Award-Winning Journalist and Publicist Releases New Book, ‘Tao of PR,’ Bringing Tactics From Sun Tzu’s ‘Art of War’ to PR

NEW YORK, Jan. 30, 2019 /PRNewswire/ — The award-winning journalist and publicist, Mark Macias, has published a new book – “Tao of PR” – which takes tactics from Sun Tzu’s, “Art of War,” and applies them to PR and crisis communications.

The “Tao of PR” takes the famous Chinese military treatise from the fifth century BC and repositions these war strategies for a modern-day strategic communications plan.

Macias PR
Macias PR

Macias said his book lays out messaging and crisis communications tactics that can help entrepreneurs or business owners trying to get their story told with the media.

The overarching themes of the “Tao of PR” include: I – Laying Plans; II – Waging War; III – Positioning; IV – Forces – Strengths and Weaknesses; V – Engaging the Force; VI – Adaptability; VII – Moving the Force; VIII – Situational Positioning; IX – The Attack; X – Spies and Advocates.

The Cat and Mouse Strategy – It applies to PR

This is an excerpt from “The Tao of PR” by Mark Macias.

Why does the cat always catch the mouse? When you think of how agile and quick a mouse can be, he should always outmaneuver the cat. Yet, nearly 100 percent of the time, the cat will catch the mouse.

That’s not just a fun question. It’s actually a way of thinking that applies to PR and business.

First off, I’m not an expert on mice or cats. I have never owned a cat and I hate mice. But as a person who lives in Manhattan, and every New Yorker will tell you – “if you have mice, get a cat and the problem will go away.” There’s a reason why everyone says that and I believe the strategy also applies to public relations and business.

How To Get Your Product on ‘The Today Show’ – PR Analysis

The Today Show is PR opportunity every CEO and business owner asks for. Nearly every potential client says they want to be on the Today Show or Good Morning America when asked who is their ideal audience.

It’s not easy securing a placement with these morning show. The available segments are limited between hard news and commercials.

But MACIAS PR did it this week for our health tech client on The Today Show. We also secured a different segment for this client with NBC News.

So how did we do it? We leveraged a timely component with water cooler material.

The Consumer Electronics Show, also known as CES, is the world’s largest consumer tech trade show. Tech entrepreneurs and startups come from all over the world to showcase their tech products to the world – and more important, the media. It’s not easy standing out at CES without the help from the media

Before CES took place, MACIAS PR reached out to hundreds of targeted reporters, producers and writers, telling how the world’s first smart belt was going to be unveiled at CES.

But we didn’t create an advertisement. We took time to tell the client’s story. In addition to those two TV segments with NBC News, our approach led to influential placements with Wired Magazine, USA Today, AdWeek and others.

How MACIAS PR can Help your Brand

If you’re looking to raise the profile of your tech or health tech product, click here for a free PR estimate. You don’t even have to pick up the phone. We’ll do all the work for you.

About MACIAS PR

MACIAS PR is based in Midtown Manhattan. It serves clients in technology, healthcare, digital health, financial, politics and the nonprofit sectors.

The founder, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed. Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent contributor with CNBC and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Want to Reach Millennials? Here’s How MACIAS PR did it with a recent campaign

Millennials are now the largest consumer group in the US, with more than 75.4 million members. It’s no wonder brands and companies want to target them. They set emerging trends and with their growing economic clout, Millennials will become a more influential consumer based.

We recently secured a media placement for a dating app startup that wanted to reach millennial women. But it wasn’t just any Millennial publication. Nearly 80 million readers turn to Bustle for information and conversation around the interests and issues women deal with today.

This media placement was targeted and effective, leading to thousands of new downloads for our client. It positioned our client as more innovative than other dating apps, with a more personalized approach

So how did MACIAS PR secure this influential and targeted media placement?

Targeted PR Placements with Influential Publications

We can all relate to the struggles that come with being single and dating around. But young, single millennials – especially those who read Bustle – certainly relate to them a little more.

PR is best for business when the execution is perfectly targeted.

MACIAS PR doesn’t spray random reporters and pray for a response. We are targeted with our approach and always thinking of fresh angles to position our clients in the news. This is why we specifically chose to pitch our client to Bustle – and secure them a placement.

If you’re looking for an edge in business, reach out to me. We can schedule a call and discuss your goals.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Why Press Releases Aren’t Enough for Media Attention

Yes, you read that title right.

While a press release can help get an achievement or update on the record — and is great for content marketing — it is less likely to lead to attention from the media.

Here’s why: Reporters, producers, editors and journalists aren’t turning to PR Newswire for story ideas. Plus, they know press releases are a more sophisticated approach to advertising.

Every successful media campaign will require a media outreach. PR Newswire sources might tell you that your press release will reach reporters, but that is very misleading based on my experience as an Executive Producer with NBC and Senior Producer with CBS in New York

A great PR approach understands the value in reaching out to reporters via email, phone calls, social media – or even texts. Pitching directly to media is especially important for smaller businesses, including startups.

The PR Rules at MACIAS PR and Dealing with the Media

While it’s true that there are no rules when it comes to media coverage, there are guidelines our team at MACIAS PR continually follow for our PR strategy. They include: identifying unique angles and characters needed for the story, and pitching stories internally before we reach out to media. Not to mention, we focus our PR strategy mostly on editorial principles that news organizations follow.

