MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded in 2009 by a former Executive Producer with NBC and Senior Producer with CBS. Journalists and marketing peers consistently rank MACIAS PR as one of the best PR Firms based on our results.

Over the years, MACIAS PR has launched publicity, media and branding campaigns for companies from all industries. We’ve worked with boot-strapped startups as well as established international brands, securing publicity with the most influential news publications. We have client case studies in several industries available upon request.

As a boutique PR firm, our communications process is streamlined, while our execution is hyper-focused. We will put our track record up against the biggest PR agencies any day of the week. Over the last two months alone, we’ve secured big stories in the New York Times, Washington Post, Newsweek, People Magazine, NPR, CNN, local TV and influential online Millennial publications, like Cheddar. (View our most recent Q3 report by clicking here).

                               

PR and Industry Awards – Earned by MACIAS PR

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. More than 80,000 digital marketing, PR agencies and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

 

Why Perspective Matters when it comes to PR and Media

The way you frame a story will always influence whether the media covers it. This is where perspective plays a role in how – or if – your story gets told.

Different stories need to be told through a different lense. For example, a CEO editorial must convey thought leadership from a perspective based on experience and insight. Likewise, a consumer brand trying to reach Millennials or women must connect with a perspective that their targeted customer understands. On the surface, it might sound simplistic, but execution and nuance run deeper than the the surface.

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5 PR Tips for Networking Events – Art of Small Talk

By Mark Macias

A few years ago, I wrote an article for Entrepreneur Magazine that detailed how you can apply PR to networking events. (You can read article here).

Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.

Here’s a quick rundown on how to apply PR skills to any networking event, making the art of small talk easier for business.

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Connecting the Dots with the Media – Best PR Campaigns

PR is in many ways like a puzzle. The best PR firms will connect the dots and identify the right narrative for your business.

An experienced media strategist will also find ways to fit your narrative into the larger, media puzzle.

MACIAS PR has a consistent track record for securing stories with the biggest names in news. From the NBC Today Show to Good Morning America, our firm has gotten on our clients on these morning shows. We find unique ways to connect your story line into the news line.

It’s not an easy task, especially in today’s cluttered market where startups of all sizes are striving to stand out in the market.

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Helping a Local Story Go National – Insider Media Analysis

There are advantages to being a media insider. You better understand how to get a story on the news from an editorial perspective. It also gives you a behind-the-scenes look at how the operation works.

There’s a little-known used tactic that MACIAS PR applies to many of our TV campaigns. It’s an approach I learned during my time as a producer with local TV in Phoenix and Miami. There were many times when I had to find a day-of-air story on a moment’s notice. I frequently turned to the in-house feeds to find new ideas.

Every local TV station subscribes to affiliate feeds that deliver video and stories into their newsroom. Many of these stories are from other local markets – but if executed properly as a producer – you can frequently take a story from one market and run it in your own.

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How to Sell your Story to the Media – PR Advice

By Mark Macias

There are several critical elements that lead to earned media, but if I had to sum it down to one word, I’d say it’s “editorial.”

Earned media is not about advertising your services to reporters. Journalists aren’t there to listen to a sales pitch. Their job is to identify the news angle.

MACIAS PR works with clients in different industries – healthcare, technology, digital health, nonprofits, consumer services. Our team is constantly speaking with journalists, reporters, writers and producers about news stories, across journalism beats.

Even though our stories vary by industry, we never push promotional material to reporters. It’s a critical differentiator that separates MACIAS PR from other PR firms. We only sell the news story that positions our client in the center of it.

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Business hacks for business owners – PR and Marketing tips

As an entrepreneur, you have to learn quickly what are your weaknesses and strengths. Sure, when you’re starting out, you have to do everything from billing to bookkeeping to the actual work. But as you scale, the workload needs to be delegated. You need some business hacks.

I speak with startups all the time who tell me they tried to get PR on their own. They tell me they listened to Mark Cuban who said it is easy to get PR and spent hours, days and even months trying to get a story on the news.

That money and time could have been better spent on growing their own business.

I don’t know accounting or bookkeeping, but my business needs that function. I could (and I have tried) to learn Quickbooks and even do my own taxes, but that wouldn’t be an efficient place to spend my time.

My expertise is the media. My business is PR. I’m better served by spending my time on what I know.

