Building a brand from scratch is never easy, but there are tactics and approaches you can take that will help scale your brand faster.
On the surface, most entrepreneurs naturally gravitate to large media outlets. They rightfully assume that getting coverage in a national publication will get their mission, services and products out there faster.
And while that is true, I’ve found there is often another overlooked group that many entrepreneurs purposely avoid.
I recently wrote an article for Entrepreneur, elaborating on why smaller media shouldn’t be overlooked. You can read that article by clicking here, but if you’re short on time, here’s an abridged version of the key points from my thought leadership.
I recently wrote a column for Entrepreneur Magazine on the importance of getting your publicist on your side. The editors must have liked the editorial because they published it behind their paid wall.
You can read the column here, but if you don’t have a subscription, I’ll share a little more on how to get the most out of your publicist. It’s something I not only face daily with my own team, but also experience first-hand from clients who want the best PR campaigns for their brands.
Here’s an abridged version of my Entrepreneur column on how to get the most out of your publicist.
It seems like there is new speculation everyday when it comes to media mergers. If you’re looking to get your brand in front of these media outlets, you really have to pay attention because it does impact the way publicists sell stories.
I recently wrote a story for Forbes on this topic, which you can read here. If you’re short on time, I’ll give you a quick summary.
This new alignment of media conglomerates has a huge impact on the overall news industry and the way publicists sell stories to reporters.
Back in 2003, I was Executive Producer with NBC at the time of the Telemundo acquisition. Many of my Hispanic colleagues said the new acquisition would create a stronger news force for our community.
We would have the power of NBC behind us — they said — giving us more journalists to pursue stories in our community. Sadly, I predicted it wouldnt work like that and today we can see the results. Emails for the Telemundo news department have been converted to nbcuni.com addresses. And the news desks in New York for NBC and Telemundo are combined into one desk.
News organizations need to turn a profit. And the larger organizations that have shareholders are even more beholden to the bottom line. Many business owners tell me why the media has a responsibility to do certain stories. And many times, I agree.
But capitalism ranks higher than journalism based on my media experience. If the news story doesn’t generate an audience, it’s unlikely to move forward.
This is one of the strategies behind our agency. We look for that commercial angle before we pitch any reporter.
If you want to learn more, you can read my Forbes article that gives you more background on this topic. I elaborate on what publicists need to do to stand out in this new world.
And if you’re short on time, you can catch many of our blogs and articles on our podcast, Always Fresh PR. You can listen on your favorite channel by clicking here. If you were subscribed, you could have listened to this story while commuting or doing errands on the go. It’s like me speaking directly in your ears by clicking here.
ABOUT MACIAS PR
Marketing peers named MACIAS PR the 2017-2020 Strategic PR Firm of the Year. In 2015, 2016 and 2017, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. City & State Magazine named him a PR Political Power Player in 2021.
Fear is an attitude that can never be associated with public relations. A creative media strategy requires confidence in an idea and strength with the execution.
The best publicists know they can’t be afraid of creative ideas when pitching reporters. The only thing more dangerous than fear? Complacency.
If your PR firm hasn’t succeeded recently with media outreach, it’s time to assess their level of fear. How far will they go to push your ideas and angles? Are they pushing stories that are already in the news, or are they conceptualizing new ideas that leading publications will want to follow?
Here’s a look at what separates the best PR firms from the agencies that never succeed.
I recently wrote an article for Forbes that explored how to identify the best media outlet for your story. It’s a strategy we continually to use for our agency even today.
The media strategy comes from my time working inside the media – as an Executive Producer with NBC and Senior Producer with CBS in New York.
And you thought Millennials were hard to target as customers? It’s even more challenging with Generation Z.
But there is insight on the best tactics for targeting these younger generations. MACIAS PR conducted a survey for an online news portal, trying to gather more insight on their readers. The data and insight can be helpful for any business trying to get their products and services in front of these consumers.
The image below looks small, but if you click on the graphic, it will enlarge the infographic. Once the infographic is opened, click again to zoom in.
