MACIAS PR Releases Annual Media Report, Detailing Agency’s Growth

The top tech and healthcare PR firm — MACIAS PR — has released its annual media report, detailing coverage secured for clients in 2019. The list of media placements was long and influential.

In the fourth quarter, MACIAS PR secured stories for their clients with national TV, newspaper and online publications, including Forbes, CNN, CBS News, NewsWeek and MSN. The firm also placed targeted local TV segments with Channel 19 in Alabama, Channel 4 in New York and PIX 11 in New York.

The third quarter was even bigger for MACIAS PR. The public relations agency secured stories with Newsweek, Forbes, New York Times, Washington Post, People en Espanol, Channel 11 in New York, NBC in New York, News 12 in New York City, Cheddar and others.

Media Campaign Highlights $58 Million Fundraising Round

In the second quarter, MACIAS PR launched a fundraising campaign for a digital health client. The fundraising announcement highlighted a $58 million fundraising round that was covered by more than 30 news publications, including TechCrunch, AlleyWatch, Entrepreneur, MobiHealthNews, Axios, and Fortune.

MACIAS PR kicked off 2019 with a TV segment with the top-rated morning show, the NBC Today Show. The national TV segment showcased the world’s first smart belt, reaching more than 1.4 million viewers across the country. MACIAS PR also secured media placements with Entrepreneur, USA Today, and Forbes in the first quarter in 2019.

MACIAS PR Named 2019 Strategic PR Firm of the Year

The coverage in 2019 led to MACIAS PR getting named the Strategic PR Firm of the Year by marketing and industry peers. The ACQ5 Awards recognizes industry leaders based on their expertise and innovation.

“MACIAS PR might be a boutique public relations agency in New York, but I’ll put our media results, strategy and deliverables up against the biggest PR firms in this country,” said Macias. “At the root, MACIAS PR is an entrepreneur’s agency. We continue to look at the media, business and messaging through the lense of an entrepreneur and that helps our team deliver better results at a faster pace.”

Mark Macias Named to Forbes Business Council

That entrepreneurial approach was recognized by the Forbes Business Council, which named Mark Macias to their board in December 2019. Macias was vetted and selected by a review committee based on the depth and diversity of his experience as a journalist, author, entrepreneur and media strategist.

Each Forbes Business Council member must have demonstrated a successful business track record and industry leadership, as well as personal and professional achievements and honors, for their inclusion.

MACIAS PR Launches Scientific Political Polling Services

MACIAS PR also launched a new scientific polling service in 2019. The polls come with margin of errors as small as +/-3 percent, or larger based on the client’s budget.

Macias says these polls provide data-driven political insight on voters’ sentiment and ignite new opportunities to position candidates into the news cycle.

“We craft our polls with the news agenda in mind, making sure the poll results lead to new insight on voter sentiment,” said Macias. “In the past, these political polls with margin of errors were only available to incumbents or heavily funded campaigns, but that’s changing. We’ve invested in technology and formed partnerships that allow us to run the same scientific polls on the same platforms as presidential pollsters.”

About MACIAS PR

The founder of the firm, Mark Macias, is a former Executive Producer with NBC and Senior Producer with CBS in New York. His media experience provides the firm with an insider’s perspective on how news stories are placed.

Macias is author of the business book Beat the Press: Your Guide to Managing the Media and frequent media contributor with CNBC, Forbes and The Daily Caller where he gives PR, media and crisis advice on timely business and political stories.

Companies interested in receiving a PR estimate can click here to get an online proposal.

Founder of MACIAS PR – Mark Macias – Named to the Forbes Business Council

​Forbes Business Council – an invitation-only organization for successful business leaders and entrepreneurs – has announced Mark Macias – founder of MACIAS PR – has been named to the Council.

Macias was vetted and selected by a review committee based on the depth and diversity of his experience as a journalist, author, entrepreneur and media strategist. The committee evaluates each member’s business track record and demonstrated industry leadership, as well as personal and professional achievements and honors.

“We are honored to welcome Mark Macias into the Forbes Business Council,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

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How Public Relations can Help Develop New Business

There’s a popular question we frequently hear from business owners: How can public relations grow my business, and how do I measure it?

A successful PR campaign must be targeted to the right audience for the best results. A public relations campaign that is focused around business development should always target publications that your customers read.

This is one of the strategies that MACIAS PR takes with every campaign. We are driven by results that delivery metrics that your business needs.

One of the first questions we ask potential clients is – what is the purpose of this PR campaign? The answer will help us develop an effective strategy that gets your product or service in front of customers.

So how can PR help you close sales?

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What is Public Relations? FAQ on how PR Works

What is public relations? It’s one of the most popular questions we continually hear from business owners when we talk shop.

Public relations is one of the most efficient and strategic ways to get your story in front of customers. It introduces your story, product and service directly to potential clients via the media. It’s also more affordable than advertising.

How is PR different from Advertising?