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Empire State Building and PR – What they have in Common

By Mark Macias

What does the Empire State Building have to do with PR? They both require a solid foundation to withstand the scrutiny of time.

MACIAS PR is located across the street from the Empire State Building, so every day I’m reminded of how to sustain an empire over time. Over the years, many buildings and businesses in Manhattan have come and gone, yet the Empire State Building remains.

That’s because of its foundation.

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Best PR Firms are Storytellers First

By Mark Macias

In business, you need to continually find new ways to tell your story to customers, enterprise and the media.

MACIAS PR is built on story tellers. Every day, we find new creative ways to get our clients on the news. We leverage our insider media experience to position your brand into the news cycle.

It’s one of the reasons how we continually get our clients’ stories told with the most influential news organizations – People Magazine, CNBC, Wall Street Journal, Forbes, CNN, Men’s Health Magazine, Washington Post, Time and others.

So how do we do it?

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MACIAS PR – Named the 2018 Strategic PR Firm of the Year

For the fourth year in a row, MACIAS PR is recognized as one of the best PR firms in the USA. The award is based on media and branding campaigns it led for clients in healthcare, technology, financial and nonprofit sectors.

This latest recognition comes from the ACQ5 Global Awards, which named MACIAS PR the 2018 Strategic PR Firm of the Year – USA. The award is given by PR and marketing peers based on media deliverables, industry expertise, and creativity.

More than 120,000 firms and publicists were nominated around the globe. MACIAS PR was the only marketing and PR firm selected for the award.

This is the second year in a row that MACIAS PR was named the ACQ5 Strategic PR Firm of the Year. In 2017 and 2016, journalists with Finance Monthly named MACIAS PR the Financial PR Firm of the Year – USA and the 2015 PR Consultant Firm of the Year.

The founder of MACIAS PR – Mark Macias – said the firm’s strategy is rooted in journalism, editorial and programming principles that lead to coverage.

“MACIAS PR begins every campaign with a deeper look at the news and editorial value of the product or service we are promoting,” said Macias. “Journalism is the foundation behind every PR campaign we launch. It’s one of the reasons why we consistently secure top-tier media placements for our clients across industries. We understand the elements needed for a strong news story or feature. It’s not fluff with us.”

PR Accomplishments that Led to “Strategic PR Firm of the Year” Award

MACIAS PR secured prominent news stories for its clients with CNBC, People Magazine, ABC 6 in Philadelphia, Forbes, Men’s Health Magazine, CBS News and others over the last 12 months.

Macias was also quoted as a PR, branding, and crisis communications expert in several publications, including CNBC, Australia’s Sydney Morning Herald, Media Post.

In July, CNBC turned to MACIAS PR for crisis advice involving one of the country’s largest pizza chains – Papa Johns. Macias told their readers how the crisis could have been better handled with a pro-active approach (link to story). Macias expanded on that story with a blog on the firm’s website, giving business owners and CEOs more in-depth crisis advice (crisis advice article).

New Clients in Healthcare, Consumer Tech, and Politics

MACIAS PR continued to grow in 2018 with new clients in politics, healthcare, digital health, entertainment, and tech. The firm launched and led media and branding campaigns for a general election Congressional campaign, consumer tech product, a new dating app and one of the country’s fastest-growing digital health platforms.

MACIAS PR also launched a marketing and media campaign for a new Off-Broadway play on the final hours of Elvis Presley’s life – “The King, The Final Hours” – which opens in New York City on Oct. 17.

Macias says the publicity his firm secured for the play has helped drive early ticket sales. The play has been featured on NY1, Brooklyn Eagle, Broadway Box, Rock and Roll Globe, Broadway World, Talkin Broadway, and others. Macias says his firm will expand into theater PR and marketing beginning in 2019.

“It’s getting harder for businesses to navigate this complicated media landscape,” said Macias. “You need an experienced and proven media strategist to stand out from the clutter. Our team is always working hard to make sure our clients get the best coverage that continually converts to revenue, sales and downloads.”

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

About the ACQ5 Awards

Since 2006, the ACQ Global Awards recognizes innovators and industry leaders across a spectrum of industries. The firms and businesses are nominated and selected by industry peers who understand the challenges and accomplishments within PR and marketing.