Holiday PR – Getting your Product on the News for holidays

By Mark Macias

What are the best ways to get your retail products in front of potential customers for the holidays?

During my time with NBC and CBS, I was bombarded with gifts and story ideas for potential holiday gift segments. And I wasn’t alone.

Producers, reporters and editors are now getting story ideas pitched to them around the holidays. It can be one of the most difficult times of the year for coverage – unless you execute the publicity campaing right.

MACIAS PR ran a targeted local media campaign for an Internet retailer that was trying to sell their product as gifts for the holidays. Our targeted campaign led to big TV segments and stories in New York with FOX 5, PIX 11, Metro New York, Urban Daddy, Self Magazine, Well & Good Magazine, and others. So how did we do it?

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Q3 Media Report for MACIAS PR – Media Deliverables

NEW YORK – October 1, 2018 – (Newswire.com)  The top tech and healthcare PR firm — MACIAS PR — has released its quarterly media report, detailing the coverage it secured for clients from July to September 2018.

MACIAS PR secured TV segments, newspaper and online features that targeted Millennials, women, fitness conscious consumers, voters, theatergoers and enterprise with stories in Bustle, CBS NEWS, Women’s ENews, Now This and others.

A local TV station in Baltimore, Channel 2, ran a long feature on the firm’s nonprofit client that promoted their summer educational tech program, while NY1 ran a segment on a play that MACIAS PR is promoting to New Yorkers.

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Why Story Angle Matters with the Media

By Mark Macias

The two photos might look similar at quick glance. It’s the Brooklyn Bridge with people on the street. It’s shot on the same day.

When it comes to the media, the position of the angle makes the difference between success and failure. The best PR firms understand the nuances and viewpoint that can change with subtlety.

MACIAS PR continually digs for the unique angle that best positions the client in the news. We don’t just run with our first big idea, nor do we “spray and pray” for media placements.

Each media campaign and story pitch is methodical and debated.

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5 PR Mistakes Airbnb Continues to Make with the Media

By Mark Macias

Disruption doesn’t just come from technology. It also comes from lawmakers who introduce new laws that restrict or hinder your business. Airbnb is facing this disruption from municipalities across the country and it’s a lesson all entrepreneurs should heed.

I recently wrote an article for Luxury Daily on the 5 PR mistakes Airbnb is making. (You can read article here)

Airbnb may be a disruptor but when it comes to this branding and PR campaign against the hotel trade industry, it is failing like a poorly managed tech startup. Here are 5 of the mistakes I outlined in the Luxury Daily article.

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Is it smart to pitch reporters on social media?

By Mark Macias

Is it ever appropriate to pitch reporters and producers on their Facebook, Twitter or Instagram accounts? I belong to a private Facebook group for publicists and members of the media. An editor just posted a note to all members about that topic. She wrote:

“At the risk of offending some people in this group, I must impart a little known truth upon you all: Every time an editor on deadline is pitched via Facebook (or Instagram, or Twitter) DM, an angel loses its wings. True story. Don’t let your pitch be the reason. Emails are awesome.”

I am connected on Facebook to many close friends in PR and the media. Understandably, the social connection gives the illusion that we are close, and even friends. Unless you hang out with them, I’m sorry to break the news to you, but you are not BFFs. Continue reading “Is it smart to pitch reporters on social media?”

Want to reach 2.2 Million Customers? How PR Works

Our client in the New York Post

By Michele Hamparian

The New York Post is one of the largest newspapers in the United States and the No. 1 seller on newsstands in 2016, according to the Alliance for Audited Media. Roughly 2 million New Yorkers read the newspaper every day.

Last Sunday, the New York Post featured our financial client in the business section of the New York Post, where they investigated  shady lending practices of loan sharks.

The story revealed how loan sharks are preying on the city’s poorest neighborhoods. The Post story also detailed how many of these customers are paying interest rates greater than 400 percent. So how can you get your business in the local newspaper? Continue reading “Want to reach 2.2 Million Customers? How PR Works”

Top PR Firms use these Media Approaches – USC Research

By Mark Macias

There are several components that increase your chances for a successful media campaign, according to research published by the USC School of Journalism and Communications.

Their 2017 Global Communications Report broke down 13 reasons why you get better results working with a PR agency, which you can see above.

According to their research, here are the most important components that lead to news coverage:

1) creative thinking

2) strategic insights

3) specific practice areas

4) digital and social media Continue reading “Top PR Firms use these Media Approaches – USC Research”

Editorial Approach behind Best PR Campaigns

By Mark Macias

Programming and editorial play a crucial role with every media campaign we launch. With Macias PR, every story begins with an internal analysis of the value behind the idea and the argument for why reporters or editors will like it.

As the Executive Producer with NBC, I approved every story idea and script that came out of the Special Projects unit, which included consumer, medical, health, tech and features segments. I always looked for water cooler type stories that would get people talking. I learned early in my media career that these types of stories generated huge ratings – and when my stories generated big ratings, I was viewed as a winner.

Our PR team also applies this approach to every media campaign. We make sure every story is relevant. First and foremost, we put editorial and programming at the forefront of every campaign.

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