MACIAS PR – Why We Deliver Better Results

MACIAS PR was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. Journalists and industry peers consistently rank MACIAS PR as one of the best PR Firms based on our media deliverables and expertise.

PR and Industry Awards

In 2017 and 2018, digital marketing peers named MACIAS PR the Strategic PR Firm of the Year. As part of the selection process, marketing and PR professionals reviewed the media campaigns promoted by our firm. A detailed summary of our approach and media deliverables was required for the nomination. More than 80,000 digital marketing, PR firms and publicists were nominated from across the country but MACIAS PR was the only firm selected in the USA.

Finance Monthly also named us the 2015, 2016 and 2017 PR Firm of the Year – USA. Journalists with the finance publication reviewed our media deliverables, expertise and innovation in PR as a prerequisite for the award. We were the only PR firm selected in the USA under that category. You can read more on those honors and awards by clicking here.

MACIAS PR has run B2B and B2C media and branding campaigns for clients in healthcare, health tech, tech startups, financial services, asset management, nonprofits and service sector industries. Message Mark at the bottom of this screen (green button on the right) if you would like to hear a customized media strategy. We can also give you a PR estimate by clicking here.

Best PR Firms Dive Deeper for the Story

By Mark Macias

I recently read that we’ve explored less than five percent of the ocean. It reminds me of an old journalism saying that real news is what people want to hide, and everything else is publicity.

At MACIAS PR, we believe that real news and publicity can work together. When the timely, editorial angle is focused around the client, publicity can turn into real news.

This is why we dive deeper than other PR firms, searching for the strongest news peg. We want to uncover that 5 percent of the ocean that hasn’t been explored yet.

The best story ideas lead to media placements

From TV shows to online publishers, the best publications and programmers understand that quality and insightful stories attract viewers and readers.

This understanding of programming is a huge factor behind the consistent coverage that MACIAS PR secures for our clients.

During my time as an Executive Producer with NBC, I oversaw Special Projects programming that played a pivotal role in ratings. In simple terms, I was in charge of generating ideas that would keep NBC #1 in news. That creative story generation is still being put to use – only now we share it with our clients.

Many business owners and marketers wrongly believe that who you know leads to coverage. Unfortunately, that’s not the case when it comes to PR. You can have the best contacts in the media, but if you don’t have insightful and enlightening ideas, your story will never gain traction with the media.

This is why MACIAS PR is built on stories first. Every morning, our team is brainstorming on new angles to position our clients on the news. We have a methodical formula that ensures every client’s campaign is leading the news agenda.

So the next time you’re researching PR firms, or interviewing PR reps for help, ask them to tell you a good story. Was it insightful or enlightening? If you weren’t moved, it’s highly likely that a journalist won’t be moved either.

About MACIAS PR

MACIAS PR is based in Midtown Manhattan. It serves clients in technology, healthcare, digital health, financial, politics and the nonprofit sectors.

The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed. Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent contributor with CNBC and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

MACIAS PR, which was founded in 2009, offers a wide range of services, including publicity, media outreach, introduction to journalists, messaging, social media, video production, crisis communications and original content for blogs/newsletters.

Healthcare and Tech PR Firm MACIAS PR Releases Q4 Media Report

NEW YORK – January 4, 2019 – (Newswire.com) The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from October to December 2018.

In the fourth quarter, MACIAS PR secured national TV segments, newspaper and online features that reached some of the biggest names in news, including Business Insider, CBS MoneyWatch, Entrepreneur.com, Now This News, BustleMSN, and TV segments with the Tribune flagship station, Channel 11 and NY1.

MACIAS PR Named one of the best 2018 Healthcare and Tech PR Firms

In October, MACIAS PR was also named the 2018 Strategic PR Firm of the Year by marketing and industry peers. The ACQ5 Awards recognizes industry leaders based on their expertise and innovation.

The founder of MACIAS PR, Mark Macias, says these quarterly reports allow potential clients to see a transparent record of the firm.

“Every quarter is a new opportunity for our firm to demonstrate our track record for placing top-tier media placements,” said Macias. “At MACIAS PR, our team understands we are only as good as our last placement. This Q4 media report is consistent with all of our other 2018 media reports when you scrutinize our media placements and publications.”

MACIAS PR Grows in New Markets in Q4

MACIAS PR expanded its client base in the 4th quarter serving new clients in the consumer tech, the dating space and service sector markets. In addition, the firm led a general election Congressional campaign that generated national media interest for a first-time candidate. MACIAS PR helped secured features in the lead-up to the November election with storiesin The Daily Press, Washington’s Top News, CBS 6, Now This News, Richmond Times, Prince William Times and others.

About MACIAS PR

MACIAS PR is based in Midtown Manhattan. It serves clients in technology, healthcare, digital health, financial, politics and the nonprofit sectors.

The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed. Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent contributor with CNBC and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

MACIAS PR, which was founded in 2009, offers a wide range of services, including publicity, media outreach, introduction to journalists, messaging, social media, video production, crisis communications and original content for blogs/newsletters.