By Mark Macias
Throughout my TV career with NBC and CBS, publicists used to ask me in private: why don’t producers and reporters ever respond to my emails or phone calls?
Journalists, producers, reporters and writers get a ton of unsolicited emails every day. I’m sure you know that. Let me tell you something you don’t know.
This morning, I texted a long-time colleague from CBS and asked her about a TV segment she had already shot on my client. The story is shot, so the hardest and most difficult work is essentially done. I had texted her earlier in the week, and got no response.
Had I been your typical publicist, I would probably would have assumed she didn’t care. But I know this reporter well. I know she likes the story and she’s also a personal friend.
This morning, she responded.
“I’m so sorry. I’m juggling so much.” Continue reading “What is it like working in TV News?”