Month: September 2016

Profile on Macias PR Founder

Posted on by Mark Macias

The Native Society Magazine recently profiled the founder of Macias PR. Here are some excerpts from that interview, giving you a little more insight into the personal side of Mark Macias.

  • “…when I left CBS, I didn’t have a golden parachute. But I did have a laptop, invaluable experience with the media, and a stronger desire to succeed…. That energy took me through those poor times when I was eating cold pizza and freezing in my apartment because the heating was so expensive. But I plowed through – and I learned that if you are talented and work hard, you will succeed over time if you combine that with perseverance.”
  • “Many TV producers find it difficult to transition from network to local TV because of the pace and daily grind. It’s similar with PR and agency work. You are constantly pushing a client to the media, selling a reporter, speaking with new potential clients, assuring current clients. It’s emotional, but I think if you genuinely love people, you will love the connection that comes with PR.”
  • “I tell the team all the time, we want to be the smartest PR firm out there. I have no desire to create a global empire and become the largest. I just want the industry to see us as the best when it comes to strategy.”

You can read the entire interview by clicking here.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Media Case Study – PR vs Advertising

Posted on by Mark Macias

By Mark Macias

The week of September 19th was a big week for Macias PR. Our team secured a total of 14 news stories with local and national news outlets in TV, print, radio and online publications for clients in healthcare, health tech, finance and mobile apps.

Local TV played a crucial role with our team’s success, securing local TV segments in New York, Miami, Phoenix and San Antonio. On Friday, September 23rd, our team secured a TV segment on the PIX 11 Morning News for our health tech client, MD Acne. We also secured that same day a story on NBC 6 in South Florida for our nonprofit client, VAREP.

But Phoenix and San Antonio proved to be an even bigger week for our team. In Phoenix, we secured publicity for a mobile app on four different TV stations in Phoenix: 3TV, CBS 5, ABC 15 and a live morning segment on Good Morning Arizona. That’s right, you heard us right – four different local TV stations. We also secured two TV segments on two different TV stations in San Antonio with KENS 5 and KSAT 12, as well as stories with the San Antonio Current Magazine and KYKX radio.

Media Case Study – The ROI of PR vs Advertising

So how much would have these media campaigns cost if they were run as advertising campaigns?

Macias PR put together an ROI Cost Comparison of these two local media campaigns. We compared ad rates and ad times to the equivalent air time spent during these newscasts. I’m sure after reading this cost analysis case study, you will see why Macias PR was named the top PR Consultant Firm of the Year – USA by Finance Monthly and the 2016 top Financial PR Firm of the Year – USA. We were the only PR firm in the US honored with this recognition.

Here here to Click here to Read our Media Case Study – PR vs Advertising

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

Publicity for Mobile Apps – Media Strategy

Posted on by Mark Macias

By Mark Macias

It’s getting harder to secure publicity for mobile apps because the competition for news coverage is getting tighter. These days, many companies – including Macias PR – have mobile apps to help with business development and they’re all reaching out to reporters, trying to get their story on the news.

In the case with Macias PR, our team created The Publicity App, which helps businesses identify their news narrative in the B2B space. Our other mobile app, Blush No More, is a communications app designed to help consumers with talking points when the conversations lag.

Publicity for your Mobile App

Businesses are quickly learning it’s not easy getting their app coverage with the media. In the last month alone, I spoke to roughly 25-30 entrepreneurs, asking us for help promoting their mobile apps. One of those mobile apps was for a mortgage lender who wanted to get his story in front of veterans, reservists and military families.

The VA Loan App is a great mobile tool that helps veterans, reservists and active military save potentially hundreds of dollars a month, via the VA Loan program. We launched this media campaign last week and have already secured a TV story on Channel 3 and  CBS 5. ABC 15 is scheduled to run a story on the mobile app in the next few days. Now, we’re in the process of selling this story to Univision, which has a larger reach than many English speaking TV stations in Phoenix.

Our team also pulled a few insider strategies to maximize that news exposure. A few of those news organizations syndicated the story, giving the VA Loan App even more exposure.

What does this PR campaign mean for your mobile app?

Mobile apps are great tools for promoting your business. If you’re in the service sector – like any lawyer, accountant, etc – a media campaign around a mobile app can raise the profile of your business. Healthcare apps are also full of potential leveraging PR.

And if you don’t have a mobile app yet, don’t worry. Macias PR can help with that. Feel free to reach out to us if you would like to discuss a detailed media strategy for your mobile app.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.

 

Does Personality help with Healthcare PR?

Posted on by Mark Macias

By Mark Macias

Personality helps in life, but don’t rely on a bubbly personality to secure healthcare or health tech media placements. When it comes to stories of substance, a deep understanding of media strategy leads to medical coverage.

Earlier this morning, I spoke with a dermatologist who told me she spent “a lot of money” on her last PR firm and “they delivered nothing.” She went on to tell me how her PR firm couldn’t get her skin services publicity with TV or print.

Why Experience Matters with Health Tech and Healthcare PR

When it comes to securing stories with the media, medical stories are always a harder sell than traditional news stories because they are more complicated and have larger ramifications. It’s one thing to get a new dating app or restaurant app in the news because those stories likely won’t destroy the health of a person. But with medical and health tech stories, the potential for harm is a factor with editorial.

For example, we led a media campaign last year for a prominent healthcare center, Burke Rehabilitation Center, that published a study on how a lack of Vitamin B shows up in Alzheimer’s patients. Even though the study was published by a reputable organization, it was not yet peer-reviewed and as a result, the news organizations were slower and more cautious to pursue the story.

As one medical reporter told me, we don’t want to give false hope to people suffering from Alzheimer’s that Vitamin D will save them. As I was pitching this medical reporter, I used his concern to pivot to how Vitamin D can help younger people now and reinforced the story sell with the hospital’s distinguished record and long history. For the record, we did end up securing several stories and video segments on that study, including a big story with the Wall Street Journal.

A Great Personality Doesn’t Secure News Stories with Healthcare Reporters

But we didn’t use a bubbly personality or smiling face to get that story on the news. It was a serious conversation that involved substance. We secured the big media placements by selling these medical reporters on the details from the study and by communicating its impact on society.

So the next time you meet with a PR firm over your healthcare or health tech PR needs, make sure you aren’t seduced by personality or looks.

Macias PR was named the 2016 “Financial PR Firm of the Year – USA” and the 2015 “PR Consultant Firm of the Year – USA” by Finance Monthly. We have launched and led media campaigns for clients in healthcare, finance, tech and the nonprofit sectors. The founder of Macias PR – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.