By Mark Macias
Throughout my TV career with NBC and CBS, publicists used to ask me in private: why don’t producers and reporters ever respond to my emails or phone calls?
Journalists, producers, reporters and writers get a ton of unsolicited emails every day. I’m sure you know that. Let me tell you something you don’t know.
This morning, I texted a long-time colleague from CBS and asked her about a TV segment she had already shot on my client. The story is shot, so the hardest and most difficult work is essentially done. I had texted her earlier in the week, and got no response.
Had I been your typical publicist, I would probably would have assumed she didn’t care. But I know this reporter well. I know she likes the story and she’s also a personal friend.
This morning, she responded.
“I’m so sorry. I’m juggling so much.” Continue reading “What is it like working in TV News?”
By Julia Martyn
Local news stations are always seeking current and consumer friendly stories to share with their viewers. 9 On Your Side, a WNCT news station that reaches all of eastern North Carolina, recently ran a TV segment featuring one of our clients – a mobile app that gives consumers the prices for any RX drug in their area.
A story in the local news requires a different media strategy than a TV segment on a national news outlet, like CNN or Fox. More often than not, a local station will run a story that voices concerns or offers advice that will benefit the viewers in their area specifically. As a media strategist, you need to always be aware of the local landscape and position your story in the center of it.
Continue reading “How to Get Your Story on a Local News Station”
By: Amanda Anderson
Forbes Magazine is a brand of journalism that reaches influential consumers and business leaders. A feature in this publication instantly raises your profile, lends credibility to your brand and introduces your product or service directly to influencers.
No amount of money can buy a news feature with this publication. Sure, you can buy an ad in Forbes for $114,421, according to Alliance for Audited Media, but that doesn’t bring the credibility as an actual news story.
So what’s the strategy for getting a story in Forbes? Continue reading “How to Get a Story in Forbes”