By Mark Macias
PR is more than just telling your story through the media. An alternative and equally influential media campaign will use customers to tell your story.
This form of PR, positioning your customers as characters, is very effective when it comes to hyping the quality of your services. Of course, it must be true. Reporters can read through hype when it’s not backed by substance. So how can you do this with your brand?
Continue reading “PR around your Clients – Telling your Story through Customers”