Empire State Building and PR – What they have in Common

By Mark Macias

What does the Empire State Building have to do with PR? They both require a solid foundation to withstand the scrutiny of time.

MACIAS PR is located across the street from the Empire State Building, so every day I’m reminded of how to sustain an empire over time. Over the years, many buildings and businesses in Manhattan have come and gone, yet the Empire State Building remains.

That’s because of its foundation.

The Best PR Firms build a Foundation First

It’s the same story with PR. The best PR firms understand the need for a solid foundation. At MACIAS PR, we don’t push a story before the fundamentals and elements are established. Instead, we make sure our story has a solid foundation that can withstand the scrutiny of time and editorial decision makers.

If you’re looking for PR in the new year, make sure your identify a PR firm that is grounded in principles. Want to hear more about our strategy and approach? Message us and we’ll schedule a call.

Finance Monthly and ACQ5 5 – an international industry award – named Macias PR the 2017 Strategic PR Firm of the Year, and PR Firm of the Year – USA. This was the third year in a row that Finance Monthly recognized our firm. The founder – Mark Macias – is a former Executive Producer with NBC and Senior Producer with CBS in New York. He is also a PR contributor with CNBC, providing media analysis, insight and crisis advice on timely business topics.