By Mark Macias
No one wants to believe you’re a bad client, but in business let’s be honest: strong personalities exist and will frequently clash.
And that’s okay. Be who you are, but when it comes to managing PR and outsourced agencies, be aware of the image it projects.
In my early entrepreneurial years, I didn’t factor personality conflicts into my budgets. When clients asked how I determined cost, I was transparent. We look at the resources and time needed to succeed and the complexity of the campaign. That still holds true.
But during COVID, a new variable factored into the budget formula: client relations.
If you’re a publicist or agency, these observations will help you better vet clients. And if you’re a client looking to hire the best PR or marketing consultants, perhaps a personal reflection might help you forge better partnerships.
Observation One: You Think the Work is Easy
Over the summer, I was speaking with the founder of a B2C startup who graduated from Wharton and spent some time inside the media as an associate producer. She approached us about launching her publicity campaign after a mutual acquaintance told her about my experience. The initial consultation started great, but alarm bells rang early.Continue reading “How Good Client Relations can Elevate any PR Campaign”