Public relations is not advertising. You can’t buy a news story with the media. Yes, you can buy “sponsored” posts with the media, but that’s really just a commercial put in words. More important, when your advertising budget is over, say goodbye to your “sponsored” post. However, with PR, your story stays on the media website long after your PR budget is over.

PR can also help improve your brand in the media. PR specialists are frequently the front line of defense against crises linked to legal problems, technical difficulties and perhaps even natural disasters. Public relations involves a wide selection of tactics and strategies. So how is MACIAS PR better than other PR firms?

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Why the Best PR Firms Look Beyond Press Releases

The best PR firms don’t just stick to press releases with the media. Yes, press releases can help get an achievement, promotion or update on the record — and is great for content marketing. However, press releases are less likely to lead to attention or coverage from the media.

Why, you ask? PR Newswire isn’t where reporters, journalists or producers turn to for story ideas. They see right through press releases and know that they’re simply a different  — more sophisticated — form of advertising. 

This is why every successful media campaign requires a media outreach. This means manually researching and pitching reporters, journalists, producers and editors that would be interested in your story. 

MACIAS PR consistently secures coverage for our clients because we understand the value in reaching out to reporters via email, phone calls, social media – or even texts. Pitching directly to media is especially important for smaller businesses, including startups.

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Why Perspective Matters when it comes to PR and Media

The way you frame a story will always influence whether the media covers it. This is where perspective plays a role in how – or if – your story gets told.

Different stories need to be told through a different lense. For example, a CEO editorial must convey thought leadership from a perspective based on experience and insight. Likewise, a consumer brand trying to reach Millennials or women must connect with a perspective that their targeted customer understands. On the surface, it might sound simplistic, but execution and nuance run deeper than the the surface.

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MACIAS PR Celebrates 10 Years of Business

                

NEW YORK, June 3, 2019 (Newswire.com) – MACIAS PR is celebrating 10 years of business in June, growing from a boot-strapped agency into an award-winning full-service public relations firm.

Over the last ten years, MACIAS PR has led media and branding campaigns for clients in technology, healthcare/digital health, finance, politics and the nonprofit sectors. Their clients have ranged from boot-strapped startups with no messaging in place to established companies with international brand recognition.

MACIAS PR won its first industry award when Finance Monthly named it the PR Consultant Firm of the Year in 2015. The following year, Finance Monthly named MACIAS PR the Financial PR Firm of the Year. In 2017 and 2018, marketing peers named MACIAS PR the Strategic PR Firm of the Year.

The founder, Mark Macias, started the firm after an extensive career with NBC, CBS, American Journal, KTVK and The Arizona Republic. He was Executive Producer with NBC, Senior Producer with CBS in New York, and Investigative Producer with the nationally syndicated TV program, American Journal. Macias started his journalism career with the Arizona Republic and KTVK-TV 3 in Phoenix. He’s also the author of the business book, Beat the Press: Your Guide to Managing the Media, and a contributor with CNBC.

“Potential clients and competitors always try to figure out how we succeed on such a large scale,” said Macias. “Journalism is at the root of our strategy. Our firm continues to dig deeper, searching for the best angles to position our clients in the news. We won’t promote fluff or engage in hyperbole. Instead, we look at the timely news cycle and find ways to position our clients in it.”

Macias credits that editorial approach with helping his firm secure prominent media placements with the NBC Today Show, Good Morning America, USA Today, Wall Street Journal, CNBC, New York Times, Bloomberg and others.

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5 PR Tips for Networking Events – Art of Small Talk

By Mark Macias

A few years ago, I wrote an article for Entrepreneur Magazine that detailed how you can apply PR to networking events. (You can read article here).

Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything.

Here’s a quick rundown on how to apply PR skills to any networking event, making the art of small talk easier for business.

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PR Question – Who are the best Media Contacts for PR

                                    

By Mark Macias

There is a general belief among publicists that a solid media Rolodex will get your client in the news. Even business owners are buying into this theory. Potential clients frequently ask me which reporters I know in “tech” or “political” or “fashion” — you name it.

They seem to believe that a friend or “contact” at the right paper or TV station will get their business in the news, but is it true?

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Getting Media Traction – Adapting the PR Strategy

By Mark Macias

What happens when you can’t get traction for a story, no matter how hard you pitch it? Or worse, when journalists tell you, “that’s not a story.”

When this happens, it is time to redefine the narrative. In journalism and PR, the story narrative is crucial to success. Without a strong narrative, there will never be a media placement.

During my years as a news producer with NBC and CBS, there were many times when I pursued a story only to discover that the story I thought I was pursuing was actually a different story. When this happened, we had two options – kill the story or salvage it.

As Executive Producer with WNBC, I oversaw a very large production budget that funded the Special Projects unit. At the time, GE owned NBC, so as every shareholder knows, GE was very big that you come under budget or you get fired.

There were many times when I approved a story idea and we invested money into the story, only to discover half-way through the story that it wasn’t there. This was when we had to put on our creative hats and think of a way to salvage the story.

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