Ultimately, a prominent feature in a targeted publication is better than any press release. Do you want to hear how MACIAS PR can leverage your customers or clients directly to the media? Send us a note and we’ll schedule a strategy call. Or, if you want a PR estimate, click here.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Best PR Firms Dive Deeper for the Story

By Mark Macias

I recently read that we’ve explored less than five percent of the ocean. It reminds me of an old journalism saying that real news is what people want to hide, and everything else is publicity.

At MACIAS PR, we believe that real news and publicity can work together. When the timely, editorial angle is focused around the client, publicity can turn into real news.

This is why we dive deeper than other PR firms, searching for the strongest news peg. We want to uncover that 5 percent of the ocean that hasn’t been explored yet.

The best story ideas lead to media placements

From TV shows to online publishers, the best publications and programmers understand that quality and insightful stories attract viewers and readers.

This understanding of programming is a huge factor behind the consistent coverage that MACIAS PR secures for our clients.

During my time as an Executive Producer with NBC, I oversaw Special Projects programming that played a pivotal role in ratings. In simple terms, I was in charge of generating ideas that would keep NBC #1 in news. That creative story generation is still being put to use – only now we share it with our clients.

Many business owners and marketers wrongly believe that who you know leads to coverage. Unfortunately, that’s not the case when it comes to PR. You can have the best contacts in the media, but if you don’t have insightful and enlightening ideas, your story will never gain traction with the media.

This is why MACIAS PR is built on stories first. Every morning, our team is brainstorming on new angles to position our clients on the news. We have a methodical formula that ensures every client’s campaign is leading the news agenda.

So the next time you’re researching PR firms, or interviewing PR reps for help, ask them to tell you a good story. Was it insightful or enlightening? If you weren’t moved, it’s highly likely that a journalist won’t be moved either.

About MACIAS PR

MACIAS PR is based in Midtown Manhattan. It serves clients in technology, healthcare, digital health, financial, politics and the nonprofit sectors.

The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed. Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent contributor with CNBC and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

MACIAS PR, which was founded in 2009, offers a wide range of services, including publicity, media outreach, introduction to journalists, messaging, social media, video production, crisis communications and original content for blogs/newsletters.

Digital Health and Wearables Positioned as a Media Story

Health technology is one of the hottest trends with the media. Anything related to wearables, digital health and health tech bring new opportunities for publicity.

We recently launched a consumer media campaign for the world’s first smart belt. Our campaign secured coverage with local TV, NBC News, The Today Show, Entrepreneur and Wired Magazines and others.

So how did we do it? We looked for water cooler material and positioned our client in the center of the conversation.

The Best CES 2019 Media Coverage

Who doesn’t want to be first in life? This publicity and branding campaign positioned our client as the world’s first smart belt. We leveraged new research that documented how the belt was able to help men who wore it lose weight over time.

In TV, water cooler material is valuable from a programming perspective. It gives the anchors a chance to talk to their audience and discuss issues that are brewing in the community. With this media campaign, we identified and sold reporters and TV producers on the angles that consumers would discuss at the water cooler.

If you’re trying to introduce a new consumer product or tech gadget to the media, reach out to us and we’ll brainstorm over a strategic approach that delivers results. We can also share case studies from the digital health industry, demonstrating the coverage we have consistently secured for our clients.

About MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and author of the business book, “Beat the Press: Your Guide to Managing the Media.” He’s a contributor for CNBC and The Daily Caller, giving PR, media analysis and crisis advice on timely business and political stories.
e organizations, Internet retailers, nonprofits and service sector industries

MACIAS PR offers a wide range of services, including publicity, branding and crisis PR campaigns for tech start-ups, healthcare/health tech companies, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Healthcare and Tech PR Firm MACIAS PR Releases Q4 Media Report

NEW YORK – January 4, 2019 – (Newswire.com) The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from October to December 2018.

In the fourth quarter, MACIAS PR secured national TV segments, newspaper and online features that reached some of the biggest names in news, including Business Insider, CBS MoneyWatch, Entrepreneur.com, Now This News, BustleMSN, and TV segments with the Tribune flagship station, Channel 11 and NY1.

MACIAS PR Named one of the best 2018 Healthcare and Tech PR Firms

In October, MACIAS PR was also named the 2018 Strategic PR Firm of the Year by marketing and industry peers. The ACQ5 Awards recognizes industry leaders based on their expertise and innovation.

The founder of MACIAS PR, Mark Macias, says these quarterly reports allow potential clients to see a transparent record of the firm.

“Every quarter is a new opportunity for our firm to demonstrate our track record for placing top-tier media placements,” said Macias. “At MACIAS PR, our team understands we are only as good as our last placement. This Q4 media report is consistent with all of our other 2018 media reports when you scrutinize our media placements and publications.”

MACIAS PR Grows in New Markets in Q4

MACIAS PR expanded its client base in the 4th quarter serving new clients in the consumer tech, the dating space and service sector markets. In addition, the firm led a general election Congressional campaign that generated national media interest for a first-time candidate. MACIAS PR helped secured features in the lead-up to the November election with storiesin The Daily Press, Washington’s Top News, CBS 6, Now This News, Richmond Times, Prince William Times and others.

About MACIAS PR

MACIAS PR is based in Midtown Manhattan. It serves clients in technology, healthcare, digital health, financial, politics and the nonprofit sectors.

The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed. Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent contributor with CNBC and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

MACIAS PR, which was founded in 2009, offers a wide range of services, including publicity, media outreach, introduction to journalists, messaging, social media, video production, crisis communications and original content for blogs/newsletters.