There are several rules that MACIAS PR applies to every campaign we launch. I won’t share those internal discussions because they play a critical factor behind our success.
However, there is one rule I will share with you from our playbook.
Every news angle must be objective – not subjective.
PR is frequently referred to as hyperbole. During my brief time when I consulted global PR firms under NDAs I saw that hyperbolic approach up close. The account leaders always encouraged their young, 20-something account executives to make the story sound bigger than it was. I never told those PR firms why their approach was wrong. I figured, they would learn on their own.
So what does that have to do with MACIAS PR? I’d like to share the Top 10 Reasons why your business will get better results by turning to MACIAS PR. It’s my Top-10 List that details why MACIAS PR has an edge over other PR firms. Or in hyperbolic terms, why MACIAS PR is the best PR firm explained in objective terms.
There are many mistakes you can make while pursuing public relations. Fortunately, you can overcome most of those mistakes, however, there is one PR mistake you can rarely overcome. The error effectively makes your entire media placement worthless.
There is a general belief among publicists that a solid media Rolodex will get your client in the news. Even business owners are buying into this theory. Potential clients frequently ask me which reporters I know in “tech” or “political” or “fashion” — you name it.
They seem to believe that a friend or “contact” at the right paper or TV station will get their business in the news, but is it true?
What happens when you can’t get traction for a story, no matter how hard you pitch it? Or worse, when journalists tell you, “that’s not a story.”
When this happens, it is time to redefine the narrative. In journalism and PR, the story narrative is crucial to success. Without a strong narrative, there will never be a media placement.
During my years as a news producer with NBC and CBS, there were many times when I pursued a story only to discover that the story I thought I was pursuing was actually a different story. When this happened, we had two options – kill the story or salvage it.
As Executive Producer with WNBC, I oversaw a very large production budget that funded the Special Projects unit. At the time, GE owned NBC, so as every shareholder knows, GE was very big that you come under budget or you get fired.
There were many times when I approved a story idea and we invested money into the story, only to discover half-way through the story that it wasn’t there. This was when we had to put on our creative hats and think of a way to salvage the story.
Local TV is still by far one of the most targeted ways to get your story in front of consumers. It is especially effective when you want to sell a product or service to a community.
A recent report from Nielsen found consumers spend an average 4.3 billion minutes watching content on their laptop, tablet, phones and TV. And when it comes to consuming information on the community, those viewers turn to their local news.
MACIAS PR recently ran a campaign in Baltimore for a nonprofit that needed to raise awareness for their community programs. The nonprofit wanted people in the community to learn about their free tech work training programs that could help them launch a career in tech.
This TV segment, which you can see above, was far more effective than any 30-second commercial. The segment told the story through an actual student, which was much more persuasive and emotional than any canned commercial message.