By Mark Macias

Tomorrow is a big day for our nonprofit client that helps veterans and service members with financial literacy. It is hosting a free VA Summit in San Diego that will educate the local community on local, state and federal programs that can lower housing costs for veterans, reservists and active military.

But what happens if you organize an event and no one shows up?

It’s a horrible feeling that continually gnaws at my stomach as we promote local VA Summits across the country. That’s because our clients are personal for me – all of them. I want to succeed and get them the biggest news stories possible. If our clients are turning to us for help, they are believing in us.

Why PR is Personal for MACIAS PR

The monkey is now off my back. MACIAS PR secured local TV segments for our nonprofit client on Channels 8, 9 and Channel 10 – and in only one week. I’ll call it a trifecta for media placements.

But there’s more.

MACIAS PR also secured multiple radio segments in San Diego that educated listeners during drive time on Saturday’s VA Summit and how it can help families save money.

I don’t say this to brag. I share this information with you – as a potential client – to help you see that our clients are more than just an account. To me – clients are personal.

Remember when you were a little kid and there was a teacher or coach who believed in you? You wanted to prove them right. You wanted to show them that you do deserve their accolades.

If a client signs on with MACIAS PR, they are telling me they believe in our strategy, my media experience, our approach, my values and our work ethic.

And when we succeed, our team takes the time to reflect and celebrate. Some of our team members never get to meet our clients in person, but you know what? We still celebrate because our clients success is our success. It’s a competitive spirit that continually leads to media coverage for our clients.

I always say, PR is about persistence. It’s also about strategy. And with MACIAS PR, you get both.

Here’s a closer look at the segment that ran this morning on Channel 9.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.