Forbes Analysis – Emerging Customer Behavioral Trends

Forbes recently reached out to me and 14 other entrepreneurs, asking for some insight on customer behavior trends. What are the big trends we anticipate this year?

There were some interesting predictions in the article, which you can read here. If you’re short on time, I’ll break down the trends that I think are most valuable in this article. I’ll start with my advice that I offered Forbes.

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Entrepreneur Magazine – Are You a Good Candidate for PR?

Not every business is a good candidate for PR. And if you reach out to the PR firm at the wrong time, there’s a good chance that they won’t tell you that you’re wasting money on PR.

Big shocker, especially since I own a PR firm but it’s the honest truth.

I recently wrote a story for Entrepreneur Magazine that detailed which types of businesses are wasting their money on PR. You can read that editorial here.

But if you’re short on time, here’s an abridged version of the advice I shared with their readers.

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