Marketing Case Study for B2C Service Sector

MACIAS PR led the PR and marketing campaign for Provident Loan Society – an alternative lending organization based in New York. We leveraged the media, social media and content to grow their consumer brand with consumers.

Over the course of our 5-year partnership, MACIAS PR helped grow their customer base with college students, business owners, immigrants and consumers with no credit. Our targeted media campaigns in Spanish and Mandarin also introduced their services to new immigrants who had no credit and were prime customers.

Their former CEO and CMO of Provident Loan Society both credit MACIAS PR with increasing their revenue and growing their customer base. You can read their testimonials on Linkedin.

Earned Media Exposure

MACIAS PR led the entire media campaign from conception to execution. Our team identified stories of interest, gathered the elements, pitched targeted reporters and news outlets, and coordinated the interviews.

Our media approach led to stories with: CNN, New York Post, ABC 7, FOX5, NY 1, PIX 11, Metro New York, Investors Business Daily, Crain’s Business Magazine, Univision, Inc., Entrepreneur Magazine and others. Here’s a closer look at some of that media coverage.

Digital Marketing, Social Media and Content Creation

In January 2017, Provident Loan Society expanded our scope of work and asked us to take over their content and digital marketing with the goal of increasing their organic web traffic. Our strategy was focused on creating engaging content around trending topics.

We saw immediate traction following our execution, growing their traffic year-over-year from 2017 to 2019. The increased web traffic began showing up in the first month.

You can review the entire case study by clicking here. Or if you’d like to schedule a call to discuss more, click here.


Our founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Power Player in New York in 2024 and 2022, while marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year.Posted in Client Case StudiesUncategorizedTagged best pr agencies consumer brands nycbest pr agencies for consumer facing brandsbest pr agencies nyc consumer productsbest tech pr agenciesmacias pr

Client Case Study – Compliance Service Sector Industry

Many PR campaigns require a component of compliance, including campaigns for elected officials, healthcare and financial. MACIAS PR has run media campaigns in those regulated industries. We’ve also launched media campaigns for one of the country’s largest compliance firms. Blue River Partners is based in Dallas with offices across the country. The firm approached us with help introducing their firm to fund managers via the media. It was a very targeted B2B need.

MACIAS PR worked closely with the partners to identify stories of interest. We identified thought leadership angles that helped grow their brand via the media. The Wall Street Journal, International Business Times, New York Post, Fox Business and others are just a few of the business media that covered their company.

In addition to the media coverage, MACIAS PR also organized a hedge fund and private equity forum in New York that brought together fund managers from the alternative space. We organized the event, generated publicity and helped track the attendees for future business leads.

The founding partner of the firm spoke on the panel about emerging trends he is seeing in the alternative industry. The forum was covered by the hedge fund trade publication – All About Alpha.

You can see more of our work for this compliance firm by clicking here.


Finance Monthly named MACIAS PR the 2017-2020 Strategic PR Firm of the Year, and PR Firm of the Year. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He’s a PR contributor with Entrepreneur and Forbes, providing media analysis, insight and crisis advice. City & State Magazine named him a 2024 top Political PR Player in New York.

Client Case Study – Private Equity Firm Commercial Real Estate

MACIAS PR launched a media, branding and crowd funding campaign for a private equity firm that needed help raising capital for their commercial real estate projects.

The PE firm had specific goals. They needed help funding their real estate projects in Arizona, Long Island and Ohio, and they wanted to target accredited investors. Equally important, the PR firm didn’t have a CMO or marketing team. MACIAS PR worked closely with their CEO to conceptualize story lines, identify media outlets and markets, and pitch reporters.

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