Month: October 2017

Nonprofit PR – How to get your Organization Publicity

Posted on by Mark Macias
Our client in the Sunday New York Post

By Michele Hamparian

Is your nonprofit struggling to find donations? Maybe your nonprofit needs PR to raise its profile in the community.

We recently ran a media campaign for a nonprofit organization that helps young adults, women and veterans find jobs in the tech community. The nonprofit provides a free educational program but they still need to find donors, corporate sponsors and students.

On Sunday, the New York Post ran a big feature on this nonprofit organization, promoting how their programs help lower income students find new careers in tech. The reporter focused his story around a student who turned around his life and career with the help of the nonprofit organization.

The next day, our client told MACIAS PR that students called and wanted to enroll in their program. They also received calls from corporate partners who wanted to hire these students. That’s the power of PR. When the message is targeted, it motivates people to action.

Continue reading “Nonprofit PR – How to get your Organization Publicity” →

What was PR like in the 1920s? This fun video imagines.

Posted on by Mark Macias

By Mark Macias

PR is definitely getting more complicated as the media landscape becomes more fragmented. The days of pushing an advertisement or commercial to the largest media outreach are over. Now, you need to be strategic with identifying with your audience is located.

MACIAS PR recently put together this fun short video that follows an aspiring actress in the 1920s. (You can watch the video below). In the short, a woman is in pursuit of fame, but she doesn’t know where to begin. Until, she meets a young man who tells her about the word “Publicist.”

The word “publicist” probably didn’t exist in the 1920s, but the act of promoting people and businesses was definitely around.

Continue reading “What was PR like in the 1920s? This fun video imagines.” →

Top PR Firms use these Media Approaches – USC Research

Posted on by Mark Macias

By Mark Macias

There are several components that increase your chances for a successful media campaign, according to research published by the USC School of Journalism and Communications.

Their 2017 Global Communications Report broke down 13 reasons why you get better results working with a PR agency, which you can see above.

According to their research, here are the most important components that lead to news coverage:

1) creative thinking

2) strategic insights

3) specific practice areas

4) digital and social media Continue reading “Top PR Firms use these Media Approaches – USC Research” →

How News Stories help with SEO

Posted on by Mark Macias

By Mark Macias

Earlier today, MACIAS PR was quoted in a USA Today article as a crisis management expert. Sure, this national exposure will raise the awareness of our brand, but let me tell you where this news story will help us most: SEO.

About a decade ago, there was a big push by all businesses to get back-links to their website. At the time, Google used back-links to assess the value of a website. If it was in a news article, Google’s algorithm gave the website a higher search placement. Makes sense. If USA Today thinks your business is valuable enough to post a link to your website, Google rightly assumed it must have more value than traditional websites.

Then, SEO firms caught onto this back-link game and effectively diluted the value of back-links. Of course, Google is smart, so they changed the SEO game.

Today, you don’t need a back link from a news site to improve your SEO. Google got a patent a few years ago that allows them to assess the value of any website based on mentions in news stories. Continue reading “How News Stories help with SEO” →

PR in the B2B Space – How to Identify Publications

Posted on by Mark Macias

By Marta Majstorovic

How would you like to reach 200,000 new business owners?

The Fall 2017 issue of Home Business Magazine is out and on page 46, you will read about our client’s accounting services. This was a targeted B2B media placement that took our client’s story directly to their customer. It wasn’t an advertisement; it was an advice-driven article that guided entrepreneurs on how to find investors for their business.

Home Business Magazine is one of the leading publications for startups and new businesses. It targets young professionals ages 20-29 and is a popular source for information and tips to successfully grow business. Placement in Home Business Magazine guarantees you and your company exposure to a targeted audience.

This magazine offers advice to small and new businesses on everything from online advertising to organizing finances. Continue reading “PR in the B2B Space – How to Identify Publications” →

Working with a Founder vs an Account Executive – PR Firms

Posted on by Mark Macias

By Mark Macias

There are many PR Firms out there, but when it comes to choosing your partner, I’d like to tell you directly why you get better results working with MACIAS PR over others.

I hope by now you have reviewed our website and learned this firm was founded by a former Executive Producer with NBC and Senior Producer with CBS in New York. There aren’t very many PR firms that can say that – in fact, I don’t know of any that can say that.

We know our competition – and you rarely see on their website detailed experience within the media. If you read over their websites closely, you will see how they paint their media experience with an extremely broad brush. Continue reading “Working with a Founder vs an Account Executive – PR Firms” →

MACIAS PR named the Strategic PR Firm of the Year by Industry Peers

Posted on by Mark Macias

MACIAS PR is proud to announce we have been honored as one of the best PR firms by the ACQ Global Awards.

More than 80,000 firms and individuals were nominated for the award but MACIAS PR was the only marketing and PR firm named “Strategic PR Firm of the Year.”

The ACQ Global Award is given by industry peers. In our situation, marketing and PR peers recognized MACIAS PR for our creative media campaigns that led to coverage with the biggest names in news.

Continue reading “MACIAS PR named the Strategic PR Firm of the Year by Industry Peers” →

3rd Quarter Media Report – MACIAS PR

Posted on by Mark Macias

MACIAS PR has just released its quarterly media report, detailing the coverage it secured for its clients from July to September 2017.

In the third quarter of 2017, MACIAS PR secured coverage for its clients with targeted local and national news outlets in print, online and TV.

In August and September, MACIAS PR secured consumer TV segments with the WABC franchise 7 On Your Side in New York and the 9 On Your Side franchise in Greenville, North Carolina.

Both TV segments educated viewers on a mobile app that tells consumers the cheapest price to buy any prescription drug, regardless of neighborhood. WABC-TV is ranked number one at 5 p.m. to 6 p.m., when the segment ran. Continue reading “3rd Quarter Media Report – MACIAS PR” →

How to Measure the Value of Public Relations – USC Study

Posted on by Mark Macias
Global Communications Report 2017 – USC Annenberg School for Communications and Journalism

By Jon Davis

There’s a new study out of USC that breaks down the value of public relations. The 2017 Global Communications Report was conducted by the USC journalism and communications departments, trying to identify trends in PR. One section of the report asked executives how they believed PR brought value to their business.

As their above chart shows, The survey found that executives overwhelmingly believe that PR helps their business achieve its objective.

Specifically, roughly 89 percent of those surveyed said they believed PR helped achieve their overall marketing objective. Continue reading “How to Measure the Value of Public Relations – USC Study” →