Many potential clients assume MACIAS PR only works with large health care brands. Yes, we have run media and branding campaigns for large tech and health care companies, but we’ve also launched publicity campaigns for boot-strapped startups.
Find Your Trainer is a mobile app that matches consumers with physical trainers. The boot-strapped startup was only 5-months old when MACIAS PR launched their publicity campaign.
Goal: To increase app downloads and bookings for their physical trainers during the holiday shopping season. We positioned Find Your Trainer as a unique start-up that was reinventing the fitness industry – just as Uber and Seamless had reinvented their industries.
Challenges: Find Your Trainer had no media coverage or messaging in place when MACIAS PR took over their publicity campaign. Our team had to identify editorial angles to pitch to the media with little help from the founder. In addition, the mobile app was only in NYC, limiting our media exposure to primarily one media market. MACIAS PR had less than a month to identify the message and get the timely story out to consumers.
Strategy: Position the mobile app as a great gift idea for couples. Messaging: Here’s a gift to help your out-of-shape partner lose weight. We also highlighted how this mobile app enabled consumers to try out the best gyms without pricy membership plans. The founder also gave fitness advice to targeted health sites.
Results: This publicity campaign succeeded with local and national media, securing media coverage with targeted TV, newspapers, magazines and influential lifestyle websites. The founder of Find Your Trainer told a reporter in January that he saw a 400-percent increase in sign-ups from December to January, largely based on our organic media coverage.Continue reading “Case Study: How We Helped a Client Increase Brand Awareness by 400%”