By Mark Macias
I recently wrote a story for Forbes on how to maintain your leadership in business. Your business might be in front now, but any event or disruptor can change your position quickly.
My editorial contains three mantras for maintaining your leadership position. The insight is based on my time working closely with industry leaders, as well startups striving to become leaders in their space. You can read more of my thought leadership in Forbes by clicking here.
Disruption doesn’t happen overnight.
There’s a cliche in business that disruption can happen overnight. I don’t see it that way. Yes, a new technology can disrupt a business model after it’s introduced and adopted, but that doesn’t take into account the lead-up to developing the technology and time for market penetration. This is why I don’t suggest looking at your competitors when it comes to identifying potential threats to your leadership position. Instead, look toward the hungry startups that are underground right now.
Don’t have a backup plan to failing.
In business, we always need a back-up plan to our back-up plan. It’s a fact of life. But that’s different from having a backup plan to closing the doors for good. Most budding entrepreneurs confront this at some time in their life. I, too, did it in the early years of this PR firm. From my perspective, creativity and ingenuity helped my firm develop (what I believe) is a more efficient and effective business model for PR. I knew there was no backup plan to closing the doors.
Make sure you and your team are happy and healthy.
The entrepreneurial life can be lonely and exhausting. It’s not easy to prioritize your wellness and stay smiling when you’re seeing a spreadsheet that shows red.
I’ve also noticed how these entrepreneurs considered their health and well-being a priority. That’s not always easy when you’re living on the road or working late. Yet somehow, every one of these entrepreneurs found the will and the time to stay healthy and even motivate others.
About MACIAS PR
MACIAS PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. The top tech and healthcare PR firm uses strategies that stem from his background inside the media.