How to Get your Brand into the TV Conversation – Analysis

By Mark Macias

The best PR firms continually brainstorm on the most creative angles for news stories. We do it for clients and we do it for our own PR firm.

I was recently on the PIX 11 Morning Show in NYC, promoting a mobile app that MACIAS PR created for consumers. Our mobile app, Blush No More, gets consumers into the conversation when they run out of things to say. (You can watch the video below). What happens when you run out of things to say at that cocktail party or networking event? You turn to Blush No More for conversation topics that keep the conversation moving forward.

For MACIAS PR, this app provided our firm with a new narrative that got us on local TV in several markets. Our campaign also led to prominent international news placements with Yahoo China, GQ in Germany, The Daily Mail in the UK and others.

So how does this international, national and local coverage help MACIAS PR?

What are the goals from your PR campaign?

My office is probably sick of hearing me say it to potential clients: what are the goals from your PR campaign? This is a critical question because all strategies will evolve from the answer.

In the case with MACIAS PR, our goals from this publicity campaign were to drive brand awareness and generate new business leads. It’s similar to what your business needs. Improve brand awareness and drive new leads.

Want some guidance on how we can help position your brand into the media conversation? Feel free to email us, and we’ll set up a time to talk.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.