How Newsrooms and Bookstores are Similar

A bookstore and the newsroom are similar in many ways. They are both packed with stories that want to be shared. Unfortunately, many quality stories are never told because they don’t get into the right hands.

It doesn’t matter if you’re a consumer looking for a great novel, or a business trying to get your story told through the media.

Knowing how to navigate a newsroom is crucial when it comes to getting a story placed in the media. You might have a great idea on your business or tech startup, but if you don’t know how to find the right journalist, your story won’t get told. Continue reading “How Newsrooms and Bookstores are Similar”

Earned VS Paid Advertisement – How they Compare Side-by-Side

By Mark Macias

No one wants to spend $3,000 on advertising only to discover later that it didn’t result in any new business, so let’s take a closer look at how earned media (PR) compares to paid media (advertising).

This comparison involves an actual nonprofit client that MACIAS PR has worked with for the last 4 years. The ad data is from public sources for advertising rates. Continue reading “Earned VS Paid Advertisement – How they Compare Side-by-Side”

Why Ad Blockers Make PR more Influential

 

By Mark Macias

Google Chrome is about to add a new feature that allows consumers to block ads from their browsers. (Read WSJ article here) Last year, Google earned $60 billion in revenue from online advertising, so if the search engine is about to block ads from their browsers, it’s something we should pay attention to.

Reaching your potential customers is about to get a lot harder if you rely on advertising. At the same time, PR is about to become more influential.

Consumers already disregard commercials on TV. We walk out of the room when they come on TV without even realizing it. We are already immune to the message because we know it is paid advertising.

But it’s different with an actual news story. Continue reading “Why Ad Blockers Make PR more Influential”