BROOKLYN, N.Y., March 31, 2021 /PRNewswire-PRWeb/ — The online news portal, Brooklyn Chatter, has released a new survey that suggests Generation Z doesn’t want to work remotely once the pandemic ends, preferring instead to split their time between an office and remote location. And in a more shocking discovery, only 2 percent say they want to continue working remotely full-time after the pandemic ends.
The online survey was conducted by the New York PR agency, MACIAS PR, from March 18 to 29th, and involved 2,240 Americans, ages 18 to 24. Survey participants answered online questions spread across partnered news sites and popular Gen. Z member groups, including Her Campus, Gals in Journalism and the Young Journalist Community.
The survey found more than half – 52 percent – say they want to split their work time between the office and home. Roughly 27 percent of Gen. Z participants say they want to spend all 40-hours at the office.
Continue reading “New Survey Details How Generation Z Views Work, Wealth, Social Media Post-Pandemic Life”
Forbes recently reached out to me and 14 other entrepreneurs, asking for some insight on 2021 customer behavior trends. What are the big trends we anticipate this year?
There were some interesting predictions in the article, which you can read here. If you’re short on time, I’ll break down the trends that I think are most valuable in this article. I’ll start with my advice that I offered Forbes.
Continue reading “Forbes Analysis – Customer Behavior Trends for 2021”
If you do any research on the different PR newswires, it’s very easy to believe that their distribution lists will lead to coverage. Unfortunately, that’s a bit misleading from my perspective from inside the media.
Yes, many of these news organizations will publish your press release, but it’s less likely people will find it. In addition, Google is picking up fewer of these press releases.
I wrote a story in Forbes that was published today – Do press releases lead to media coverage? You can read the story to get a deeper assessment on when press releases are more effective. Here’s a shorter version of that content to help you understand when press releases can work.
Continue reading “Forbes Analysis – Do Press Releases Lead to Media Coverage?”
New York Gov. Andrew Cuomo is in a tough crisis situation. Every day bad news seems to come up, keeping his sexual harassment allegations in the news cycle.
Cuomo tried to apologize but he broke every mistake I laid out in my Forbes editorial – How to Apologize when the Media is Listening. If you read that article, you can learn how to authentically apologize for your mistakes.
So how do you control negative news once it’s out? And when you know more bad news is coming, how do you release it?
The end-game strategy of crisis communications is to get out of the news as quickly as possible. You don’t want any story to linger because as new developments unfold, it keeps your story in the news cycle.
News is always about advancing a story. During my time as Executive Producer with NBC, we would frequently see a story in the morning’s New York Post or Daily News – and try to figure out how to advance it.
Every day new information comes out, the more chances your negative story remains in the news.
Continue reading “Crisis Advice – Release all the Bad News or Drip, Drip, Drip”
TV newsrooms are much different than newspaper newsrooms. Over my career, I’ve worked inside both newsrooms, pitching story ideas and approving stories in TV.
Securing media coverage is largely influenced by who you pitch. I always tell my time, you can have the best idea but if the wrong reporter is pitched, you will fail.
Here’s an abridged version of the different titles in TV newsrooms and what they mean. If you’re short on time, you can just watch the video we put together on newsroom titles.
Continue reading “Newsroom Titles – How they Influence Story Approval Selection in TV”