Press Conferences – How to Prepare for the Media

By Mark Macias

Earlier this week, President-elect Donald Trump gave his first press conference since the election. It was a big event for journalists since many news organizations haven’t been able to directly ask him questions regarding investigative stories they were pursuing.

During my time with NBC and CBS, I covered many press conferences from politicians, CEOs and celebrities. Now, as the owner of this PR firm, I have also organized and coached many executives on how to deal with the media.

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Selecting the Best Healthcare PR Firms

By Mark Macias

When it comes to selecting from the best healthcare PR firms, don’t fall for a fast-talking publicist or sales pitch. Listen closely to their media strategy and approach. Ask them how they are going to get your healthcare product or service on the news? The best media strategists will know off the top of their head how they will position your brand. They won’t need to “research” a strategy – or in more simple terms – see how other PR firms would position your brand.

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Thought Leadership Starts with the Media

By Mark Macias

Your position as an industry leader primarily begins with how the public views your business and for most consumers, their perceptions are shaped by the media. This is why it is so important to get your story told first in the media. If your customers read about a competitor first, they are more likely to believe their product or service is superior.

Here’s some anecdotal proof.

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