Award-Winning Journalist and Publicist Releases New Book, ‘Tao of PR,’ Bringing Tactics From Sun Tzu’s ‘Art of War’ to PR

Posted on January 31, 2019 by Mark Macias

NEW YORK, Jan. 30, 2019 /PRNewswire/ — The award-winning journalist and publicist, Mark Macias, has published a new book – “Tao of PR” – which takes tactics from Sun Tzu’s, “Art of War,” and applies them to PR and crisis communications.

The “Tao of PR” takes the famous Chinese military treatise from the fifth century BC and repositions these war strategies for a modern-day strategic communications plan.

Macias said his book lays out messaging and crisis communications tactics that can help entrepreneurs or business owners trying to get their story told with the media.

The overarching themes of the “Tao of PR” include: I – Laying Plans; II – Waging War; III – Positioning; IV – Forces – Strengths and Weaknesses; V – Engaging the Force; VI – Adaptability; VII – Moving the Force; VIII – Situational Positioning; IX – The Attack; X – Spies and Advocates.

Continue reading “Award-Winning Journalist and Publicist Releases New Book, ‘Tao of PR,’ Bringing Tactics From Sun Tzu’s ‘Art of War’ to PR” →

How To Get Your Product on ‘The Today Show’ – PR Analysis

Posted on January 22, 2019 by Mark Macias

The Today Show is PR opportunity every CEO and business owner asks for. Nearly every potential client says they want to be on the Today Show or Good Morning America when asked who is their ideal audience.

It’s not easy securing a placement with these morning show. The available segments are limited between hard news and commercials.

But MACIAS PR did it this week for our health tech client on The Today Show. We also secured a different segment for this client with NBC News.

So how did we do it? We leveraged a timely component with water cooler material.

Continue reading “How To Get Your Product on ‘The Today Show’ – PR Analysis” →

Want to Reach Millennials? PR Campaign Analysis

Posted on January 19, 2019 by Mark Macias

Millennials are now the largest consumer group in the US, with more than 75.4 million members. It’s no wonder brands and companies want to target them. They set emerging trends and with their growing economic clout, Millennials will become a more influential consumer based.

We recently secured a media placement for a dating app startup that wanted to reach millennial women. But it wasn’t just any Millennial publication. Nearly 80 million readers turn to Bustle for information and conversation around the interests and issues women deal with today.

This media placement was targeted and effective, leading to thousands of new downloads for our client. It positioned our client as more innovative than other dating apps, with a more personalized approach

So how did MACIAS PR secure this influential and targeted media placement?

Targeted PR Placements with Influential Publications

We can all relate to the struggles that come with being single and dating around. But young, single millennials – especially those who read Bustle – certainly relate to them a little more.

PR is best for business when the execution is perfectly targeted.

MACIAS PR doesn’t spray random reporters and pray for a response. We target reporters with fresh angles that position our clients in the news. This is why we specifically chose to pitch our client to Bustle – and secure them a placement.

If you’re looking for an edge in business, reach out to me. We can schedule a call and discuss your goals.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Why Press Releases Aren’t Enough for Media Attention

Posted on January 16, 2019 by Mark Macias

Yes, you read that title right. While press releases can help get an achievement or update on the record — and is great for content marketing — it is less likely to lead to attention from the media.

Here’s why: Reporters, producers, editors and journalists aren’t turning to PR Newswire for story ideas. Plus, they know press releases are a more sophisticated approach to advertising.

Every successful media campaign will require a media outreach. PR Newswire sources might tell you that your press release will reach reporters, but that is very misleading based on my experience as an Executive Producer with NBC and Senior Producer with CBS in New York

A great PR approach understands the value in reaching out to reporters via email, phone calls, social media – or even texts. Pitching directly to media is especially important for smaller businesses, including startups.

