Back when I was a Senior Producer with CBS, a global PR agency asked me to write an article on the biggest mistakes I see publicists make. I was going through an old email a few months ago and came across the article. It’s solid advice that I published with our podcast.
If you’re short on time, here’s a quick summary of the podcast.
- Don’t cram everything into the press release. Identify the relevant information and focus on that.
- Try to find the timely angle.
- Don’t make it longer than 2 pages.
You can also read an article I wrote on our blog with more on why these publicist mistakes are so glaring. Click here to read that.
Our podcast #Alwaysfreshpr gives a lot of media insider advice to help you grow your brand. Please follow us on your favorite channel and if you like what you hear, give us a review. Here’s the link to find your favorite channel.