The top tech public relations firm, MACIAS PR, has updated The Publicity App to include interactive features to help politicians improve their chances of getting on the local news.
Political strategist and former journalist, Mark Macias, says The Publicity App will give political candidates a new digital tool to help them identify news angles for local reporters.
Macias, who is a former Executive Producer with NBC and Senior Producer with CBS in New York, originally developed the mobile app for entrepreneurs and small business owners.
“MACIAS PR is working with Democratic candidates across the US, but not every campaign can afford to hire a top political PR firm,” said Macias. “The Publicity App was designed for these smaller campaigns that need help with publicity but don’t know where to begin.”
The Publicity App features six campaign strategies to help politicians who need help raising money or telling their story to the local media. They include:
- Political Publicity
- Story Telling
- Crisis Management
- Political Fundraising
- Online and SEO Campaign
- Event Promotion
The Publicity App is free to download on iOS and Android. It also includes a personalized calculator that gives PR Estimates to political candidates who are curious how much a campaign will cost for their campaign. The Publicity App will deliver a customized PR proposal – complete with cost – after a PR estimate is requested.