Month: April 2019

When are the best times to pitch TV reporters and producers

Posted on by Mark Macias

By Mark Macias

TV and newspaper reporters face different deadlines, which means one size does not fit all when it comes to pitching. The best PR firms understand the best times to approach journalists. And it’s not as obvious as you think. This is one of the many insider tactics MACIAS PR applies when getting our story ideas in front of reporters.

A journalist’s deadline varies by beat and city but generally speaking, every TV reporter — that files a daily story —  is under deadline three hours before the newscast.

Many publicists know the unwritten rule is to never pitch a story during a newscast, but that’s not always the case. There are times when it is not only appropriate but strategic to pitch during a newscast.

Continue reading “When are the best times to pitch TV reporters and producers” →

PR Newswire – Worth the Money?

Posted on by Mark Macias

By Mark Macias

Clients are always asking me what I think of press releases posted on the PR newswires.

“Why can’t we just write a press release and post it on PRWeb or PRNewsWires? It gets picked up by everyone.” They say.

It seems simple enough on the surface.

PRWeb writes on their home page, “Generate Buzz Online… Forever. Your news lives on the web forever, earning you new business time and time again.”

PRNewswire makes an even bolder claim on their website: “PR Newswire is the authoritative source of news and information for leading global media organizations…. We distribute to more than 200,000 media points and 8,000 websites, offering the most ways to reach your audience online and off.”

So will paid press releases on these PR newswire distribution outlets generate buzz for your business? It depends on what kind of buzz you are looking for and what the announcement is you will be posting.

Continue reading “PR Newswire – Worth the Money?” →

How to Choose a PR Agency for Series A Tech Startup

Posted on by Mark Macias

      

A PR firm is one of the most influential decisions you can make for Series A funding. The media exposure and brand awareness generated from your PR campaign will introduce your product and service to investors and consumers. Or, if your PR firm fails to generate exposure, your chances for funding dramatically decrease, especially if you fumble the message.

So what should you look for when trying to decide the best PR agency for your Series A Tech Startup?

Continue reading “How to Choose a PR Agency for Series A Tech Startup” →

Affiliate Marketing PR Campaigns – Why One Size does not Fit All

Posted on by Mark Macias

By Mark Macias

The owner of an affiliate service emailed me recently, asking about a PR starter kit for her clients. Her intentions were in the right place with her email.

“I’m looking for a very inexpensive package to offer my (affiliates), a sort of starter kit to help kick-start their marketing campaign. Most of them have no clue what to do,” she wrote.

Hiring a publicist is not like buying a shirt. There is no universal “starter kit” that works for every business.

For each campaign to be successful, you need to identify the story and what makes it unique. If you are selling t-shirts to teenagers, that requires a different publicity strategy than selling suits to men. And to underscore that statement, it’s even more strategic when targeting women.

Continue reading “Affiliate Marketing PR Campaigns – Why One Size does not Fit All” →

Connecting the Dots with the Media – Best PR Campaigns

Posted on by Mark Macias

PR is in many ways like a puzzle. The best PR firms will connect the dots and identify the right narrative for your business.

An experienced media strategist will also find ways to fit your narrative into the larger, media puzzle.

MACIAS PR has a consistent track record for securing stories with the biggest names in news. From the NBC Today Show to Good Morning America, our firm has gotten on our clients on these morning shows. We find unique ways to connect your story line into the news line.

It’s not an easy task, especially in today’s cluttered market where startups of all sizes are striving to stand out in the market.

Continue reading “Connecting the Dots with the Media – Best PR Campaigns” →

When are Press Releases worth the Money?

Posted on by Mark Macias

 

When are press releases worth the money? Paid press releases with the PR newswires can be an element of a larger media strategy, but if you are thinking of spending the few hundred dollars for the placement, make sure you ask yourself a few questions first to ensure you are pursuing the right strategy.

Here’s a list of questions to ask yourself before you invest the money.

Continue reading “When are Press Releases worth the Money?” →

MACIAS PR – Media Report Q1 2019

Posted on by Mark Macias

NEW YORK, April 4, 2019 (Newswire.com) – The top tech and healthcare PR firm — MACIAS PR — has released its first quarter publicity report, detailing the media coverage it secured for clients from January to March 2019.

In January, MACIAS PR secured a TV segment with the top-rated morning show, the NBC Today Show, the showcased the world’s first smart belt, reaching more than 1.4 million viewers across the country. Over the course of the media campaign, MACIAS PR also secured publicity for the health tech client on Entrepreneur, USA Today, Forbes and others.

Continue reading “MACIAS PR – Media Report Q1 2019” →