The PR Rules at MACIAS PR and Dealing with the Media

While it’s true that there are no rules when it comes to media coverage, there are guidelines our team at MACIAS PR continually follow for our PR strategy. They include: identifying unique angles and characters needed for the story, and pitching stories internally before we reach out to media. Not to mention, we focus our PR strategy mostly on editorial principles that news organizations follow.

Ultimately, a prominent feature in a targeted publication is better than any press release. Do you want to hear how MACIAS PR can leverage your customers or clients directly to the media? Send us a note and we’ll schedule a strategy call. Or, if you want a PR estimate, click here.

Best PR Firms Dive Deeper for the Story

Posted on January 15, 2019 by Mark Macias

I recently read that we’ve explored less than five percent of the ocean. It reminds me of an old journalism saying that real news is what people want to hide, and everything else is publicity.

At MACIAS PR, we believe that real news and publicity can work together. When the timely, editorial angle is focused around the client, publicity can turn into real news.

This is why we dive deeper than other PR firms, searching for the strongest news peg. We want to uncover that 5 percent of the ocean that hasn’t been explored yet. Continue reading “Best PR Firms Dive Deeper for the Story” →

Digital Health and Wearables Positioned as a Media Story

Posted on January 15, 2019 by Mark Macias

Health technology is one of the hottest trends with the media. Anything related to wearables, digital health and health tech bring new opportunities for publicity.

We recently launched a consumer media campaign for the world’s first smart belt. Our campaign secured coverage with local TV, NBC News, The Today Show, Entrepreneur and Wired Magazines and others.

So how did we do it? We looked for water cooler material and positioned our client in the center of the conversation.

The Best CES 2019 Media Coverage

Who doesn’t want to be first in life? This publicity and branding campaign positioned our client as the world’s first smart belt. We leveraged new research that documented how the belt was helping men lose weight.

In TV, water cooler material is valuable from a programming perspective. It gives the anchors a chance to talk to their audience and discuss issues that are brewing in the community. With this media campaign, we identified the water cooler material.

If you’re trying to introduce a new consumer product or tech gadget to the media, reach out to us and we’ll brainstorm over a strategic approach that delivers results. We can also share case studies from the digital health industry, demonstrating the coverage we have consistently secured for our clients.

About MACIAS PR

Healthcare and Tech PR Firm MACIAS PR Releases Q4 Media Report

Posted on January 4, 2019 by Mark Macias

NEW YORK – January 4, 2019 – (Newswire.com) MACIAS PR has released its quarterly media report, detailing the coverage it secured for clients from October to December 2018.

In Q4, MACIAS PR secured national TV segments, newspaper and online features that reached the biggest names in news. Media publications include: Business Insider, CBS MoneyWatch, Entrepreneur.com, Now This News, Bustle, MSN, and Channel 11 and NY1.

MACIAS PR Named one of the best 2018 Healthcare and Tech PR Firms

MACIAS PR was also named the 2018 Strategic PR Firm of the Year by marketing and industry peers. The ACQ5 Awards recognizes industry leaders based on their expertise and innovation.

The founder of MACIAS PR, Mark Macias, says these quarterly reports allow potential clients to see our track record.

“Every quarter is a new opportunity to demonstrate our track record for securing media placements,” said Macias. “Our team understands we are only as good as our last placement. This Q4 media report is consistent with all of our other 2018 media reports when you scrutinize our media placements and publications.”

MACIAS PR Grows in New Markets in Q4

MACIAS PR expanded its client base in the 4th quarter. In addition, the firm led a general election Congressional campaign that generated national media interest for a first-time candidate. MACIAS PR helped secured features in the lead-up to the November election with storiesin The Daily Press, Washington’s Top News, CBS 6, Now This News, Richmond Times, Prince William Times and others.

About MACIAS PR

MACIAS PR is based in Midtown Manhattan. It serves clients in technology, healthcare, digital health, financial, politics and the nonprofit sectors.

The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed. MACIAS PR, which was founded in 2009, offers a wide range of services, including publicity, media outreach, introduction to journalists, messaging, social media, video production, crisis communications and original content for blogs/newsletters.