR got our digital health client on CBS 2 yesterday. It’s an example of how we consistently position our clients on the local and national news by identifying timely and interesting angles around our clients.
Many people are exercising outside right now, even when the heat continues to rise. Sure, those sports drinks, like Gatorade, might keep you hydrated but they are full of sugar and calories that in many ways off-set the electrolytes we need.
But what if you could make your own electrolyte drinks at home – and without the sugar and high calories?
It’s one thing to observe Manhattan from a safe distance; it’s another thing to experience the energy and vitality of this City when you’re in the middle of the storm.
Today, a late afternoon spring storm hit Manhattan and you could feel the gush of life on every street corner. The above photo was taken from across the river in New Jersey.
There are many great cities in our awesome country. Los Angeles, Miami, Denver, Phoenix, Seattle, San Diego, Washington, DC, New Orleans, Houston. My PR firm has run media campaigns in all of those cities. Every new city is a fun adventure.
But New York City is special from a media perspective. If you walk in Midtown during the day, you can feel the bustle and energy in the air. Stand outside Fox News or NBC News and you might see a famous news anchor, or even Jimmy Fallon of The Tonight Show.
Is it ever appropriate to pitch reporters and producers on their Facebook, Twitter or Instagram accounts? I belong to a private Facebook group for publicists and members of the media. An editor just posted a note to all members about that topic. She wrote:
“At the risk of offending some people in this group, I must impart a little known truth upon you all: Every time an editor on deadline is pitched via Facebook (or Instagram, or Twitter) DM, an angel loses its wings. True story. Don’t let your pitch be the reason. Emails are awesome.”
No one likes losing a deal to a competitor – and we’re no different at Macias PR. We want to win every deal because we are competitive.
But recently, we have been getting more calls from companies that spoke with us earlier in the year and realized they made a mistake. It happened again earlier this month when a healthcare company said they weren’t happy with their current PR firm and planned to leave them.
The tech news aggregator, Technewswires, has launched a business tool to help business owners identify the best PR firms for their industry based on their budget.
The free mobile too, called The PR App, breaks down the best PR firms into 20 groups: boutique, small, medium and large firms. It also breaks down PR firms by industries – financial, healthcare, not-for-profit, service sector/retail and technology.
No one ever said understanding PR is easy. In fact, many business owners don’t understand the subtle difference between advertising and PR.
In the book, The Fall of Advertising and the Rise of PR, the authors drop many memorable one liners like: “Advertising cannot start a fire. It can only fan a fire after it has been started.” In their analogy, PR is the fire starter.
So how do CEOs or entrepreneurs go about setting fire to their business? The first step is to understand what PR is and if your business will benefit from the service.